On December the 12th, 2019 Social Mellon delivered a training for e-mail marketing entitled “Email marketing: Best practices for NGOs“. The training was organized by Social Dynamo at the co-working space at Serafeio, municipality of the city of Athens. The training seminar aimed at strengthening the skills of the participants in order to deliver successful e-mail campaigns and effective communication messages for their organizations.
Social Dynamo is a joint initiative of the Bodossaki Foundation LINK and the City of Athens. It offers training opportunities, professional support, networking and co-working space to civil society actors in Greece.
More than 25 NGO members attended the three hours training. Participants who deal with communication and fundraising gained a fundamental knowledge on e-mail marketing features and possibilities, best practices and case studies for NGOs. Moreover, they were introduced to ways on how to evaluate results for effective communication strategies.
Social Mellon’s email marketing training covered the topics below:
- Advantages of e-mail marketing
- Top e-mail platforms
- Identifying audiences
- Organizing the content
- Mailchimp: step by step newsletter creation, audience and reporting
- Best practices and Case Studies
- Fundraising through e-mail marketing
It was our pleasure to collaborate for one more time with Social Dynamo following the successful trainings in Cyprus and Athens (digital fundraising workshop and Social Media for NGOs and each time covering a different digital marketing aspect, in order to make NGOs’ digital communication more effective.