# Social Mellon > Boutique Digital Agency --- ## Pages - [Campaign](https://socialmellon.com/campaign/): Για το digital marketing που ψάχνεις, είμαστε η ομάδα σου! Θέλω να μάθω περισσότερα A series of podcasts where we... - [Careers](https://socialmellon.com/careers/): Careers GRAPHIC DESIGNER @SCL MELLON Job Description We’re searching for a Graphic Designer with talent, vision, and a passion for... - [SCL Mellon Talks](https://socialmellon.com/scl-mellon-talks/): Welcome to SCL Mellon Talks! A series of podcasts where we won’t talk about how great services we provide at... - [Our Work](https://socialmellon.com/our-work/) - [Daily Inspiration](https://socialmellon.com/daily-inspiration/): Think we can help you with something? Tell us about it - [SCL_info](https://socialmellon.com/scl_info/): Επωνυμία: SCL MELLON ΜΟΝΟΠΡΟΣΩΠΗ Ι Κ Ε Διακριτικός τίτλος: SCL MELLON ΑρΓεΜΗ: 167036303000 ΑΦΜ: 801958273 Διεύθυνση: ΘΕΡΜΟΠΥΛΩΝ 94 ΤΚ: 15235... - [Digital Marketing](https://socialmellon.com/services/digital-marketing/): Digital Marketing. What is a digital marketing strategy? Digital marketing strategy is orchestrating all your digital activities to achieve a... - [Social Media](https://socialmellon.com/services/social-media/): Social Media Strategy. What is a Social Media Strategy? Social media is a challenging sphere of modern communication; that is... - [Content Marketing](https://socialmellon.com/services/content-marketing/): Content Marketing Strategy. What is a Content Marketing Strategy? Content Marketing is creating and publishing quality, free content aiming to... - [Travel & Tourism Marketing](https://socialmellon.com/services/travel-tourism-marketing/): Travel & tourism digital strategy. Why does your travel brand need a digital strategy? The Travel & Tourism sector is... - [Events](https://socialmellon.com/services/events/): Event planning & management. Why does your brand need a great event planner? Successful and special events add value to... - [Seminars](https://socialmellon.com/services/seminars/): Training & seminars. Why does your brand need digital communications training? As dedicated professionals we deeply appreciate the need for... - [Public Relations](https://socialmellon.com/services/public-relations/): Public Relations Strategy. What is a Public Relations strategy? Public Relations is not just sending out press releases or plain... - [Communication Strategy](https://socialmellon.com/services/communication-strategy/): Communication Strategy. What is a communication strategy? A communication strategy is the map which drives your company to success by... - [Blog](https://socialmellon.com/blog/): Blog - [Privacy Policy](https://socialmellon.com/privacy-policy/): Who we are Our website address is https://socialmellon. com. Comments When visitors leave comments on the site we collect the... - [About](https://socialmellon.com/about/): We’re not just another agency. That’s right – we’re not just another agency. Not that other agencies are bad or... - [Home](https://socialmellon.com/): Innovative digital solutions tailored to real-world business needs. View Our Services We’re an awarded digital-first boutique agency in Athens. We... - [Contact](https://socialmellon.com/contact/): Contact Ask us anything – or just let us know what are you working on. We’d be happy to jump... --- ## Posts - [Cooking with Purpose: Our Afternoon with Genesis Hellas](https://socialmellon.com/cooking-with-purpose-our-afternoon-with-genesis-hellas/): Last week, we traded our laptops for aprons and teamed up with Genesis Hellas in downtown Athens. Instead of crafting... - [Three More Reasons to Celebrate: Social Mellon Wins Big at the Sports Marketing Awards 2025](https://socialmellon.com/three-more-reasons-to-celebrate-social-mellon-wins-big-at-the-sports-marketing-awards-2025/): Some stories don’t just get told—they echo. And The Admiral Football Heritage is undoubtedly one of them. We are proud... - [SCL Mellon Wins 9 Distinctions at the 2025 Influencer Marketing Awards – LEX Named "Influencer of the Year"](https://socialmellon.com/scl-mellon-wins-9-distinctions-at-the-2025-influencer-marketing-awards-lex-named-influencer-of-the-year/): SCL Mellon achieved a remarkable win at the 2025 Influencer Marketing Awards, an institution that celebrates the most innovative and... - ["Travel Further" with Allianz Global Assistance: The Campaign That Redefined Travel Insurance Awareness in Greece](https://socialmellon.com/travel-further-with-allianz-global-assistance-the-campaign-that-redefined-travel-insurance-awareness-in-greece/): A Historic Streetwear Partnership For the second consecutive year, SCL Mellon has collaborated with Kappa Greece, undertaking all digital activities,... - [Kappa x LEX: The Limited-Edition Drop that made waves in the fashion & music scene](https://socialmellon.com/kappa-x-lex-the-limited-edition-drop-that-made-waves-in-the-fashion-music-scene/): A Historic Streetwear Partnership For the second consecutive year, SCL Mellon has collaborated with Kappa Greece, undertaking all digital activities,... - [The Power of digital storytelling: SCL Mellon 3D video for Mondial Assistance](https://socialmellon.com/the-power-of-digital-storytelling-scl-mellon-3d-video-for-mondial-assistance/): At SCL Mellon, we invest in building long-term relationships with our clients, by bringing ideas to life with cutting-edge digital... - [How Leading Youth Brands Are Using TikTok & Instagram to Stay Relevant with Gen Z: Insights from Katerina Dimitrakopoulou at the Youth Marketing Conference](https://socialmellon.com/how-leading-youth-brands-are-using-tiktok-instagram-to-stay-relevant-with-gen-z-insights-from-katerina-dimitrakopoulou-at-the-youth-marketing-conference/): At this year’s Youth Marketing Conference, Katerina Dimitrakopoulou, Managing Director of SCL Mellon and an instructor at Knowcrunch, gave a... - [SCL Mellon Wins Content Marketing Awards for "Admiral Football Heritage" Campaign](https://socialmellon.com/scl-mellon-marketing-awards-the-admiral-football-heritage/): SCL Mellon has been awarded at the Content Marketing Awards 2024 for our mini-series “The Admiral Football Heritage“, a project... - [SCL Mellon Brings Kappa’s "STAY AUTHENTIC" Summer Campaign at the FUTUR Festival](https://socialmellon.com/scl-mellon-brings-kappas-stay-authentic-summer-campaign-at-the-futur-festival/): This summer, we had the privilege of organizing a standout influencer marketing activity for Kappa, the renowned Italian fashion and... - [Video Marketing: Trends, Opportunities, and Advantages](https://socialmellon.com/video-marketing-trends-opportunities-and-advantages/): By 2025, video content is projected to represent nearly 85% of all internet traffic worldwide. The reasons are clear: more... - [Introducing “SCL Mellon Talks” – A New Video Interview and Podcast Series from Social Mellon](https://socialmellon.com/introducing-scl-mellon-talks-a-new-video-interview-and-podcast-series-from-social-mellon/): Our latest project, “SCL Mellon Talks” is a series of video interviews and podcasts hosted by our Managing Director, Katerina... - ["Small in the new Big": An interview with Katerina Dimitrakopoulou, Managing Director of SCL Mellon](https://socialmellon.com/small-in-the-new-big-an-interview-with-katerina-dimitrakopoulou-managing-director-of-scl-mellon/): Tell us a few words about your professional career. Education, employment and recruitment? Could you tell us a bit about... - [Kappa“Stay Authentic”: SCL Mellon launched the new Spring-Summer '24 Campaign](https://socialmellon.com/kappastay-authentic-scl-mellon-launched-the-new-spring-summer-24-campaign/): At SCL Mellon, our passion for creative and impactful digital marketing has always driven us to partner with brands that... - [Kappa x ARIS FC: A Showcase of SCL Mellon’s 360° Marketing Expertise](https://socialmellon.com/kappa-x-aris-fc-a-showcase-of-scl-mellons-360-marketing-expertise/): At SCL Mellon, we pride ourselves on being a digital-first agency, but our capabilities extend far beyond the digital realm.... - [REInvest Greece x SCL Mellon: Elevating Real Estate Communication](https://socialmellon.com/reinvest-greece-x-scl-mellon-elevating-real-estate-communication/): We’re excited to share that REInvest Greece, a leading real estate firm in Greece, has partnered with SCL Mellon to... - ["Fashion, Football, and one iconic tracksuit: SCL Mellon celebrates Bob Marley's Legacy with Admiral Sports"](https://socialmellon.com/fashion-football-and-one-iconic-tracksuit-scl-mellon-celebrates-bob-marleys-legacy-with-admiral-sports/): SCL Mellon took the lead in launching an exclusive fashion collection for Admiral Sports, resurrecting the iconic tracksuit of the... - [Fashion, Music, and Sports: SCL Mellon’s collaboration with Admiral and Katerina Stikoudi](https://socialmellon.com/fashion-music-and-sports-scl-mellons-tale-with-admiral-and-katerina-stikoudi/): The latest feather in SCL Mellon’s cap comes in the form of an exclusive collaboration with Admiral, and the multi-talented... - [SCL Mellon Celebrates Silver Win in 'Best in Lifestyle, Sports & Fitness' at Influencer Marketing Awards](https://socialmellon.com/scl-mellon-celebrates-silver-win-in-best-in-lifestyle-sports-fitness-at-influencer-marketing-awards/): The latest achievement for SCL Mellon is the Silver Award in the ‘Best in Lifestyle, Sports & Fitness’ category at... - [“Travel Further” with Allianz Global Assistance and SCL Mellon's Award-Winning Campaign](https://socialmellon.com/travel-further-with-allianz-global-assistance-and-scl-mellons-award-winning-campaign/): We are thrilled to share our latest achievement – a Bronze Award in the Finance and Insurance category at Boussias... - [SCL Mellon's Musical Journey with Kappa: Primer Music Festival 2023 Recap](https://socialmellon.com/scl-mellons-musical-journey-with-kappa-primer-music-festival-2023-recap/): The beat was pumping, the crowds were roaring, and the stage was set for an unforgettable weekend of music and... - [SCl Mellon and "SYZOI" received the "NGO of the Year" distinction at the Hellenic Responsible Business Awards 2023](https://socialmellon.com/scl-mellon-and-syzoi-received-the-ngo-of-the-year-distinction-at-the-hellenic-responsible-business-awards-2023/): SCL Mellon’s successful collaboration with SYZOI resulted in a great recognition at the Hellenic Responsible Business Awards. We received the... - [Women's Entrepreneurship in the Digital Environment: Opportunities and Challenges](https://socialmellon.com/womens-entrepreneurship-in-the-digital-environment-opportunities-and-challenges/): We recently sponsored the 3rd Women in Digital conference – an event dedicated to the role of women in the... - [Women's entrepreneurship and digital transformation: challenges and opportunities](https://socialmellon.com/womens-entrepreneurship-and-digital-transformation-challenges-and-opportunities/): At SCL Mellon, equality is one of the basic values of our identity. It was a great pleasure for us... - [Social Media: Is it now an in-house job?](https://socialmellon.com/social-media-is-it-now-an-in-house-job/): Digi Hotel, Greece’s leading digital event for the hospitality sector, took place at the Xenia ‘22 exhibition, 26-28 November 2022.... - [Corporate Communication in the Digital Age: 5+1 Challenges for Businesses](https://socialmellon.com/corporate-communication-in-the-digital-age-51-challenges-for-businesses/): Effective corporate communication is essential for any organization, as it helps establish a corporate reputation and establishes the organization’s narrative... - [Katerina Dimitrakopoulou: Radio Interview on Athens Calling, Proto Programma ERT](https://socialmellon.com/katerina-dimitrakopoulou-radio-interview-on-athens-calling-proto-programma-ert/): Our managing director Katerina Dimitrakopoulou was the guest at Athens Calling – Proto Programma 91. 6 & 105. 8 –... - [“Digital Fundraising for NGOs in 2022” Training Series](https://socialmellon.com/digital-fundraising-for-ngos-in-2022-training-series/): We’re pleased to announce the continuation of our successful partnership with Social Dynamo – a joint initiative of the Bodossaki... - [The Importance of Digital Consultancies in a Post-COVID World](https://socialmellon.com/the-importance-of-digital-consultancies-in-a-post-covid-world/): During the COVID19 pandemic, a growing number of businesses around the globe have started relying more and more on the... - [Social Mellon Showcases its e-MARKETER Platform at ECDM EXPO 2022](https://socialmellon.com/social-mellon-showcases-its-e-marketer-platform-at-ecdm-expo-2022/): Ecommerce & Digital Marketing Expo 2022 – the biggest digital marketing event in Southeastern Europe took place on May 14... - [SCL Mellon Participates at Xenia 2021 Digi Hotel Event](https://socialmellon.com/bloggers-influencers-checklist-for-their-evaluation/): Digi Hotel, Greece’s leading digital event in the hospitality industry, took place at the Xenia ‘21 exhibition, from November 27... - [Branding your Business Online by Social Mellon at ReGeneration](https://socialmellon.com/branding-your-business-online-by-social-mellon-at-regeneration/): With the support of the U. S. Embassy in Athens and AB Vassilopoulos, ReGeneration presented the ReGeneration FEMpowerment Initiative, a... - [“Social Media and Digital Fundraising for NGOs” 2021: webinar series for Social Dynamo](https://socialmellon.com/webinar-series-for-nonprofits-2021/): Social Mellon’s ongoing collaboration with Social Dynamo -a joint initiative of the Bodossaki Foundation – is a project we love!... - [e-Marketer: the one marketing tool to rule them all](https://socialmellon.com/e-marketer-the-one-marketing-tool-to-rule-them-all/): Are you looking for innovative ways to increase online sales on your eshop? Looking to serve your customers the same... - [Social Mellon for the International Women’s Day 2021](https://socialmellon.com/social-mellon-for-the-international-womens-day-2021/): On the 8th of March, 2021, Social Mellon celebrated the International Women’s Day by participating at the online event “Woman... - [Social Mellon at the webinar: Media in addiction prevention](https://socialmellon.com/social-mellon-at-the-webinar-media-in-addiction-prevention/): The training program “The Science of Prevention: from theory and documentation to practice” of the European Prevention Curriculum (EMCDDA), organized... - [Digital Fundraising for nonprofits by Social Mellon for ELLOK](https://socialmellon.com/digital-fundraising-for-nonprofits-by-social-mellon-for-ellok/): This year’s World Day against Cancer was marked by a special event organized by ELLOK (Hellenic Cancer Federation). The Hellenic... - [Clubhouse: 5+1 secrets about the hottest social media audio-only app](https://socialmellon.com/clubhouse-5-1-secrets-about-the-hottest-social-media-audio-only-app/): To some of us, Clubhouse came directly as an invitation to our iPhone. Others realized that something was going on... - [Social Mellon proudly supports the campaign #KINISIZOIS for SYZOI’s children](https://socialmellon.com/social-mellon-proudly-supports-the-campaign-kinisizois-for-syzois-children/): This Christmas Social Mellon proudly supports the digital fundraising campaign and mission of the non-profit charitable association “SYZOI”. It gives... - [Digital Fundraising for NGOs: Best Practices in 6 hours by Social Mellon to Social Dynamo](https://socialmellon.com/digital-fundraising-for-ngo-best-practices/): On October the 26th and 27th, 2020 Social Mellon had the pleasure to deliver a webinar for Digital Fundraising entitled... - [Interview to Think Big: Artificial Intelligence and digital marketing](https://socialmellon.com/interview-to-think-big-artificial-intelligence-and-digital-marketing/): On the 18th of October we had the pleasure to talk about Artificial Intelligence in digital marketing and eMarketer platform... - [e-Marketer.io at the 9th e-Business & Social Media Conference](https://socialmellon.com/e-marketer-io-martech-today/): E-Marketer platform was among the main sponsors of the 9th e-Business & Social Media Conference that took place on 23-25... - [Social Media for NGO: from theory to practice in 6 hours by Social Mellon to Social Dynamo](https://socialmellon.com/webinar-social-media-for-ngos/): Social Mellon delivered on September the 24th and 26th, 2020 a webinar for Social Media entitled “Social Media for NGO:... - [Interview at Fortune Greece: ΑΙ is the present and the past in digital marketing](https://socialmellon.com/interview-%ce%b1%ce%b9-is-the-present-and-the-past-in-digital-marketing/): Interview at Fortune Greece: ΑΙ is the present and the past in digital marketing Our managing director Katerina Dimitrakopoulou was... - [Social Mellon for health institutions: Make your Social Media presence remarkable](https://socialmellon.com/social-mellon-for-health-institutions-make-your-social-media-presence-remarkable/): Social Mellon was invited by Sympraxis to participate at a webinar which was held on the 27th of May, addressing... - [Social Mellon: Proud supporter of ELLOK (Hellenic Cancer Federation)](https://socialmellon.com/social-mellon-proud-supporter-of-ellok-hellenic-cancer-federation/): Social Mellon proudly supported Hellenic Cancer Federation (ELLOK) by offering a webinar on Digital fundraising and e-mail marketing on the... - [Business Elements corporate website: Lean in to Excellence](https://socialmellon.com/business-elements-corporate-website-lean-in-to-excellence/): Social Mellon in collaboration with I-decima, a development and software solutions company, designed and developed the corporate website of Business... - [Palso & Social Mellon launch “#PalsoGoesGreen” a new awareness campaign](https://socialmellon.com/palso-social-mellon-launch-palsogoesgreen-a-new-awareness-campaign/): The new awareness campaign of Palso for 2020 aims at raising consciousness on how we can actively contribute to the... - [Introducing e-Marketer: the digital arrow in your marketing quiver!](https://socialmellon.com/introducing-e-marketer-the-digital-arrow-in-your-marketing-quiver/): Imagine shopping in a store where your personal preferences are remembered and you feel special and appreciated. Or reading your... - [E-mail marketing training for NGOs by Social Mellon at Social Dynamo](https://socialmellon.com/e-mail-marketing-training-for-ngos-by-social-mellon-at-social-dynamo/): On December the 12th, 2019 Social Mellon delivered a training for e-mail marketing entitled “Email marketing: Best practices for NGOs“.... - [Social Mellon at Digi Hotel 2019: Social Media Trends and Reviews Management](https://socialmellon.com/social-mellon-at-digi-hotel-2019-social-media-trends-and-reviews-management/): Social Mellon participated at the 3rd day of DigiHotel at Xenia trade show 2019 which took place at Metropolitan Expo... - [Social Mellon will be at Xenia 2019 for trends and hotel reviews management](https://socialmellon.com/social-mellon-at-xenia-2019-for-trends-and-hotel-reviews-management/): The most prestigious trade show on hospitality industry in Greece Xenia trade show takes place for yet another year in... - [Social Mellon in e-Business & Social Media World 2019](https://socialmellon.com/social-mellon-in-e-business-social-media-world-2019/): The 8th e-Business & Social Media World 2019 took place in Athens, on Friday the 27th of September 2019. Social... - [Digital fundraising workshop for NGOs by Social Mellon at Social Dynamo](https://socialmellon.com/digital-fundraising-workshop-for-ngos-by-social-mellon-at-social-dynamo/): Social Mellon successfully delivered a capacity building workshop for digital fundraising on the 29th and 30th of May, which was... - [Social Mellon and Excellence Training Center provide digital marketing training in Kazakhstan](https://socialmellon.com/social-mellon-and-excellence-training-center-provide-digital-marketing-training-in-kazakhstan/): Digital marketing trainings have always been part of our core business. However our latest collaboration with Excellence Training Center in... - [Cyprus NGO training for branding and social media](https://socialmellon.com/cyprus-ngo-training-for-branding-and-social-media/): In Social Mellon, we do love corporate trainings! Moreover, we love to cooperate with great organizations such as Bodossaki Foundation... - [Social Mellon's presence in DIGI HOTEL 2018](https://socialmellon.com/social-mellons-presence-in-digi-hotel-2018/): Xenia Digi Hotel took place in Hall 3 of the Metropolitan Expo exhibition center in the 26th of November, within... - [Social Mellon will participate at Xenia Digi Hotel 2018](https://socialmellon.com/social-mellon-will-participate-at-xenia-digi-hotel-2018/): Xenia is the most prestigious exhibition for the hospitality industry in Greece. With a long history and its extremely successful... - [Digital Marketing webinars for Microsoft's partners](https://socialmellon.com/1549/): In Social Mellon, we believe in continuous learning, that is why we love trainings so much! As we also love... - [#AdmiralBacktoSchool Event at Smart Park](https://socialmellon.com/admiralbacktoschool-event-at-smart-park/): We designed and implemented a 360 campaign to promote the “Back to School” collection for our client, Admiral. Admiral is... - ["Social Media: challenge and opportunity" webinar for Palso](https://socialmellon.com/social-media-challenge-and-opportunity-for-palso/): Palso equals to education and experience! It is an organization which really cares for its members and frequently organizes events... - [Social media training for NGOs at Social Dynamo](https://socialmellon.com/social-media-training-for-ngos-2/): Social Media and NGOs: this topic is always among our favorites! Two days, six full hours of best practices and... - [Social Mellon at Pagritio 2018](https://socialmellon.com/social-mellon-at-pagritio-2018/): Pagritio 2018 is the 15th conference for foreign language which took place at Chania, Crete. The Panhellenic Federation of language... - [Google removes image search tools](https://socialmellon.com/google-removes-image-search-tools/): Say goodbye to the “View Image” button and “Search by Image” function that Google had spoiled us with for some... - [Facebook groups: Pros and Cons](https://socialmellon.com/facebook-groups-pros-and-cons/): Facebook groups have major advantages compared to pages, especially with the changes being made to the news feed. However, they... - [4 steps to create great videos](https://socialmellon.com/4-steps-create-great-videos/): This is not new: research has already proven that mobile data traffic is skyrocketing, while a recent study from Cisco... - [Instagram For Business: 4 Tips For Promoting Your Brand](https://socialmellon.com/instagram-business-4-tips-promoting-brand/): Once upon a time people stopped to take photos that they would later frame and place in the family room,... - [Content Marketing 2016: stats & trends](https://socialmellon.com/content-marketing-2016-stats-facts-future-trends/): Beyond any doubt content marketing is considered one of the most effective strategies based on the creation and distribution of... - [Why buyer personas are important for your business](https://socialmellon.com/why-buyer-personas-are-important-for-your-business/): When creating a new website it is essential to fully understand whom you are addressing to. While this is obvious,... - [2016 Top Social Media Trends](https://socialmellon.com/top-social-media-trends-for-2016/): We are already on the second month of 2016 and a big online discussion is taking place concerning the Social... - [5 SEO Tips for Online Tourism](https://socialmellon.com/5-seo-tips-for-online-tourism/): Online marketing and social media presence in online tourism are quickly taking over traditional strategies. However, now that the Internet... - [Facebook’s dislike button for brands: good or bad?](https://socialmellon.com/facebooks-dislike-button-for-brands-good-or-bad/): You may have heard over the past few years rumors about a “dislike” option on Facebook. Due to many years... - [4 Steps to Successful ΤripAdvisor Strategy](https://socialmellon.com/tripadvisor-4-steps-to-successful-strategy/): TripAdvisor can be a great tool to boosting your brand, but it sometimes may be the key to a company’s... - [5 reasons why a travel PR agency rocks](https://socialmellon.com/5-reasons-why-a-travel-pr-agency-rocks/): Here at Social Mellon we are all part of a passionate PR team, but each one of us plays a... - [5 Reasons Why Running a Marathon Leads to Successful Branding](https://socialmellon.com/5-reasons-why-running-a-marathon-leads-to-successful-branding/): Recently, I decided to sign-up and run in my very first marathon. I quickly realized, after formulating the perfect running... - [How travelling increases creativity in content generation](https://socialmellon.com/how-travelling-increases-creativity-in-content-generation/): Recently, I took a trip to the island of Crete. On the second to last day, a friend and I... --- # # Detailed Content ## Pages - Published: 2024-11-04 - Modified: 2024-11-11 - URL: https://socialmellon.com/campaign/ Για το digital marketing που ψάχνεις, είμαστε η ομάδα σου! Θέλω να μάθω περισσότερα A series of podcasts where we won't talk about how great services we provide at SCL Mellon... but we'll let our special guests speak about marketing, communication, advertising, technology, social media, and much more. What are the best communication practices? What works in the market, and what makes digital communication truly successful? Watch all the episodes! Έχουμε τις λύσεις που χρειάζεσαι... Social Media MarketingΑναρωτιέσαι αν τα social media είναι χαμένος χρόνος για το brand σου; Performance MarketingΑνησυχείς πως χρειάζονται πολλά χρήματα για να έχουν επιτυχία οι διαφημίσεις σου; Influencer MarketingΑπορείς εάν η επένδυση σε influencers μπορεί να φέρει μετρήσιμα αποτελέσματα; Creative ServicesΑναζητάς δημιουργικές ιδέες που θα αναβαθμίσουν την εικόνα της επιχείρησής σου; Digital Strategy Αντιλαμβάνεσαι ότι ήρθε η ώρα να ακολουθήσεις μία ολοκληρωμένη στρατηγική επικοινωνίας; Επικοινώνησε μαζί μας Μερικοί από τους πελάτες μας Τα βραβεία μας Συμπλήρωσε τη φόρμα! Κάλεσέ μας! Τηλέφωνο +30 210 8044 677 Διεύθυνση Λεωφόρος Πεντέλης 134, Βριλήσια, 152 35 --- - Published: 2024-07-22 - Modified: 2025-05-15 - URL: https://socialmellon.com/careers/ Careers GRAPHIC DESIGNER @SCL MELLON Job DescriptionWe’re searching for a Graphic Designer with talent, vision, and a passion for visual storytelling. Join our award-winning team and help turn ideas into bold, beautiful campaigns that make an impact. You’ll be an integral part of our team, crafting compelling visuals that capture attention and drive results. From brainstorming concepts to delivering final designs, you’ll collaborate with experienced professionals, sharpen your skills, and leave your mark on every project. If you’re ready to grow, create, and shape standout brand experiences, we’d love to meet you. About SCL MellonWe're an award-winning boutique digital consultancy in Athens. But... we're not just another agency. Not that other agencies are bad or anything, but we like to think we’re kinda different. Our team combines strategic forethought with creative ideas and best practices, to bring measurable results for our client’s business. We are fiercely independent and we choose wisely who we work with. Each of our directors have over 15 years experience in the industry, and advanced specialization in various areas of digital marketing, creative, and strategy. Role ExperienceDesign digital assets for web, social media, newsletters, banners, and online campaignsCollaborate closely with the digital marketing team to bring brand messages to lifeTranslate brand guidelines into fresh, engaging creative contentStay up to date with design trends and digital best practicesPosition Requirements2 years of experienceExcellent verbal, written and presentation skills, both in Greek and English. Strong portfolio showcasing digital design work (social media, campaigns, branding, etc. )Proficiency in Adobe Creative... --- - Published: 2024-06-13 - Modified: 2025-06-23 - URL: https://socialmellon.com/scl-mellon-talks/ Welcome to SCL Mellon Talks! A series of podcasts where we won't talk about how great services we provide at SCL Mellon... but we'll let our special guests speak about marketing, communication, advertising, technology, social media, and much more. What are the best communication practices? What works in the market, and what makes digital communication truly successful? Watch all the episodes! Listen to all episodes here Episode 20 | Giorgos Karystianos AI στο Digital Marketing, E-commerce & Appshttps://www. youtube. com/watch? v=1svLWW_oVBE Episode 19 | Panagiotis Tsaggas Influencer Marketing στην Ελλάδα: Όλη η αλήθεια, οι μύθοι & οι υπερβολέςhttps://www. youtube. com/watch? v=3Ez3FX6rKn8 Episode 18 | Vasilis Polyzos Travel & Hospitality Digital Marketing: Όλα όσα πρέπει να ξέρειςhttps://www. youtube. com/watch? v=VD-ou6Ds6o0 Episode 17 | Thanasis Konstantopoulos Βραβεία για agencies & brands: Υπερβολή ή υπεραξία;https://www. youtube. com/watch? v=mrQMiQh2m_8 Episode 16 | Giannis Anastassakis Πόσο αποδίδουν τα Podcast στην επικοινωνίαhttps://www. youtube. com/watch? v=FFnviNYjkhQ Episode 15 | Rena Radou Η ψηφιακή εικόνα και η δύναμη των Social Media για ΜΚΟhttps://www. youtube. com/watch? v=dNEnkAr65CU&feature=youtu. be Episode 14 | Dimitris Gkiokas SEO trends: AI, voice search, αλλαγές & νέαhttps://www. youtube. com/watch? v=FluAMxxzt7M Episode 13 | Panagiotis Chronopoulos Influencer Marketing, AI & Gen Z: Οι Νέες Τάσεις στο Digital Marketinghttps://www. youtube. com/watch? v=vsbSzaEnbJM&feature=youtu. be Episode 12 | Katerina Trigoni TikTok, Video Marketing & Social Media: Στρατηγικές και Καλές πρακτικέςhttps://www. youtube. com/watch? v=AmTcSH1cZTM Episode 11 | Ilias Diamesis Β2Β εταιρείες στην Ελλάδα: προκλήσεις, τεχνικές αύξησης παραγωγικότητας & ο ρόλος των Social Mediahttps://www. youtube. com/watch? v=bH5PCyt0tbs Episode 10 | Giota... --- - Published: 2022-12-29 - Modified: 2023-03-16 - URL: https://socialmellon.com/daily-inspiration/ Think we can help you with something? Tell us about it --- - Published: 2022-11-15 - Modified: 2022-11-15 - URL: https://socialmellon.com/scl_info/ Επωνυμία: SCL MELLON ΜΟΝΟΠΡΟΣΩΠΗ Ι Κ Ε Διακριτικός τίτλος: SCL MELLON ΑρΓεΜΗ: 167036303000 ΑΦΜ: 801958273 Διεύθυνση: ΘΕΡΜΟΠΥΛΩΝ 94 ΤΚ: 15235 Περιοχή: ΒΡΙΛΗΣΣΙΑ Πόλη: ΒΡΙΛΗΣΣΙΑ Διαχειρίστρια & μοναδική εταίρος: για αόριστη διάρκεια, η ΑΙΚΑΤΕΡΙΝΗ ΔΗΜΗΤΡΑΚΟΠΟΥΛΟΥ του ΔΗΜΗΤΡΙΟΥ και της ΑΣΠΑΣΙΑΣ, κάτοικος ΒΡΙΛΗΣΣΙΩΝ, επί της οδού ΘΕΡΜΟΠΥΛΩΝ, αρ. 94, η οποία για κεφαλαιακή εισφορά αξίας 5. 000,00 X (100%) ευρώ έλαβε 5. 000 X (100%) μερίδια. Τηλέφωνο Επικοινωνίας: 210 7007586 Κεφάλαιο: €5. 000, κεφαλαιουχική εισφορά. --- - Published: 2022-04-27 - Modified: 2022-05-03 - URL: https://socialmellon.com/services/digital-marketing/ Digital Marketing. What is a digital marketing strategy? Digital marketing strategy is orchestrating all your digital activities to achieve a consistent digital footprint. In the digital world, success is measurable and involves the combination of several individual strategies. By studying current trends in the marketplace and always using the latest technology, we are creating the best digital marketing strategies to promote your online presence to optimize results for your benefit. Why does your brand need a digital marketing strategy? Social media, PPC campaigns, performance advertising, search engine optimization, digital PR, content marketing: imagine all of these amazing channels operating in a constant way for your brand. One main message, thousand of creative ways to communicate it; that is what together we will accomplish with an effective digital strategy. PPC advertising Our team collaborates with Google Premium Partners, which are top experts in PPC advertising. As strong advocates for performance marketing, we develop a tailor-made strategy to ensure that your campaign is properly designed, as well as supervise its constant optimization. SEO services The visibility of your website in the search engine machines is a key factor to success. Want to find out how to rank higher in Google? In Social Mellon we stay up to date with all the algorithm changes and new developments and provide full On Site and Off Site services that will guarantee the maximum results in rankings. Online reputation & crisis management In Social Mellon we firmly believe that the best way to avoid a crisis... --- - Published: 2022-04-27 - Modified: 2022-05-03 - URL: https://socialmellon.com/services/social-media/ Social Media Strategy. What is a Social Media Strategy? Social media is a challenging sphere of modern communication; that is why our aim is to develop social media strategies that grab the attention of today’s sophisticated consumer. For us your brand’s social media strategy should include content creation, engagement boost and effective advertising. We also integrate multiple communication channels with off line events, so as to maximize measurable effectiveness. Why does your brand need a Social Media Strategy? The number of social media networks and channels is daily increasing. With the right strategy you can select the best social media for your audience, market and goals and invest on them wise-fully. Displaying your company on the right social media improves the your company’s image, increases traffic towards your site or e-shop and ultimately increases sales. But, there is so much more to it! Word of mouth is stronger than ever and a great social media strategy also improves your ranking in search engines and helps you build communities around your organization. Social Media Services We provide a wide range of social media marketing services, including: Asset creation and evaluation Content strategy and creation Influencer marketing and blogger outreach Social media campaigns design & implementation Social media monitoring and reputation management Measurement and evaluation Strategic reporting Why choose Social Mellon? Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, Pinterest, Foursquare, Snapchat, Tumblr, Medium, Quora, Reddit, Evenbrite, Flickr... You name it, we’re on it. Facebook is number one, but there are still... --- - Published: 2022-04-27 - Modified: 2022-05-03 - URL: https://socialmellon.com/services/content-marketing/ Content Marketing Strategy. What is a Content Marketing Strategy? Content Marketing is creating and publishing quality, free content aiming to convert potential customers to customers and existing customers to returning customers. An intelligent content marketing strategy not only will lead to conversions, but will also establish your brand as an expert in your industry. Why does your brand need a Content Marketing Strategy? Do you want to build strong, long term relations with your customers? Then content marketing should be part of your activities. In Social Mellon we have combined a pool of video producers, developers, writers, graphic designers, photographers just to tell your story. We thrive on combining storytelling with rich media and high engagement. But, there is so much more to it! Word of mouth is stronger than ever and a great social media strategy also improves your ranking in search engines and helps you build communities around your organization. Content Marketing Services We undertake all kind of creative branded content services, such as: Website copy White papers Brochures Collateral material Newsletters Subscription forms Blogs Award submissions Why choose Social Mellon? Our deep routes as a digital PR agency in content is why top brands entrust us with the creation and distribution of high quality content. Combining experience with passion for attractive storytelling and you have a great reason to meet us. So, tired of reading the same boring posts? Contact us now! --- - Published: 2022-04-27 - Modified: 2022-05-03 - URL: https://socialmellon.com/services/travel-tourism-marketing/ Travel & tourism digital strategy. Why does your travel brand need a digital strategy? The Travel & Tourism sector is among the most competitive and challenging industries. If your brand belongs in the tourism or hospitality sector, then you need a partner who understands your everyday battles and market needs. Our aim is to establish your company as a travel leader and achieve real results by using the appropriate channels, targeting your key audiences in every country. This is the outcome of a unique travel digital strategy, that will fulfill your consumers’ needs. Why choose Social Mellon? Social Mellon’s team of destination experts and tourism professionals focus on offering complete solutions for travel & tourism marketing strategy & planning. Our experience working with top travel brands, enable us to develop effective place marketing & branding strategies tailor-made for your distinct needs. Let’s deliver ideas that take you places! Send us a message! --- - Published: 2022-04-27 - Modified: 2022-05-03 - URL: https://socialmellon.com/services/events/ Event planning & management. Why does your brand need a great event planner? Successful and special events add value to your brand’s reputation. We understand the important role that event planning can play in developing effective and fulfilling business relationships. Whether we design an activity for your employees, a product launch or an opening, our philosophy stays the same: we consider corporate events as the direct result of strategic planning and endless creativity. Event Services Social Mellon’s Corporate & Business Event Planning Services include: Budget Creation & Management Site Selection Special Website Creation Printing & Mailing Promotional Products & Corporate Gifts Press Releases Equipment & Supply Rentals Travel Arrangements Security & VIP Handling Themed Events Food & Beverage Planning On-site Event Management Photography & Video Why choose Social Mellon? Execution is the only concept your guest ever get to see! That is why we insist first on innovative concepts and equally on great implementation. Our event planners are specialists in delivering corporate events and conferences that are captivating and truly unparalleled experiences. We produce customized ideas, emotional moments, and engaging experiences to remember, as we work as artists and organizers, to deliver the most unforgettable events for you and your guests. Preparing a corporate event? Contact us today & impress your guests! --- - Published: 2022-04-27 - Modified: 2022-05-03 - URL: https://socialmellon.com/services/seminars/ Training & seminars. Why does your brand need digital communications training? As dedicated professionals we deeply appreciate the need for continuous improvement. That is why we create tailor-made in-house seminars exclusively designed for the specific training needs of your company’s employees. If you want to build a solid in-house team to monitor your social media accounts and update their skills with hands on exercises, then Social Mellon’s corporate seminars is the smart choice for your organization. Digital & Social Media Marketing seminars Our corporate training courses respond to all communication needs and are divided in two categories: Level: advanced All advanced level courses are designed upon request for your brand. Level: basic-intermediate (fundamentals) All basic-intermediate level are designed upon your industry. Digital Marketing Fundamentals for your Industry / Brand Digital Media Channels Overview & Evaluation (1h)The Psychology of Digital & Online Behavior (1h)Understand & Identify your Audience (1h)Building a Digital media Strategy step by step (2h) Digital Marketing Advanced More details coming soon ... Social Media Strategy Fundamentals Social Media Channels Overview & Evaluation (1h)The Psychology of Social (1h)Understand & Identify your Audience (1h)Building a Social Media Strategy step by step (2h) Social Media Strategy Advanced More details coming soon ... Facebook Fundamentals Facebook fundamentals (1h)Facebook posting & engagement specifications (2h)Facebook metrics & reporting (1h)Copy-writing for Facebook posts (0,5h)Hootsuite: tutorial (how to create, publish & schedule posts for social media) 0,5hPractice: create a Facebook Post with Hootsuite (1h) Facebook Advanced More details coming soon ... Instagram Fundamentals Instagram fundamentals (1h)Instagram... --- - Published: 2022-04-27 - Modified: 2022-05-03 - URL: https://socialmellon.com/services/public-relations/ Public Relations Strategy. What is a Public Relations strategy? Public Relations is not just sending out press releases or plain invitations, it is really the art of establishing personal connections and earn consent. We work closely with you to identify your needs and create a tailor-made strategic plan. We take your campaign beyond the traditional tactics, by earning media exposure, encouraging brand ambassadors and ensuring real media impact. Why does your business need a PR agency? If you want to protect, enhance or build your reputation you need a trustworthy PR agency which can analyze your organization, find the positive messages and translate them into positive media stories. When the news is good, we spread them. When a crisis occur, then we formulate the best response and mitigate the damage. Why choose Social Mellon? We are experts in telling the appropriate story to the right audience at the correct time. Our experts carefully select the international, national or local angle based on various differentiators and create media coverage over multiple categories. That way, your brand communicates with key audiences in a meaningful and motivating way. We offer a variety of PR services & communication tactics, such as: strategic partnerships, event marketing, publicity plans, media monitoring, crisis management, spokespeople training and influencer marketing. If you need a partner who really “gets” the idea behind your brand and can communicate your message in the most effective way, then do not wait any longer. Contact us! today and find out how we can... --- - Published: 2022-04-27 - Modified: 2022-05-03 - URL: https://socialmellon.com/services/communication-strategy/ Communication Strategy. What is a communication strategy? A communication strategy is the map which drives your company to success by outlining your company’s journey. An effective communication and public relations strategy captures your objectives, identifies the tactics needed to meet your objectives and measures the results to ensure the best return on investment (ROI). Why does your business need a communication strategy? New media and digital landscapes change all of the time. That is why businesses require a considered approach to planning and a targeted strategy consistent to their business plan. A communication strategy will ensure that your business stands the best possible chance of achieving success by creating a concept behind each piece of marketing activity. Why choose Social Mellon? With our proven experience in the communication industry, we are well placed to guide your strategy. Our team works closely with you to establish the best communication strategy for your company based on your needs, your key messages, ideal customers, desired outputs and targeted media outlets. Our experts will help you set your KPIs, capture your objectives, analyze your brand architecture and review the competition. Through targeted marketing actions and digital communication, we will assist your becoming a leader in your sector. Still have doubts about your communication strategy? Get in touch now! --- - Published: 2022-01-25 - Modified: 2024-03-01 - URL: https://socialmellon.com/blog/ Blog --- - Published: 2021-09-24 - Modified: 2022-05-03 - URL: https://socialmellon.com/privacy-policy/ Who we are Our website address is https://socialmellon. com. Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic. com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. Media If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. Cookies If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a... --- - Published: 2021-06-03 - Modified: 2025-04-08 - URL: https://socialmellon.com/about/ We're not just another agency. That's right - we're not just another agency. Not that other agencies are bad or anything, but we like to think we're kinda different. Sure, we may be small, but that makes us fiercely independent and naturally agile. We choose carefully who we work with, and this is an important part of our process. We believe in nurturing relationships and making the best of our time together. We'll be with you through thick and thin. We offer a tailored approach, for each and every client Sure, we always consider trends, but believe that every business has very individual needs. Therefore, our clients' pains are what drive us, and lead all of our decisions. We know that cookie-cutter approaches rarely work, so we always make sure to listen, plan, and act accordingly. But no - we don't want to reinvent the wheel.   Meet our team We’re smart, creative, data-driven and committed to finding simple, yet effective, solutions to any problem. We’re also an ever-growing team, working with a hand-picked pool of professionals like developers, copywriters, designers, content creators, videographers, photographers and production teams to get things done. Katerina Dimitrakopoulou Managing Director & Corporate LeadKaterina is a digital strategy consultant, trainer, and public speaker.  She specializes in corporate PR, digital strategy, content marketing, and social media marketing. With over 20 years in the industry, she has planned and delivered digital strategies and tailored activations, and trained teams at companies of all sizes. Katerina is also instructor at... --- - Published: 2021-06-03 - Modified: 2025-04-23 - URL: https://socialmellon.com/ Innovative digital solutions tailored to real-world business needs. View Our Services We’re an awarded digital-first boutique agency in Athens. We combine strategic forethought with creative ideas and best practices, to bring measurable results for your business. And we always overcome challenges with an ongoing passion for new technologies. Read More Our awards We offer a tailored approach, for each and every client Sure, we always consider trends, but believe that every business has very individual needs. Therefore, our clients' pains are what drive us, and lead all of our decisions. We know that cookie-cutter approaches rarely work, so we always make sure to listen, plan, and act accordingly. But no - we don't want to reinvent the wheel.   Some of our clients Testimonials “Working with Social Mellon was a turning point for Kappa in Greece. ” D. Panagakos General Manager, Diethnis Athlitiki LTD “They think like a big agency, but move like a startup. ”. G. Karras CEO, Fovera Prostasia "From ideas to impact—Social Mellon made our message travel. " Marketing & Communications Manager, Allianz Global Assistance Here's how we can help. Digital Strategy ConsultingIs "digital" not your strong suit? We work closely with you and your team to develop the most effective digital strategy for your business. Creative ServicesLooking for the perfect creative idea for your next project? Whether it’s a small activation or a fully-fledged campaign, we combine creativity with innovation so you can make a difference. Social Media Strategy & ManagementIs your business keeping up with the... --- - Published: 2021-06-03 - Modified: 2023-08-21 - URL: https://socialmellon.com/contact/ Contact Ask us anything - or just let us know what are you working on. We'd be happy to jump on a call sometime to discuss how we can help. Contact Details Phone +30 210 8044 677 Address Leof. Pentelis 134, Vrilissia, Athens 152 35 --- --- ## Posts - Published: 2025-04-22 - Modified: 2025-04-22 - URL: https://socialmellon.com/cooking-with-purpose-our-afternoon-with-genesis-hellas/ - Categories: Blog Last week, we traded our laptops for aprons and teamed up with Genesis Hellas in downtown Athens. Instead of crafting digital campaigns, we prepared 120 warm meals for individuals experiencing homelessness. Genesis Hellas is a local nonprofit that provides weekly food support to those in need in central Athens. Every Wednesday, they bring together volunteers to cook and distribute meals—a mission we were proud to support. The experience was a refreshing change from our usual routines. There were no meetings or metrics—just genuine teamwork, heartfelt conversations, and the joy of giving back. Volunteering with Genesis Hellas reminded us of the power of community and the impact of small acts of kindness. We're grateful for the opportunity and look forward to participating again soon. While digital innovation is at the core of what we do, it's experiences like these that truly inspire us. --- - Published: 2025-04-10 - Modified: 2025-04-10 - URL: https://socialmellon.com/three-more-reasons-to-celebrate-social-mellon-wins-big-at-the-sports-marketing-awards-2025/ - Categories: Blog Some stories don’t just get told—they echo. And The Admiral Football Heritage is undoubtedly one of them. We are proud to announce that our award-winning campaign, The Admiral Football Heritage, has received three major distinctions at the Sports Marketing Awards 2025—one of the most prestigious events in the field of sports marketing and brand storytelling. The campaign earned a Gold Award for Best Sports Documentary, along with two Bronze Awards in the categories of Best Sports Strategy for Branding and Best Native Advertising Campaign. These recognitions highlight how the campaign successfully combined strategic insight, emotional storytelling, and the legacy of a historic brand. Celebrating Excellence in Sports Storytelling Our objective was to spotlight the legacy of a brand that helped shape the visual identity of football as we know it today. Admiral was the first brand in football history to design two-tone kits, sell them to fans, and place its logo alongside the team badge. In Greece, this legacy hadn’t been widely shared until now. Narrated by football legend Demis Nikolaidis, the five-episode mini-series brought Admiral’s 50-year journey to life. Through storytelling, native content, and cross-platform distribution, we introduced the brand to a new generation, sparking interest and admiration from fans across age groups. For us at SCL Mellon, this recognition is not only an honour—it’s a celebration of the kind of storytelling we strive to deliver: work that is creatively ambitious, strategically sound, and resonant far beyond the screen. This recognition adds to the campaign’s previous distinctions at both... --- - Published: 2025-04-01 - Modified: 2025-04-01 - URL: https://socialmellon.com/scl-mellon-wins-9-distinctions-at-the-2025-influencer-marketing-awards-lex-named-influencer-of-the-year/ - Categories: Blog SCL Mellon achieved a remarkable win at the 2025 Influencer Marketing Awards, an institution that celebrates the most innovative and effective campaigns in the field of influencer marketing. The agency received a total of 9 awards — 1 Platinum, 5 Gold, 1 Silver, and 2 Bronze — reaffirming its status as a top player in the industry, with campaigns that combine storytelling, authenticity, and strategic influencer activations. SCL Mellon’s outstanding performance at the 2025 Influencer Marketing Awards, as well as the Platinum Award granted to the campaign “Kappa Greece x LEX” in the “Growth & Creativity in Influencer Marketing” category — the highest distinction of the ceremony — demonstrates the agency’s strategic superiority and creative approach to influencer collaborations. It is noteworthy that the highly awarded “Kappa Greece x LEX” campaign led to the recognition of LEX as Influencer of the Year, a title that reflects the artist’s authenticity, influence, and connection with his audience. This distinction highlights the value of strategic partnerships that bridge culture, music, and style, confirming the visionary spirit of the agency. SCL Mellon’s distinctions at the 2025 Influencer Marketing Awards include: For the “Kappa Greece x LEX” campaign, SCL Mellon, in partnership with the record company “STAY INDEPENDENT,” received a Platinum award in the “Growth & Creativity in Influencer Marketing” category, a Gold Award in “Most Effective Campaign with Influencers,” a Gold in “Most Effective Collaboration or Partnership,” a Gold in “Best Use of Instagram for Influencer Marketing”, a Gold in “Best Community Engagement by... --- - Published: 2025-03-20 - Modified: 2025-03-20 - URL: https://socialmellon.com/travel-further-with-allianz-global-assistance-the-campaign-that-redefined-travel-insurance-awareness-in-greece/ - Categories: Our Work A Historic Streetwear Partnership For the second consecutive year, SCL Mellon has collaborated with Kappa Greece, undertaking all digital activities, influencer campaigns, and the overall marketing plan. This partnership demonstrates the agency’s ability to deliver high-impact, out-of-the-box strategies tailored to the local market and proves why global brands entrust SCL Mellon to localize their strategy effectively. The collaboration between Kappa Greece and LEX, one of Greece's most influential rappers, became one of the most successful influencer marketing campaigns of the year. The limited edition "Kappa x LEX" tracksuit sold out in just 72 hours, creating massive engagement and leaving a lasting impact on streetwear culture. https://www. youtube. com/watch? v=6Z5npQAX6yI&ab_channel=SCLMellon Goal & Challenge The challenge was twofold:To create an authentic collaboration that reflected the values of both LEX and Kappa. To strengthen the brand’s connection with youth culture by strategically incorporating storytelling into influencer marketing. The set goals were:Increase awareness: Maximize organic reach on social media. Boost audience engagement: Drive high engagement rates and user-generated content. Achieve sales: Sell out the limited-edition tracksuit. Strategy & Insights LEX, despite maintaining a low public social media profile, has one of Greece’s most dedicated fan bases, with organic influence that surpasses typical influencers. Kappa, on the other hand, has a strong street-style DNA and has always been linked to music culture. This shared philosophy led to the partnership. How we maximized impact:The launch was timed just before the announcement of LEX’s new album, leveraging peak hype. A 3D video campaign was created to introduce... --- - Published: 2025-03-05 - Modified: 2025-03-24 - URL: https://socialmellon.com/kappa-x-lex-the-limited-edition-drop-that-made-waves-in-the-fashion-music-scene/ - Categories: Our Work A Historic Streetwear Partnership For the second consecutive year, SCL Mellon has collaborated with Kappa Greece, undertaking all digital activities, influencer campaigns, and the overall marketing plan. This partnership demonstrates the agency’s ability to deliver high-impact, out-of-the-box strategies tailored to the local market and proves why global brands entrust SCL Mellon to localize their strategy effectively. The collaboration between Kappa Greece and LEX, one of Greece's most influential rappers, became one of the most successful influencer marketing campaigns of the year. The limited edition "Kappa x LEX" tracksuit sold out in just 72 hours, creating massive engagement and leaving a lasting impact on streetwear culture. https://www. youtube. com/watch? v=6Z5npQAX6yI&ab_channel=SCLMellon Goal & Challenge The challenge was twofold: To create an authentic collaboration that reflected the values of both LEX and Kappa. To strengthen the brand’s connection with youth culture by strategically incorporating storytelling into influencer marketing. The set goals were: Increase awareness: Maximize organic reach on social media. Boost audience engagement: Drive high engagement rates and user-generated content. Achieve sales: Sell out the limited-edition tracksuit. Strategy & Insights LEX, despite maintaining a low public social media profile, has one of Greece’s most dedicated fan bases, with organic influence that surpasses typical influencers. Kappa, on the other hand, has a strong street-style DNA and has always been linked to music culture. This shared philosophy led to the partnership. How we maximized impact: The launch was timed just before the announcement of LEX’s new album, leveraging peak hype. A 3D video campaign was... --- - Published: 2025-02-04 - Modified: 2025-02-04 - URL: https://socialmellon.com/the-power-of-digital-storytelling-scl-mellon-3d-video-for-mondial-assistance/ - Categories: Our Work At SCL Mellon, we invest in building long-term relationships with our clients, by bringing ideas to life with cutting-edge digital solutions. Such an example is our three-year collaboration with Mondial Assistance, the leading roadside assistance company in Greece. To effectively showcase "Smart Fix", a new service for their clients, we crafted a compelling 3D video that highlights its features, benefits, and real-world impact. https://www. youtube. com/watch? v=i47IocPC6bI&feature=youtu. be The Power of 3D Video in Showcasing Innovation When launching a new service, capturing audience attention is crucial. A well-designed 3D video brings ideas to life in a visually engaging and easy-to-understand format. For Smart Fix, this meant demonstrating its advanced capabilities in a way that resonates with potential customers. Through realistic animations and dynamic storytelling, we effectively conveyed how Smart Fix enhances roadside assistance, ensuring seamless service delivery. Why 3D Video? Enhanced Visual Appeal – 3D animations create immersive experiences, making it easier for customers to grasp complex services like Smart Fix. Clear Communication – Instead of lengthy explanations, a 3D video simplifies concepts, illustrating how the service works in a concise and engaging manner. Stronger Brand Impact – Visually compelling content increases brand recognition and keeps the audience engaged, leading to higher conversion rates. Better Engagement on All Touchpoints – 3D videos perform exceptionally well in stores as well as on websites, social media, and presentations, reaching a wider audience effectively. SCL Mellon: Your Partner in Digital Excellence As the digital landscape evolves, businesses need forward-thinking marketing strategies to stand... --- - Published: 2024-11-25 - Modified: 2024-11-25 - URL: https://socialmellon.com/how-leading-youth-brands-are-using-tiktok-instagram-to-stay-relevant-with-gen-z-insights-from-katerina-dimitrakopoulou-at-the-youth-marketing-conference/ - Categories: Public Speaking At this year’s Youth Marketing Conference, Katerina Dimitrakopoulou, Managing Director of SCL Mellon and an instructor at Knowcrunch, gave a talk on how brands can effectively connect with Gen Z through TikTok and Instagram, providing actionable insights that left a lasting impression on attendees. The Gen Z Connection: A New Paradigm Unlike previous generations, Gen Z values authenticity, creativity, and immediacy. Both TikTok and Instagram play distinct roles in their lives, with TikTok being a hub for trend discovery and entertainment, and Instagram serving as a platform for meaningful communication. Brands aiming to stay relevant must understand and leverage these nuances. The Power of Authenticity and Personality One key message of the talk was the importance of authenticity. Gen Z is quick to dismiss overly polished or overtly promotional content. To resonate with them, brands must collaborate with creators who bring genuine personality to the table. Moving beyond mainstream influencers, Katerina emphasized the need to discover fresh, relatable voices that can convey a brand’s message with creativity and impact. Shared Values Drive Engagement Gen Z’s loyalty lies with brands that align with their values. Whether it’s social justice, environmental sustainability, or inclusivity, this generation actively seeks out companies that take a stand. Katerina highlighted how partnerships with value-driven influencers can amplify a brand’s message while fostering trust and engagement with younger audiences. Expertise You Can Trust Want to bring these insights to your brand? SCL Mellon specializes in crafting authentic, digital-first strategies tailored to today’s youth-driven world. Reach out to... --- - Published: 2024-10-16 - Modified: 2024-10-23 - URL: https://socialmellon.com/scl-mellon-marketing-awards-the-admiral-football-heritage/ - Categories: Blog SCL Mellon has been awarded at the Content Marketing Awards 2024 for our mini-series "The Admiral Football Heritage", a project that highlights the contribution of the iconic British brand, Admiral, to global football. The series earned GOLD in the Best Content Marketing Program - Sports category and SILVER in the Best Multi-Channel Content Strategy category. The Story Behind "The Admiral Football Heritage" Our goal was to tell the untold story of a sports brand with British roots and a rich football heritage—one that changed the landscape of global football forever. Admiral is the brand that revolutionized football kits, being the first to: Design two-tone jerseys Offer football kits for sale to fans Place its logo alongside a team’s crest on the shirt, making it part of football’s visual identity. For the first time in Greece, we aimed to showcase this remarkable legacy, introducing Admiral to a new audience. The 5-episode mini-series, narrated by football legend Demis Nikolaidis, takes viewers through the 50-year journey of the Admiral brand, capturing its innovations and impact on football kits worldwide. An awarded Multi-Channel Content Strategy To reach our audience effectively, we leveraged multiple communication channels. The campaign featured a robust digital presence, including: Website and social media: We distributed the series through Admiral's official website, social media channels (YouTube, Meta, TikTok), and Demis Nikolaidis’ Instagram account. Physical stores: The series was broadcast across 134 Admiral stores in Greece, Bulgaria, and Cyprus, reaching a large in-store audience. Exclusive premiere event: We hosted an exclusive screening... --- - Published: 2024-08-09 - Modified: 2024-08-20 - URL: https://socialmellon.com/scl-mellon-brings-kappas-stay-authentic-summer-campaign-at-the-futur-festival/ - Categories: Our Work This summer, we had the privilege of organizing a standout influencer marketing activity for Kappa, the renowned Italian fashion and sports brand. Bringing Influencers to the Heart of Kappa To highlight the summer campaign, SCL Mellon orchestrated an exciting trip for three popular Greek TikTokers: Magia Lemona, Gaia Mercouri, and Malvina Pavlopoulou. These influencers embarked on a journey to Turin, the vibrant home of Kappa, to experience the brand's heritage and innovative spirit firsthand. Exclusive Access to Kappa’s Legacy The adventure began with a visit to Kappa’s headquarters. Our influencers were granted exclusive access to Kappa’s famous archive, which houses legendary jerseys from elite football clubs and iconic players like Maradona. This unique experience allowed them to connect with the brand’s rich history and share authentic stories with their followers. Engaging Activities and Brand Experiences Beyond the tour, our influencers participated in a variety of engaging activities that showcased Kappa's dynamic lifestyle. They played padel, a sport synonymous with Kappa’s active brand identity, and took part in the Kappa Closet activity. Here, professional makeup artists and hair stylists transformed them, preparing them for the festival in true Kappa style. Immersed in Music and Culture at FUTUR Festival The highlight of the trip was attending the FUTUR Festival in Turin, one of Europe’s largest music festivals for electronic and dance music. Our influencers enjoyed two full days of music, culture, and connection, joining influencers from Spain, Italy, and France. This multicultural gathering provided a platform for extensive content creation and sharing,... --- - Published: 2024-08-05 - Modified: 2024-08-06 - URL: https://socialmellon.com/video-marketing-trends-opportunities-and-advantages/ - Categories: Blog - Tags: blog, microcontent, short videos, video marketing By 2025, video content is projected to represent nearly 85% of all internet traffic worldwide. The reasons are clear: more people are accessing the internet daily, technology is rapidly evolving, and social media platforms remain highly attractive—and even addictive—for consuming video content. Additionally, platforms seem to prefer videos, often promoting them as the best type of content. Recent research (HubSpot) highlights this trend: 72% of people prefer video over text for learning about a product or service, and 70% of Gen Z watches more than 3 hours of video online daily. What does this mean for companies and brands in the Greek market? It means incorporating video content into your strategy is no longer optional—it's essential! There are many, often contradictory, opinions about the trends and best practices for using video, especially on social media. From a professional perspective, it's crucial for communication executives to understand what works today and choose the most suitable solutions based on their needs. Various formats—long or short, vertical or horizontal videos—exist, and knowing what performs best on each platform is key. Here are the top trends for 2025: Live Videos and Live Streaming Live videos and streaming have become integral to business strategies for promoting products, conducting webinars, and connecting with audiences in real-time. The immediacy and authenticity of live videos make them highly effective for building customer relationships. They are particularly useful in retail, education, and service industries. Short Videos and Microcontent Short form video and microcontent dominate social media platforms like TikTok,... --- - Published: 2024-06-27 - Modified: 2024-06-27 - URL: https://socialmellon.com/introducing-scl-mellon-talks-a-new-video-interview-and-podcast-series-from-social-mellon/ - Categories: Blog Our latest project, “SCL Mellon Talks” is a series of video interviews and podcasts hosted by our Managing Director, Katerina Dimitrakopoulou. At Social Mellon, we believe in the power of insightful conversations and the sharing of knowledge, and this new initiative embodies that belief. What is “SCL Mellon Talks”? “SCL Mellon Talks” is more than just a series of interviews; it’s where experienced professionals and experts share their thoughts on various topics including marketing, communications, advertising, technology, social media, and more. The objective is to provide our distinguished guests the opportunity to share valuable insights and perspectives that can benefit a wider audience. Why invest on video marketing In our ever-evolving digital landscape, video marketing is the key to successful communication, because it lies in authenticity, relevance, and engagement. Here is how we thought: Authenticity is built with real people : More real people on the camera leads to genuine content. Authenticity builds trust, and trust is the foundation of any successful communication strategy. Whether it's through storytelling or sharing real-life experiences, authenticity resonates more deeply with our audience. Short-form or long form videos: We say yes to both! That is why we first invest in long form content and then produce TikToks, Reels and Youtube shorts to deliver content that addresses all interests. Social Media loves Video-First content: Web searches for TikTok have surged by 800% in the past five years, reflecting the growing dominance of video content online. Video consumption now drives social media usage, with YouTube as... --- - Published: 2024-06-03 - Modified: 2024-06-03 - URL: https://socialmellon.com/small-in-the-new-big-an-interview-with-katerina-dimitrakopoulou-managing-director-of-scl-mellon/ - Categories: Public Speaking Tell us a few words about your professional career. Education, employment and recruitment? Could you tell us a bit about your background and career journey? I took a unique route, starting with a degree in design and a role as a magazine editor. Later, I found my true calling in communications and digital marketing, which reshaped my career path. What inspired the creation of SCL Mellon? I started working with social media in 2009 out of personal interest, and at the same time the financial crisis prompted me to change industries and start working at a performance marketing agency. Upon completion of my studies, starting my own agency emerged as a natural progression of my path in the industry, so SCL Mellon was founded. A few words about your team, the dynamics and the elements that each of them brings to the company and the customers? George Carey-Simos, Head of Digital is a highly experienced executive with a successful career in Greece and abroad. He brings to the team his valuable expertise in various aspects of our work. George Vassiliou, Head of Creative is one of the most experienced executives in the market, with more than 20 years of career in Greek advertising and. Combined with my strategic communications background, we offer a robust service mix that benefits any business. How is the digital marketing landscape evolving today? New technological tools, different needs and specialization? The industry's constant evolution is thrilling. Technological tools, especially those leveraging AI, are rapidly advancing,... --- - Published: 2024-06-03 - Modified: 2024-06-03 - URL: https://socialmellon.com/kappastay-authentic-scl-mellon-launched-the-new-spring-summer-24-campaign/ - Categories: Our Work At SCL Mellon, our passion for creative and impactful digital marketing has always driven us to partner with brands that embody authenticity. Our recent collaboration with Kappa for their Spring-Summer 2024 collection, under the vibrant campaign "Stay Authentic," showcases our expertise in sports marketing and retail. The Creative Rationale Behind "Stay Authentic" Kappa, the iconic Italian brand renowned for its casual and athletic wear, continues to make waves in the fashion industry. For their latest collection, we wanted to highlight the essence of Kappa – a brand that marries street style with athleticism and a rich musical heritage. The "Stay Authentic" campaign was conceived to celebrate the purity and power of movement, while reinforcing Kappa's timeless appeal and connection to music culture. The vibrant world of hip-hop and breakdancing provided the perfect backdrop, and street style dominates every shot, bringing the clothes to life in an exciting display. https://www. youtube. com/watch? v=65Sss8T9XqQ A Multifaceted Campaign: Photoshoots, Social Media, Reels, and More The Kappa SS24 campaign features a plethora of materials in the digital environment, as well as above-the-line media. Photoshoot The photoshoot was designed to capture the essence of "Stay Authentic. " Set against white backdrops, the dancers' powerful moves and expressive forms highlighted the collection's adaptability to both street and athletic contexts. The use of dynamic lighting and candid shots helped convey the spontaneity and energy that Kappa embodies. Special thanks to our talented photographer Spyros Chamalis Campaign video and reels The video campaign was all about dancing and... --- - Published: 2024-05-30 - Modified: 2024-05-30 - URL: https://socialmellon.com/kappa-x-aris-fc-a-showcase-of-scl-mellons-360-marketing-expertise/ - Categories: Our Work At SCL Mellon, we pride ourselves on being a digital-first agency, but our capabilities extend far beyond the digital realm. Our recent collaboration with Kappa and ARIS FC is a testament to our comprehensive 360-degree marketing approach. This unique event in Thessaloniki highlighted our ability to integrate branding, digital marketing, sponsorship management, and event planning into a seamless strategy. Bringing Kappa’s Legacy to Thessaloniki Kappa, the renowned Italian sportswear brand with a rich history in football, joined forces with ARIS FC to create an unforgettable event in the heart of Thessaloniki. The event, held at the Admiral store on Karamanli Avenue, was designed to celebrate Kappa’s ongoing partnership with ARIS FC, now in its second year. At SCL Mellon, we played a pivotal role in orchestrating this event to create an experience that resonated with fans and showcased Kappa’s brand in the best possible light. Strategic Branding and Sponsorship Management One of the key elements of our 360-degree strategy is effective branding and sponsorship management. For the Kappa x ARIS FC event, we focused on highlighting the synergy between the two brands. Kappa’s iconic Omini logo, symbolizing support and equality, was prominently featured throughout the event, reinforcing the brand’s core values. Engaging Digital Marketing Campaigns While the event itself was a physical experience, our digital marketing efforts played a crucial role in driving awareness and engagement. Leading up to the event, we launched a digital campaign across social media platforms, including reels with ARIS players, radio ads, email marketing, and... --- - Published: 2024-04-25 - Modified: 2024-04-25 - URL: https://socialmellon.com/reinvest-greece-x-scl-mellon-elevating-real-estate-communication/ - Categories: Blog We're excited to share that REInvest Greece, a leading real estate firm in Greece, has partnered with SCL Mellon to enhance its digital communications. SCL Mellon will now spearhead the brand's digital strategy, focusing on content creation, social media marketing, and performance marketing. With a robust portfolio that includes property and project management, along with a range of brokerage and consulting services, REInvest Greece employs seasoned professionals dedicated to delivering superior services to both individual and institutional investors. --- - Published: 2024-03-12 - Modified: 2024-03-13 - URL: https://socialmellon.com/fashion-football-and-one-iconic-tracksuit-scl-mellon-celebrates-bob-marleys-legacy-with-admiral-sports/ - Categories: Our Work SCL Mellon took the lead in launching an exclusive fashion collection for Admiral Sports, resurrecting the iconic tracksuit of the legendary Bob Marley. This digital campaign was a tribute to Marley's everlasting influence and signified a strategic collaboration between Admiral Sports and MUNDIAL magazine. A Cultural Celebration: The Resurgence of Bob Marley's Iconic Tracksuit The revival of Bob Marley's iconic tracksuit transcends a cultural celebration. Bob Marley's famous quote, "Football is a part of I. When I play, the world wakes up around me," set the tone for the limited edition capsule collection. Inspired by Marley's visit to Battersea Park in London in 1977 during the recording of the "Exodus" album, the collection encapsulates the spirit of lively football games. The distinctive nautical letterman tracksuit is synonymous with London's style and music culture. Exclusive Collection Launch, available in Greece The collection, available in Greece through admiralsports. shop and the Admiral stores network, includes not only the iconic tracksuit but also two meticulously designed football jerseys, each paying tribute to Marley's fervor for the sport. A captivating short film that explores Bob Marley's profound connection to football and London, the city he lovingly called his "spiritual home. " complemented the digital campaign. The documentary delves into Marley's relationship with his music fans, featuring a local community figure reminiscing about the iconic matches at Battersea Park during their childhood. Activations and Excitement: Beyond the Digital Realm SCL Mellon launched a series of activations to add excitement to the collection launch. The flagship... --- - Published: 2024-03-01 - Modified: 2024-03-05 - URL: https://socialmellon.com/fashion-music-and-sports-scl-mellons-tale-with-admiral-and-katerina-stikoudi/ - Categories: Our Work The latest feather in SCL Mellon's cap comes in the form of an exclusive collaboration with Admiral, and the multi-talented Greek artist, Katerina Stikoudi. This partnership unfolded in 2023, weaving together the threads of fashion, music, and digital expertise into a tapestry of success. Admiral's Sporting Legacy Meets Katerina Stikoudi's talent Admiral, the British brand renowned for its rich sporting legacy, joined forces with Katerina Stikoudi in 2023. The talented artist, known as a singer, actress, TV host, model, and businesswoman, brought her unique charm and talent to Admiral's campaigns. With a significant career in various realms, including swimming, modeling, television, cinema, and theatre, Katerina Stikoudi was the perfect embodiment of Admiral's brand values. An ambassador unlike any other: Katerina Stikoudi for Admiral SCL Mellon undertook the digital strategy for Admiral's collaboration with Katerina Stikoudi, creating the action plan for the ambassadorship, including her starring in the Spring/Summer 2023 and the Fall/Winter 2024 collections. Katerina took center stage as the star of Admiral's New World, a series of opening events for the new Admiral shops around Athens. The digital campaign designed by SCL Mellon included more than 50 engaging posts, stories, and reels across various digital platforms. Katerina showcased custom Admiral outfits at numerous concerts, capturing the essence of the collaboration. One unforgettable highlight of this collaboration was Katerina's performance in Malta at Euro Pride 2023, where Christina Aguilera also performed. SCL Mellon's digital expertise ensured that this collaboration attracted the attention it deserved, creating a ripple effect across social... --- - Published: 2024-02-28 - Modified: 2024-02-28 - URL: https://socialmellon.com/scl-mellon-celebrates-silver-win-in-best-in-lifestyle-sports-fitness-at-influencer-marketing-awards/ - Categories: Blog The latest achievement for SCL Mellon is the Silver Award in the 'Best in Lifestyle, Sports & Fitness' category at this year's Influencer Marketing Awards. This award is a testament to our collaborative success in steering the 'Athletes Are Made' Corporate Social Responsibility (CSR) program for Admiral Greece. The 'Athletes Are Made' CSR Program Admiral is an iconic British heritage brand, with a rich sporting legacy. In 2023 the brand elevated its commitment to supporting young athletes through the "Athletes Are Made" program. Rooted in deep sports values, Admiral's initiative underscores its enduring love for sports, and supports emerging athletes, acknowledging their daily endeavors to chase their dreams. Admiral proudly stands by a team of nine athletes, offering apparel, equipment, and covering travel expenses for tournaments abroad. The 'Athletes Are Made' team Efi Gouli, Paralympic Swimmer Theodoros Iakovidis, Olympic Weightlifting Champion Petros Gkaidatzis, World/European Rowing Champion Evangelia Frangou, World/European Rowing Champion Semeli Zarmakoupi, World Kickboxing Champion Apostolis Telikostoglou, World Tae Kwon Do Champion Despoina Georgiadou, World Fencing Champion Konstantinos Englezakis, Swimming Champion Nikolas Heliopoulos, Artistic Gymnastics Champion Admiral's commitment goes beyond mere victories; it celebrates the essence of sportsmanship, performance, and unwavering dedication, promising to stand steadfastly beside athletes at every step of their journey. Aligned with the mindset of the athletes we collaborate with, the program mirrors the dedication and continuous improvement witnessed in the sporting arena. In collaboration with our trusted partners, Touchpoint Strategies and UPGR8, whose invaluable contributions played a pivotal role in this project, we embarked... --- - Published: 2023-11-01 - Modified: 2023-11-01 - URL: https://socialmellon.com/travel-further-with-allianz-global-assistance-and-scl-mellons-award-winning-campaign/ - Categories: Blog We are thrilled to share our latest achievement - a Bronze Award in the Finance and Insurance category at Boussias Communications’ 2023 Social Media Awards. Discover how our innovative campaign inspired travelers to venture beyond their comfort zones with the peace of mind afforded by Allianz Global Assistance’s travel insurance products. The Challenge: Traveling Beyond Boundaries Our journey began when we partnered with Allianz Partners, one of the world’s largest insurance and assistance companies. Our objectives were clear: Raise awareness for its commercial brand Allianz Global Assistance and the brand’s range of travel insurance products. Boost followers and engagement on the brand's official pages on Facebook and Instagram. Increase travel insurance sales in Greece, for domestic and international trips. Increase B2C travel insurance sales, compared to the previous year, through the booking website and call center. The Insights that Guided our Strategy To plan the campaign, we tapped into a range of valuable insights on evolving travel behaviors. Our research found that, among others, people were opting for shorter, closer trips, making reservations at the last minute due to the fear of unforeseen events. Furthermore, we found that consumers in Greece have limited awareness of insurance products - especially travel insurance, which isn’t considered a necessary purchase when traveling. The concept of travel insurance has always been predominantly associated with international travel. Its benefits for domestic trips have, traditionally, been overlooked. Our mission was to inspire a broad spectrum of travelers (from leisure to business) to venture within Greece and... --- - Published: 2023-10-30 - Modified: 2023-10-30 - URL: https://socialmellon.com/scl-mellons-musical-journey-with-kappa-primer-music-festival-2023-recap/ - Categories: Blog - Tags: kappa, primer, social mellon The beat was pumping, the crowds were roaring, and the stage was set for an unforgettable weekend of music and fashion. The Primer Music Festival 2023, held in Athens, was the perfect backdrop for a unique partnership between the fashion powerhouse Kappa and SCL Mellon. We're thrilled to share the story of this successful synergy below: Setting the Stage: Kappa as the Official Sponsor Kappa,the iconic Italian brand known for its casual and athletic wear, has a storied history of associating its name with some of the world's biggest music events. In 2023, the brand united its passion for music with the Primer Music Festival, one of Greece's largest music events for electronic music. This festival boasts an impressive lineup of international artists and brings together electronic dance music enthusiasts from around the globe. Kappa, with its collections available across Admiral Sports Shops in Greece, decided to make the experience even more special for consumers. The perfect synergy: SCL Mellon's Expertise With a drive for delivering exceptional results, we took on the role of managing Kappa's sponsorship at the Primer Music Festival, by handling the brand's sponsorship, social media strategy, public relations, booth design, and brand activations both before and during the event. It was a comprehensive approach that ensured Kappa's presence was felt at every corner of the festival. Kappa's Collection: A Fashion-Forward Experience For Kappa, the Primer Music Festival was the perfect stage to showcase their collections. With a strong presence in Admiral Sports Shops across Greece, Kappa... --- - Published: 2023-08-21 - Modified: 2024-02-28 - URL: https://socialmellon.com/scl-mellon-and-syzoi-received-the-ngo-of-the-year-distinction-at-the-hellenic-responsible-business-awards-2023/ - Categories: Blog SCL Mellon’s successful collaboration with SYZOI resulted in a great recognition at the Hellenic Responsible Business Awards. We received the award for 'NGO of the Year' in the category of Culture/Sports for organizing the charity mountain race 'ΣΥΖΑΘΛΟΣ' (Syzathlos). This event, held on July 12, 2023, at the Wine Museum in Athens, under the auspices of the Ministry of Development and Investments, the Ministry of Environment and Energy, and SEV (Hellenic Federation of Enterprises), recognized companies that promote the values of Sustainable Entrepreneurship, investing in Sustainable Environmental and Social Development. Government officials and representatives from the strongest business groups and organizations in the country attended the award ceremony. The unique mountain race 'ΣΥΖΑΘΛΟΣ', held for the 7th consecutive year in 2022, has become an institution in the sports, cultural, and social activities of Northern Greece. The recognition of the social impact of the event signifies the common vision for a better future for children with disabilities and our effort to cultivate inclusion and promote coexistence and unity. “Our work for Syzathlos included digital content creation, social media management, sponsorship relationships and event management activities, which resulted in the event's success, with more than 1,100 people participating in the race. It has been an incredible experience and we are really proud for this award. ” stated Katerina Dimitrakopoulou, Managing director of SCL Mellon. The collaboration between SCL Mellon and ΣΥΖΩΗ - SYZOI in the context of communicating and highlighting the race and its connection with society and the business world had... --- - Published: 2023-04-20 - Modified: 2023-04-20 - URL: https://socialmellon.com/womens-entrepreneurship-in-the-digital-environment-opportunities-and-challenges/ - Categories: Public Speaking We recently sponsored the 3rd Women in Digital conference - an event dedicated to the role of women in the fields of digital communication, marketing, and technology. As a women-led company, we aim to support such events, inspiring women everywhere to fight for equal opportunities for professional advancement and equal pay. The conference, which took place on March 7, 2023 at Divani Caravel Hotel allowed women the chance to share their experiences, knowledge, and advice with others in their field - empowering them to take their careers to new heights. In her presentation, our Managing Director, Katerina Dimitrakopoulou, focused on women's entrepreneurship in the digital environment, discussing ways to raise awareness about discrimination, take action to drive gender parity, and celebrate women's achievements. She also highlighted recent research that demonstrates the increase in female entrepreneurship in recent years. She emphasized the importance of businesses taking action to ensure inclusion and equal representation for employees. This isn’t just the right thing to do - it’s also vital for the success of businesses in general. Furthermore, Katerina also examined the term "digital transformation" and how the digital age has provided organizational possibilities, shaping democracy, bringing more transparency, and increasing opportunities for networking. Finally, she shared our vision as an agency, looking to eliminate gender inequality in the workplace. It's time for everyone to work towards a future where gender parity is the norm, not the exception. We are proud to have been a part of such an inspiring event and to have... --- - Published: 2023-04-20 - Modified: 2023-04-20 - URL: https://socialmellon.com/womens-entrepreneurship-and-digital-transformation-challenges-and-opportunities/ - Categories: Public Speaking At SCL Mellon, equality is one of the basic values of our identity. It was a great pleasure for us to attend the ELSA Athens conference, which took place on March 4, 2023, at Auditorium Theo Angelopoulos at French Institute of Athens, entitled “Women and Democracy,”. The goal of the conference was to emphasize the challenges that women face but also the steps that still need to be taken to ensure full equality. Our Managing Director, Katerina Dimitrakopoulou, had the honor to address a new generation of lawyers. Her aim was to highlight the importance of women's entrepreneurship and digital transformation, and opportunities ahead. In her presentation, Katerina discussed the challenges women face every day in terms of professional encouragement, equal treatment and salary, and social stereotypes in the media. She also highlighted the growth rates of women in business, as well as in senior management positions. She shared that nowadays 55. 4% of lawyers, 66. 4% of judges and 83. 9% of other professionals are women. These statistics are evidence of the progress that has been made in terms of gender equality in the legal profession. Moreoverin the future, businesses will have an even greater need for legal advisors who understand the technology and challenges of the modern world. In addition to discussing the challenges women face, Katerina also highlighted the opportunities available to women in the legal profession. She emphasized that women have unique skills, such as empathy and the ability to multitask, which make them excellent lawyers.... --- - Published: 2023-01-11 - Modified: 2023-01-11 - URL: https://socialmellon.com/social-media-is-it-now-an-in-house-job/ - Categories: Public Speaking Digi Hotel, Greece’s leading digital event for the hospitality sector, took place at the Xenia ‘22 exhibition, 26-28 November 2022. SCL Melon participated for the 4th consecutive year in the event, at the “Social media in Hospitality” session, as a digital marketing expert. Katerina Dimitrakopoulou, SCL Mellon’s Managing Director, analyzed trends, statistics, and the changes brought by social media in Hospitality. The topic of our presentation was whether Social Media Management is an in-house job or not and therefore we shared our experience and best practices. An in-house social media manager can deal with everyday needs, provide customer service and create real-time content, which are all very significant, On the other hand, an agency can come up with a successful social media strategy for every platform, handle social media crises or negative reviews, solve technical problems and offer consulting. A successful combination ultimately identifies opportunities, increases sales, and creates space for some fresh ideas. Looking for an expert to help you with your digital strategy? Contact us! --- - Published: 2022-10-20 - Modified: 2022-10-20 - URL: https://socialmellon.com/corporate-communication-in-the-digital-age-51-challenges-for-businesses/ - Categories: Blog Effective corporate communication is essential for any organization, as it helps establish a corporate reputation and establishes the organization's narrative as an appealing employer. Furthermore, it fosters a sense of shared purpose and teamwork among those working in it. Even though this is well-known in theory, research shows that: 60% of companies worldwide still lack a long-term corporate communication strategy, 44% of employees worldwide still lack a clear picture of where their company is headed, while 50% conduct their own online research to determine how well their company is doing. For many SMBs, annual communications activity consisted of a few press mentions, 1-2 press releases per year, a few participations in trade fairs, and perhaps a greeting card at Christmas. However, the rise of social media and advances in digital technology have altered business communication requirements. These changes affect external communication with consumers, partners, media, and other stakeholders - and internal communication between management and personnel. In light of the above, the five most typical challenges that firms face in corporate communication are: 1. Introversion and Inconsistent Communication Companies that don't communicate leave opportunities for others to do so. Gone are the days when it was all-important to communicate with the appropriate audience, at the right time and with the right message. We live in a time where having the appropriate answer for the asking public at all times is critical. Companies must recognize that even if they are in historically introverted industries - i. e. shipping, construction, manufacturing, and... --- - Published: 2022-09-16 - Modified: 2022-09-16 - URL: https://socialmellon.com/katerina-dimitrakopoulou-radio-interview-on-athens-calling-proto-programma-ert/ - Categories: Public Speaking Our managing director Katerina Dimitrakopoulou was the guest at Athens Calling - Proto Programma 91. 6 & 105. 8 - a radio show presented by journalist Periklis Vasilopoulos. The interview took place at ERT’s studios, on Sunday the 11th of September, 2022. The discussion focused on the value of Digital Consulting for businesses and the daily challenges of using the internet and the various social media platforms. Katerina highlighted that social media platforms play a major role in digital empowerment and that users can gain significant benefits from using them. Main talking points: Users have easy access to a wealth of information and may acquire new opportunities on a business or personal level. Social media users also have the opportunity to showcase their digital profile and connect with other people by sharing knowledge and experiences on various platforms. Existing risks on the internet? Of course! But as Katerina also said, education is the most crucial for users to understand that they need to regulate the sources and the information they receive. Digital hazards: what do businesses have to do? They have to cooperate with experienced digital consultants to take charge of their guidance and development. Digital consultants can make one firm successful and they can show off transparency and honesty towards their audience. An effective activity that also helps the success of a business, is influencer marketing. The business chooses well-known people, with a significant number of followers to highlight their products and services. This strategy has been proven particularly... --- - Published: 2022-07-25 - Modified: 2022-07-25 - URL: https://socialmellon.com/digital-fundraising-for-ngos-in-2022-training-series/ - Categories: Blog We’re pleased to announce the continuation of our successful partnership with Social Dynamo - a joint initiative of the Bodossaki Foundation - a project we are very happy to be a part of! On June 23, 28 and 29, 2022, our Managing Director, Katerina Dimitrakopoulou, delivered digital fundraising training for non-profit organizations. These training sessions were conducted in Thessaloniki (June 23) and online (June 28 and 29), with over 70 participants. The aim of the training was for the participants to be able to build a complete campaign for digital fundraising sourcing. An online search for fundraising sources is one of the most important ways organizations can start with their fundraising efforts. During the training sessions Katerina highlighted the most effective strategies on how to do this, and how organizations can build and execute successful campaigns. Among others, she described what digital fundraising is and why it is essential for every NGO, what crowdfunding is, and who it is relevant for. She also provided modern examples of NGO funding and presented various case studies. Furthermore, she gave examples of donation platforms (Give & Fund, JumpStartGreece), to help participants better understand the concept of digital fundraising. In addition to the above, she detailed the most effective strategies for digital fundraising and crowdfunding, including how to craft the right message, how to create a landing page on their website, how to set up an online campaign, and the channels they can use - i. e. websites, newsletters, social media platforms, SMS. Finally,... --- - Published: 2022-06-15 - Modified: 2022-07-08 - URL: https://socialmellon.com/the-importance-of-digital-consultancies-in-a-post-covid-world/ - Categories: Blog During the COVID19 pandemic, a growing number of businesses around the globe have started relying more and more on the internet to market and sell their products or services. This led to a huge increase in the demand for digital services which, in turn, has brought an increase in the number of specialist freelancers, digital agencies of various sizes, and job openings for competent in-house executives. All these businesses are constantly seeking effective strategies to maintain a healthy digital presence and make great returns on their investments in the digital space. This is easier said than done, especially if businesses lack experience or a “digital” culture or mindset. This is where digital consultancies can really help. Why Hire a Digital Consultancy? While there certainly isn’t a shortage in freelancers or agencies, it’s become increasingly difficult for businesses to find the right professionals or agencies to work with. This is partly due to the fact that they often can’t accurately diagnose and analyze the gaps they have - or identify the partners or steps that will help them succeed in the digital world. A frequent example we come across often, is a business believing it needs one thing, when it actually needs something else. For example, a business owner might think his / her business needs to get on social media, when, in fact, it would benefit from a new website. Digital consultants are executives specialized in helping businesses of different sizes evaluate current efforts and align future activities with business... --- - Published: 2022-05-26 - Modified: 2022-07-08 - URL: https://socialmellon.com/social-mellon-showcases-its-e-marketer-platform-at-ecdm-expo-2022/ - Categories: Public Speaking Ecommerce & Digital Marketing Expo 2022 - the biggest digital marketing event in Southeastern Europe took place on May 14 and 15 in Athens. Our managing director Katerina Dimtrakopoulou was there to talk about our AI-powered platform, e-MARKETER. She took part in Sunday’s sessions of the Meet Magento Greece & SEE parallel event, on May 15, with a presentation titled “How to Boost your Magento Sales with e-MARKETER. ” Her presentation focused on how e-MARKETER uses AI, machine learning, and marketing automations to help Magento shop owners target their audiences, automate cross-channel campaigns, and increase engagement, sales, and revenue. e-MARKETER is a comprehensive marketing automation platform based on AI technology that improves website KPIs and increases sales with personalized and tailored experiences to visitors. It does so, by collecting and using first-party data from websites, email systems, and apps. Among other things, Katerina presented one of our most successful case studies, involving a high-traffic Greek e-commerce website belonging to a well-known retailer. Within 3 months of using e-MARKETER, our client was able to achieve a conversion rate increase of up to 9. 82 percentage points. https://www. youtube. com/watch? v=ALc2LLzyP1I If you are interested in hearing more about how e-MARKETER can help you achieve incredible results on your e-Commerce website, contact us today! You can see the presentation below: How to boost your Magento sales with e-MARKETER --- - Published: 2021-12-17 - Modified: 2022-01-26 - URL: https://socialmellon.com/bloggers-influencers-checklist-for-their-evaluation/ - Categories: Public Speaking - Tags: public speaking Digi Hotel, Greece’s leading digital event in the hospitality industry, took place at the Xenia ‘21 exhibition, from November 27 November 29, 2021. As part of the event, SCL Mellon had the honor to present at the “Exposure, Promotion, New Services” session, with other top executives and digital marketing experts. During her presentation titled “Bloggers & Influencers: Checklist for their evaluation” SCL Mellon founder Katerina Dimitrakopoulou highlighted the significant influence that businesses gain through influencer marketing, and explained current best practices and solutions. Addressing the audience of over 100 hoteliers, owners, and other hotel executives from around Greece, Katerina’s goal was to help them understand the importance of using influencers to promote their hotel facilities in the best possible way, in order to enhance a hotel's reputation, and generate value. Among other things, she focused on the importance of influencer marketing as a modern digital marketing strategy, the most important influencer categories, and their advantages for the hotel industry. Additionally, she explained which is the right way to find suitable influencers for hotels and other hospitality businesses. Finally, she summed up her arguments with real-life case studies. It was a pleasure for SCL Mellon to participate in the event. As always, our company's goal is to highlight the benefits of digital marketing and help companies stand out through digital strategies. --- - Published: 2021-11-10 - Modified: 2022-01-26 - URL: https://socialmellon.com/branding-your-business-online-by-social-mellon-at-regeneration/ - Categories: Public Speaking - Tags: public speaking With the support of the U. S. Embassy in Athens and AB Vassilopoulos, ReGeneration presented the ReGeneration FEMpowerment Initiative, a dynamic initiative designed to effectively promote women’s entrepreneurship and personal and professional empowerment of young professionals. Social Mellon’s managing partner, Katerina Dimitrakopoulou is honored to participate in this program which took place on Thursday 4/11 with a training entitled: “Branding your business online. ” The aim of the workshop was to provide participants insights and tools on how to build or improve a brand’s image through online content creation. The presentation focused on the effectiveness of online branding, the customer journey, and key online branding factors. It also focused on how to choose the right channels, how to create effective content and concluded with tips and best practices on how to gain loyal customers. Katerina Dimitrakopoulou stated: “The ultimate goal is to encourage young women to become creative entrepreneurs and highlight the importance of improving their knowledge on online branding. As a mentor for Women on Top, it is always my pleasure to participate in such great initiatives. ” Accordingly, Social Mellon with this presentation would like to enrich women’s knowledge by giving them the necessary tools and skills to meet the challenges of the modern business environment. The Regeneration program builds upon two thematic pillars: The Academy: a course in soft skills, as well as workshops and mentoring, designed by LinkedIn Learning, under the guidance and supervision of Women On Top. The Master class Series: is a distinguished roster of... --- - Published: 2021-10-11 - Modified: 2022-01-27 - URL: https://socialmellon.com/webinar-series-for-nonprofits-2021/ - Categories: Blog - Tags: digital marketing training, Social Dynamo, social media Social Mellon’s ongoing collaboration with Social Dynamo -a joint initiative of the Bodossaki Foundation - is a project we love! Our managing Partner, Katerina Dimitrakopoulou was the instructor at a series of webinars for nonprofits about social media and digital fundraising. The training was especially tailored for Greek nonprofit organizations. Social media provides a great opportunity for nonprofits to present their work to the outside world and communicate with their supporters, their stakeholders and the media interested in their work. Understanding the use of this social and interactive side helps nonprofits to engage with their audience and discover new ways to expand gaining at the same time a digital presence. In 2021 Social Mellon presented a series of five webinars for nonprofits addressing two audiences: Members of organizations which are members of The Active Citizens Fund Civil society organizations, communication managers, social media managers and members who want to better understand the value and potential of social media Social Mellon Digital Marketing for NGOs 2021 webinars for nonprofits calendar Content Creation for Social Media May, 19th: Social Media for NGOs: content creation May, 26th: Social Media για ΜΚΟ: δημιουργία περιεχομένου – For members of ACF Social Media platforms offer a wide range of possibilities for nonprofit organizations from delivering their message and mission to developing their audience. COVID-19 revealed the importance of the digital presence especially through Social Media. At the webinar entitled “Social Media for NGOs: Content Creation” we presented best practices, effective ways and Free content creation tools... --- - Published: 2021-03-17 - Modified: 2022-04-28 - URL: https://socialmellon.com/e-marketer-the-one-marketing-tool-to-rule-them-all/ - Categories: Blog, Public Speaking - Tags: Artificial Intelligence, e-commerce, e-Marketer, marketing, website Are you looking for innovative ways to increase online sales on your eshop? Looking to serve your customers the same way you do as in your physical store? Then, e-Marketer is the personalization marketing tool you are searching for. On February 26th, 2021, Social Mellon participated in the 2nd GR. EC. A Friday’s Workshop to present e-Marketer to the members of GR. EC. A. Katerina Dimitrakopoulou and George Karystianos, explained how eshop owners can use technology to offer personalized content and boost their conversion rate. The members of GR. EC. A who attended the workshop -mainly eshop owners and professionals in e-commerce- had the opportunity to learn how they can benefit through e-Marketer’s tools and engines. e-Marketer: a comprehensive personalization platform e-Marketer features a complete toolkit that optimizes an eshop to boost online sales. It incorporates AI technology and machine learning to help you provide the best-personalized experiences to your customers. Moreover, e-Marketer links the data from all digital touchpoints and ultimately increases the: number of returning visitors traffic on the eshop average order value conversion rate e-Marketer: engines and strengths How can this innovative personalization marketing tool revolutionize your customers’ journey? Social Mellon’s presentation for e-Marketer at GR. EC. A’s webinar covered the function of its four main engines: Smart Recommendation: 47 different algorithms work to provide each of your customers with the best-personalized suggestions for your products. Personalization: tailored content and messages through A/B testing and dynamic landing pages. Cross-channel Optimization: links your eshop with Google Analytics and... --- - Published: 2021-03-17 - Modified: 2022-07-08 - URL: https://socialmellon.com/social-mellon-for-the-international-womens-day-2021/ - Categories: Blog - Tags: International Women's Day, social mellon On the 8th of March, 2021, Social Mellon celebrated the International Women’s Day by participating at the online event “Woman means... ” organized by the Athens Chamber of Tradesmen and the Women’s Entrepreneurship Association. Renowned women from the fields of politics, business, science, culture and technology shared their thoughts and message about the women’s role and position in today’s society. Katerina Dimitrakopoulou, Managing Partner of Social Mellon, highlighted the significance women’s achievements in gender equality. She also emphasized on the inequalities that still exist in the workplace, identifying three values that we should take into consideration in order to narrow the gap: the value of taking difficult decisions, the value of standing for your beliefs and role and the value of education. Values that women should remember personally: Decision making Most women constantly face difficult decisions, such as: Should I pursue my career or focus on raising my children? Is it better to work part time or full time? Remain an employee or start my own business? Go after a challenging promotion or sit tight? Women have been trained from an early age to choose the safest solution based on the opinion of others and stereotypes. In fact, difficult decisions are a valuable guide for every woman to discover her true destination. Values that women should remember professionally: aim higher Women need to ask for more and learn to negotiate better. In order to pursue equal payments and agree on better terms and work conditions, women should not be afraid... --- - Published: 2021-03-02 - Modified: 2022-01-27 - URL: https://socialmellon.com/social-mellon-at-the-webinar-media-in-addiction-prevention/ - Categories: Blog - Tags: digital marketing training, NGOs, social media The training program “The Science of Prevention: from theory and documentation to practice” of the European Prevention Curriculum (EMCDDA), organized by the University Mental Health Research Institute (UMHRI/EPIPSI) was completed with a webinar entitled “Media in addiction prevention”. Social Mellon participated in the online event at the 19th of February 2021. Katerina Dimitrakopoulou presented a speech about “Best practices on Social Media for preventing substance use and addictive behaviors”. The speech highlighted the potentially positive role that social media platforms may play nowadays in the prevention of addictive behaviors. Social Mellon: Social Media in addiction prevention Which social media platforms do teenagers use most often? How can successful digital campaigns against substance use be effectively employed on social media platforms? Social Mellon’s presentation for the Role of Social Media in Preventing Addictions covered the below topics: Social Media in Greece (statistics): Which social media platforms are more popular? How many are the social media users within each age group? Which are the top websites in Greece? Audience: how to identify the target audience online Effective communication: how to build an effective message strategy for a prevention digital campaign Teenagers’ audience: what is their online behavior? Covid-19 pandemic: what changes has brought in? Social Media Best Practices How is a prevention digital campaign assessed? Read the complete PDF about the Role of Social Media in preventing addictions. Social Mellon for NGOs and Nonprofit organizations Social Mellon is devoted to the ongoing support of Mental Health Institutes and nonprofit organizations. They contribute... --- - Published: 2021-02-15 - Modified: 2022-01-27 - URL: https://socialmellon.com/digital-fundraising-for-nonprofits-by-social-mellon-for-ellok/ - Categories: Blog - Tags: digital fundraising for non profits, NGOs, public speaking This year’s World Day against Cancer was marked by a special event organized by ELLOK (Hellenic Cancer Federation). The Hellenic Cancer Federation (ELLOK) successfully held its 5th Annual Conference entitled: "Conquering Cancer". The 3 days web conference was held from the 4th until the 6th of February 2021 and featured stakeholders from various cancer related associations, the government and the academia. Social Mellon had the honor to participate at the 5th Annual Conference on the 6th February 2021 with a presentation entitled “Digital fundraising during the pandemic”. Our founder Katerina Dimitrakopoulou was among the prestigious speakers of the conference highlighting the importance of digital fundraising for nonprofit organizations. New facts and opportunities in digital fundraising campaigns due to the pandemic were also included. Digital Fundraising during a pandemic Which are the best practices in digital fundraising? How can nonprofits come up with out of the box ideas in order to launch successful digital fundraising campaigns? Social Mellon’s presentation for Digital Fundraising during a pandemic covered the below topics: Audience: How NGOs may find their target audience online Website: main communication channel for NGOs Donation page: how to create the perfect landing page Mobile for digital fundraising: how the increase of mobile use is reflecting on effective digital campaigns Email marketing for NGOs: tips and best practices Digital fundraising platforms in Greece: Give&Fund and Jumpstart Greece Digital Fundraising events: out of the box ideas How the pandemic of Covid-19 affects and changes the way nonprofits can organize virtual concerts, events or... --- - Published: 2021-02-11 - Modified: 2022-01-27 - URL: https://socialmellon.com/clubhouse-5-1-secrets-about-the-hottest-social-media-audio-only-app/ - Categories: Blog - Tags: digital, marketing, social media To some of us, Clubhouse came directly as an invitation to our iPhone. Others realized that something was going on when they suddenly started coming across a plethora of stories, tweets and posts with the hashtag #clubhouse, posted by friends who were looking for a way to join the only 24/7 open club in the world at the moment. Paul Davison and Rohan Seth’s project received $12 million in funding and has already excited those who were waiting for the next big thing on social media. Currently, the app is only available to iOS users, making the endless debate even more intense. It is expected, though, to be soon available on Android. So, what exactly is Clubhouse, how does it work and why is it the ultimate social media hype right now? Let’s start with the basic terminology of Clubhouse: Rooms: are the virtual rooms in which the user can enter and listen or participate in conversations that are of interest with just a double-tap. Stage: inside of each Clubhouse room there are the speakers at the top, who have a microphone and the audience is at the bottom. If someone in the audience presses the “raise hand” icon, he can ask for the floor and then one of the speakers can bring him on stage to speak. Events: are the scheduled virtual discussions and appear in each user’s calendar, depending on the interests he has chosen in his settings. Clubs: to build your own club, you must first organize... --- - Published: 2020-12-14 - Modified: 2022-01-27 - URL: https://socialmellon.com/social-mellon-proudly-supports-the-campaign-kinisizois-for-syzois-children/ - Categories: Blog - Tags: fundraising, NGOs This Christmas Social Mellon proudly supports the digital fundraising campaign and mission of the non-profit charitable association “SYZOI”. It gives us strength and power to become part of the mission #KINISIZOIS in which SYZOI aims at gathering 23. 000€ in order to purchase a special van for the transportation of visually impaired persons with additional disabilities in daily basis to the special Care Centre and offer them education and the care they need. “SYZOI” is a non-profit charitable Association in Thessaloniki operating since April 2007. It consists of parents and friends of visually impaired children (partial or total vision loss) with additional disabilities (mental disabilities, autism, neurological disorders, motor and sensory problems, etc. ) and offers quality living, development and education to our children. The name of the association (SYZOI) means “co-living” and expresses the belief that visually impaired children with additional disabilities should live together with all the others in an inclusive society. Social Mellon supports the campaign Life Movement for SYZOI’s children by producing a Social Media video and promoting it in Social Media and inviting all our partners to make their donation. Social Mellon proudly supports the mission of nonprofit organizations through its expertize in digital fundraising. The Christmas spirit for us is using our expertise for a good cause. Let’s do this all together! --- - Published: 2020-11-06 - Modified: 2022-01-27 - URL: https://socialmellon.com/digital-fundraising-for-ngo-best-practices/ - Categories: Blog - Tags: digital marketing training, fundraising, NGOs, Social Dynamo On October the 26th and 27th, 2020 Social Mellon had the pleasure to deliver a webinar for Digital Fundraising entitled “Digital Fundraising for NGOs: Best Practices in 6 hours”. The training was organized by Social Dynamo -a joint initiative of the Bodossaki Foundation and the City of Athens- and was held online. As fundraising is vital for the existence of nonprofit organizations to fulfil their mission, we presented a variety of digital opportunities, tools and best practices so that they deliver successful digital fundraising campaigns. More than 45 members of Civil Society organizations in Greece attended the two days training participating actively with interesting questions and creative ideas. The webinar addressed mainly employees and members of Greek NGOs who deal with fundraising and communication matters. The participants had the opportunity to get a better understanding of digital and mobile opportunities in digital fundraising, learn how to develop a successful digital strategy using effectively diverse digital channels and increase their audience. Moreover, the participants had the opportunity to get useful feedback and insights by the instructor, Katerina Dimitrakopoulou, managing director of Social Mellon during the workshop that took place on the second day of the training. Main topics of Social Mellon’s Digital Fundraising e-training DAY 1 Digital Fundraising: What is it and why we need it Main Digital Fundraising channels: website, e-mail marketing, social media, sms Best practices for websites regarding Digital Fundraising Building a Digital Fundraising strategy in 5 steps DAY 2 Best practices and out of the box creative... --- - Published: 2020-10-20 - Modified: 2022-01-27 - URL: https://socialmellon.com/interview-to-think-big-artificial-intelligence-and-digital-marketing/ - Categories: Blog - Tags: Artificial Intelligence, Digital Marketing On the 18th of October we had the pleasure to talk about Artificial Intelligence in digital marketing and eMarketer platform opportunities for modern business to Maria Akrivou and Think Big. Katerina Dimitrakopoulou, managing director of Social Mellon gave answers and tips on questions such as: How AI and machine learning change the scene in digital marketing? How the personalized content can change the user experience? What is the future of e-commerce and why businesses must invest in the digital trainings for their employees? She highlighted the importance of having a solid Digital Marketing strategy and the importance of digital marketing experts for AI. Speaking about Artificial Intelligence and machine learning, the interview also highlighted the features of e-marketer. io, our comprehensive platform that boosts sales in e-commerce and engagement for publishers. Watch the full interview about Artificial Intelligence anf Digital Marketing at Think Big YouTube channel The interview was hosted also on NEWIDEAS and FORTUNE GREECE It was our pleasure to share trends and new tech ideas in digital marketing and we would like to thank Think Big for giving us this opportunity. --- - Published: 2020-10-08 - Modified: 2022-01-27 - URL: https://socialmellon.com/e-marketer-io-martech-today/ - Categories: Blog - Tags: Artificial Intelligence, e-Marketer, marketing E-Marketer platform was among the main sponsors of the 9th e-Business & Social Media Conference that took place on 23-25 September and was organized by e-businessworld. Katerina Dimitrakopoulou, managing director of Social Mellon, presented the features of e-MARKETER at a speech entitled: e-Marketer. io: Martech today with tools from the future. e-Marketer. io: Martech today with tools from the future “The result of the pandemic changed completely the way we think. Technologies that were perceived as sophisticated entered dynamically the decision making process, while new words such as Artificial Intelligence (AI), machine learning and algorithms came up during meetings and web conferences. While the global e-commerce sales are expected to reach $4. 8 billion by 2021, specialists claim that 80% of all customer interactions will be driven by AI technology. The new trend is called AI and Machine learning. AI technology improves substantially the User Experience and increases brand awareness especially in e-commerce it raises marketing standards even higher. It becomes so real nowadays what Stephen Hawking, said, that “the success of Artificial Intelligence will be the biggest and probably the last one in human history, if people don’t learn to avoid risks”. The risk in the medical or financial sector is obvious, but what about e-commerce? Can something go wrong in e-commerce? “Dear Amazon, I bought a toilet seat because I needed one. Necessity, no desire. I do not collect them. I am not a toilet seat addict. No matter how temptingly you e-mail me, I am not going... --- - Published: 2020-10-05 - Modified: 2022-01-27 - URL: https://socialmellon.com/webinar-social-media-for-ngos/ - Categories: Blog - Tags: NGOs, public speaking, Social Dynamo, social media Social Mellon delivered on September the 24th and 26th, 2020 a webinar for Social Media entitled “Social Media for NGO: from theory to practice in 6 hours”. The training was organized by Social Dynamo -a joint initiative of the Bodossaki Foundation and the City of Athens- and was held online. The training seminar aimed at strengthening the skills and knowledge of the participants in order to use Social Media effectively and successfully for their organization’s mission and needs. More than 45 members of Civil Society organizations in Greece attended the six hours training. Members who deal with communication in their organization gained a fundamental knowledge on how to transform their organization’s identity and activities into successful Social Media posts. Also, they learned the differences among the diverse Social Media platforms. Moreover, they had the opportunity to practice and create hand on their own post and videos. Social Mellon’s Social Media e-training covered the topics below: Day 1 Creating successful Social Media Posts in Facebook, Instagram, LinkedIn, Twitter and best practices (types of posts, best posting hours and target audience) Copywriting for Social Media: How do we write engaging copies and theories Designing tools for posts, images, videos, stories (Canva, Lumen5) Practice: Create 1 Facebook Post, 1 Instagram post and short videο Day 2 Metrics and analytics in Social Media Crisis management in social media (managing negative comments and messages) Presentation of the participants’ deliverables, discussion and evaluation Social Mellon is collaborating since 2018 with Social Dynamo, offering Civil Society tailored... --- - Published: 2020-10-02 - Modified: 2022-01-27 - URL: https://socialmellon.com/interview-%ce%b1%ce%b9-is-the-present-and-the-past-in-digital-marketing/ - Categories: Blog - Tags: branding, business, digital Interview at Fortune Greece: ΑΙ is the present and the past in digital marketing Our managing director Katerina Dimitrakopoulou was featured in Fortune Greece for an interview with Maria Akrivou. The interview focused on e-commerce, the role of Artificial Intelligence and e-Marketer. io our new comprehensive platform. Read below few main points of the interview. The turnover of e-commerce in 2020 in Greece is expected over 6 billion euros, which is an impressive number for Greece. According to a research by GRECA (Hellenic E-Commerce Association) e-commerce increased by 170% on a weekly basis in April 2020. In addition, almost half of internet users now shop online as well: IELKA (Institute for Retail Consumer Research) and the Electronic Commerce Laboratory (ELTRUN) of the Athens University of Economics presented data that proved that at least 21% of the population shopped online in 2019 whereas this percentage was 44% in April 2020. Compared to the rest of Europe we certainly still have a long way to go, especially comparing to maturing markets like the UK, but our progress is steady. Beyond any doubt the percentages of online sales will continue to increase in the following years -compared to offline- this will happen not only due to COVID. The more smartphone sales increase and modern technologies offer new opportunities ecommerce will grow. Bill Gates said: "If your business is not on the internet, then your business will be out of business. " The digital presence of a business is now just as important as... --- - Published: 2020-07-31 - Modified: 2022-01-26 - URL: https://socialmellon.com/social-mellon-for-health-institutions-make-your-social-media-presence-remarkable/ - Categories: Blog - Tags: digital marketing training, public speaking, social media Social Mellon was invited by Sympraxis to participate at a webinar which was held on the 27th of May, addressing institutions in the field of health. Sympraxis team, supported by Novartis aimed to provide an online training on how organizations could effectively use technology and communication within a constantly changing world. Katerina Dimitrakopoulou, Managing Partner of Social Mellon presented the part of the webinar which included social media best practices and was entitled: “Social media: make your presence remarkable”. Social Mellon expertise in digital marketing for NGOs provided a comprehensive input, featuring best practices, case studies and useful tips upon the effective use of Social Media. Participants from the field of health had the opportunity to learn how technology and digital communication work for advocating their organizations. The presentation also included tips and stats on ways in which participants could effectively share their message so as to have a strong impact to the audience. The presentation ended with the quotation of Dave Willis: “Don’t use social media to impress people, use it to impact people”. The audience which was comprised by health institutions, NGO communities and their family members, participated with great enthusiasm and interesting questions were raised live and answered. We are happy to be entrusted by Sympraxis for one more time to offer our expertise in digital and social media communication and are looking forward to the next webinar! --- - Published: 2020-07-03 - Modified: 2022-01-27 - URL: https://socialmellon.com/social-mellon-proud-supporter-of-ellok-hellenic-cancer-federation/ - Categories: Blog - Tags: digital marketing training, fundraising, public speaking Social Mellon proudly supported Hellenic Cancer Federation (ELLOK) by offering a webinar on Digital fundraising and e-mail marketing on the 23rd of June 2020. The training webinar aimed at strengthening the knowledge and skills of the federation’s members in digital fundraising, digital communications and email marketing. Hellenic Cancer Federation invests in its members’ training and skills development and encourages education while meeting the federation’s vision for a complete care for patients with cancer and survivors. Through this digital training participants gained knowledge on how to adapt effectively in their demanding role as citizens and members of their Associations throughout Greece. Participants also had the opportunity to get a better understanding of the advantages of new technologies, learn how to manage information received through their digital assets, develop their communication skills and organize their own collaborative activities. Social Mellon had the honor and pleasure to participate at the 4th part of this series of webinars, as part of its CSR activities covering the subject of Digital Fundraising. The content of the Digital Fundraising webinar at a glance: Website: Best practices in designing an effective for fundraising website in 2020 with low cost and a perfect fundraising landing page. E-mail marketing: Effective techniques on creating successful newsletters and communicating our message with our audience and donors Audience development and building: identify the right audience and segment it effectively Best practices and advisory on platforms and opportunities in digital fundraising Participants raised interesting questions to Katerina Dimitrakopoulou, managing director of Social Mellon and... --- - Published: 2020-05-27 - Modified: 2022-01-27 - URL: https://socialmellon.com/business-elements-corporate-website-lean-in-to-excellence/ - Categories: Blog - Tags: branding, website Social Mellon in collaboration with I-decima, a development and software solutions company, designed and developed the corporate website of Business Elements. Business Elements specializes in improving business productivity and provides businesses in various industries reorganization services. As a result, companies take advantage of modern methodologies like lean and six sigma and strengthen their competitiveness. Social Mellon collaborated with Business Elements in order to identify how the philosophy, company experience and services were to be efficiently communicated. We optimized the content and designed the website according to the latest trends and ensure its performance with onsite SEO services. In Social Mellon we offer a variety of services; from brand identity design and website development to content creation and efficient onsite and offsite SEO services. Interested in how to improve your company’s productivity? Learn more: In Business Elements corporate website, you can navigate to: Business consulting services such as Business reengineering, ERP project management, software improvement and ISO services Lean services which aim to minimize losses and increase productivity using techniques such as Kaizen, Six Sigma and SMED Lean Factory product and features Business Elements projects and news Looking for a boutique digital agency to design and develop your B2B corporate website? Get in touch! --- - Published: 2020-01-23 - Modified: 2022-01-27 - URL: https://socialmellon.com/palso-social-mellon-launch-palsogoesgreen-a-new-awareness-campaign/ - Categories: Blog - Tags: awareness campaign, branding, content marketing, palso, social media, social mellon The new awareness campaign of Palso for 2020 aims at raising consciousness on how we can actively contribute to the protection of the environment and improve our life quality. For the #PalsoGoesGreen awareness campaign Social Mellon took a multichannel approach featuring both online and offline marketing activations. We communicate our main message via numerous touchpoints including the website, social media and the Palso Language Centers all over Greece. During the next 6 months we will focus on providing accurate information about climate changes, encourage recycling and promote environmental volunteering activities among the students and the students of all 40 Palso Associations, via blog posts, social media content, videos, seminars and interactive activities. Moreover, a series of webinars by WWF Hellas is organized for the members of the Federation as part of the internal campaign. Social Mellon and Palso The PALSO Federation is the most prestigious appellate body which includes 40 member Associations of Language School Owners in Greece. Palso has been successfully conducting foreign language exams (LAAS, NOCN and Language Cert exams. ) since its inception, while actively supporting the interests of the owners of its Foreign Language Schools. Sharing the same vision with Palso in raising awareness upon social issues provides us with a unique opportunity to be part of this great project. Social Mellon’s three years collaboration with Palso certifies our expertise in Digital Marketing for the education field and we are looking forward to many more. After all, “Together, we can do more”. --- - Published: 2020-01-16 - Modified: 2022-01-27 - URL: https://socialmellon.com/introducing-e-marketer-the-digital-arrow-in-your-marketing-quiver/ - Categories: Blog - Tags: branding, business, e-commerce, marketing solutions, social mellon Imagine shopping in a store where your personal preferences are remembered and you feel special and appreciated. Or reading your favorite magazine where the front page is surprisingly issuing all subjects you are mostly interested to! E-Marketer has the tools to do it for your business. Wholly owned by iDecima, a startup based in Athens, Greece, e-Marketer revolutionizes your costumer’s journey and boosts conversions to the top. Social Mellon is offering a variety of services from designing the brand identity to producing the website content and social media strategy for e-Marketer, as a strategic partner to iDecima and we are extremely happy for our new project. e-Marketer is a complete personalization platform which provides every tool you need to get higher results from your website or eCommerce store and increase your sales. It follows customer experience across website, emails, and mobile apps using state-of-the-art personalization technology. e-MARKETER at a glance: Personalization Engine: e-Marketer offers a diverse set of tools and sophisticated widgets in order to personalize the content of the customer’s journey, from landing page to email drip. Recommendation engine: You can improve readership and increase sales by generating highly personal recommendations using predictions gleaned from your website’s data. Optimization engine: With A/B testing and more you can optimize your conversions, tailor and serve the best content and experience by testing every touch-point of the customer’s journey in your website. Targeting engine: Through an extended library of user attributes based on a variety of real-time and past consumer behaviors, you... --- - Published: 2019-12-13 - Modified: 2022-01-26 - URL: https://socialmellon.com/e-mail-marketing-training-for-ngos-by-social-mellon-at-social-dynamo/ - Categories: Blog - Tags: digital marketing training, NGOs, public speaking, Social Dynamo, social mellon On December the 12th, 2019 Social Mellon delivered a training for e-mail marketing entitled "Email marketing: Best practices for NGOs". The training was organized by Social Dynamo at the co-working space at Serafeio, municipality of the city of Athens. The training seminar aimed at strengthening the skills of the participants in order to deliver successful e-mail campaigns and effective communication messages for their organizations. Social Dynamo is a joint initiative of the Bodossaki Foundation and the City of Athens. It offers training opportunities, professional support, networking and co-working space to civil society actors in Greece. More than 25 NGO members attended the three hours training. Participants who deal with communication and fundraising gained a fundamental knowledge on e-mail marketing features and possibilities, best practices and case studies for NGOs. Moreover, they were introduced to ways on how to evaluate results for effective communication strategies. Social Mellon’s email marketing training covered the topics below: Advantages of e-mail marketing Top e-mail platforms Identifying audiences Organizing the content Mailchimp: step by step newsletter creation, audience and reporting Best practices and Case Studies Fundraising through e-mail marketing It was our pleasure to collaborate for one more time with Social Dynamo following the successful trainings in Cyprus and Athens (digital fundraising workshop and Social Media for NGOs and each time covering a different digital marketing aspect, in order to make NGOs’ digital communication more effective. --- - Published: 2019-12-02 - Modified: 2022-01-26 - URL: https://socialmellon.com/social-mellon-at-digi-hotel-2019-social-media-trends-and-reviews-management/ - Categories: Blog - Tags: hospitality industry, public speaking, reviews management, social media, tourism Social Mellon participated at the 3rd day of DigiHotel at Xenia trade show 2019 which took place at Metropolitan Expo on the 25th of November. Social Media Trends and Reviews Management were the two main topics of the all-day discussions and masterclasses in a room full of visitors and professionals from the hotel industry. Social Mellon’s managing partner, Katerina Dimitrakopoulou during the Panel entitled “Social Media Latest Trends” highlighted the importance of making Social Media content and paying attention on the personalization of the content, the target audience and the ‘experience’ sharing. Participants emphasized the importance of Social Media so to attract prospective customers, as well as enhance the hotel’s reputation and recognition. Katerina concluded by suggesting to the audience to invest on social media and make their people, personnel and guests, their own brand ambassadors. Social Mellon participated also at the Interactive Masterclass about “How to respond to online reviews – Crisis Management”. Journalist, Dimitris Stathopoulos coordinated the discussion, during which the audience raised questions and got high value insights. All guest speakers shared tips on how to answer correctly to online reviews and best practices. The discussion concluded highlighting the value of prompt answering to critics and the fact that a bad critic can be a great opportunity for feedback and improvement. Appropriate responds to customers may show off the hotel’s commitment to offer high quality service. It was an honor for Social Mellon to participate at the most prestigious exhibition for travel and tourism industry in Greece... --- - Published: 2019-11-12 - Modified: 2022-01-27 - URL: https://socialmellon.com/social-mellon-at-xenia-2019-for-trends-and-hotel-reviews-management/ - Categories: Blog - Tags: hospitality industry, public speaking, social media The most prestigious trade show on hospitality industry in Greece Xenia trade show takes place for yet another year in Athens on November 23-25. With more than 550 exhibitors, visitors from all over Greece and a complete programme of educative special events Xenia is considered as the ultimate event for the hospitality industry. The exhibition is contributing to the development and modernization of the Greek tourism product and brings together experts, professionals and leaders of the industry. Understanding the importance of the digital world and trends in the hospitality industry, Xenia trade show is organizing the Digi Hotel featuring seminars, masterclasses and open discussions. More than 40 experts from the fields of digital technologies and hospitality will analyze topics such as strategy, sales, sites, content, OTAs, advertising, social media for the tourism industry, distribution channels, reservations, and marketing. Digi hotel will showcase all insights, best practices and trends that hoteliers need to know, at a specially-designed area in Hall 3 at the Metropolitan Expo with a full three days programme. Social Mellon participates at Xenia 2019 After a successful participation at the Xenia Digi 2018, Social Mellon is invited for the third year to participate at the Xenia Digi Hotel on Monday, the 25th of November. Katerina Dimitrakopoulou, managing director of Social Mellon will participate as guest speaker at two different sessions: Panel discussion: Social Media Latest Trends from 11:45 to 13:30 and Interactive Master Class: How to respond to online reviews – Crisis Management from 15:30 to 17:30. Join... --- - Published: 2019-09-29 - Modified: 2022-01-26 - URL: https://socialmellon.com/social-mellon-in-e-business-social-media-world-2019/ - Categories: Blog - Tags: public speaking, storytelling The 8th e-Business & Social Media World 2019 took place in Athens, on Friday the 27th of September 2019. Social Mellon was invited among the top digital agencies for a presentation about Content and Storytelling. Our managing partner, Katerina Dimitrakopoulou presented the reasons why Storytelling is must have element of a modern communication strategy and how brands can use the beauty of storytelling to set micro goals, align their message to a cause and maximize the digital results by 10x times. Watch the the video about storytelling & content. Thank You InfoCom World and looking forward to your next Conference! DIMITRAKOPOULOU e - BUSINESS & SOCIAL MEDIA WORLD. --- - Published: 2019-06-03 - Modified: 2022-01-26 - URL: https://socialmellon.com/digital-fundraising-workshop-for-ngos-by-social-mellon-at-social-dynamo/ - Categories: Blog - Tags: branding, digital marketing training, fundraising, NGOs, Social Dynamo, social media Social Mellon successfully delivered a capacity building workshop for digital fundraising on the 29th and 30th of May, which was organized by Social Dynamo at the co-working space at Serafeio. The two days training was specially designed for NGOs and featured best practices, useful tools and consulting tips aiming to strengthen the capacities of over 40 participating NGOs. Social Dynamo, a joint initiative of the Bodossaki Foundation and the City of Athens, offers learning, professional support, networking and co-working space supporting civil society actors in Greece. Social Mellon delivered a tailored workshop for fundraisers of civil society organizations and non-formal groups of citizens, as well as for executives who deal with communication and fundraising on their administrative tasks. During the training, participants had the chance to learn how to use digital tools in order to successfully fundraise their projects and get creative ideas for their fundraising strategy planning. See below the full description of the Digital Fundraising Workshop 2019 Day1 Digital Fundraising in 2019: understanding of digital world and learn how to target the right audience Digital tools in fundraising: email, SEM, SEO, mobile, social media & platforms Website: Optimizing the donation form in the website E-mail marketing: Effective techniques on creating successful newsletters Day 2 Being accurate on the message you want to transfer, is the key in digital fundraising for the NGOs Build on relationships with possible donators and raise your income Best practices and advisory on digital fundraising Building a newsletter through mailchimp Following a series of... --- - Published: 2019-02-08 - Modified: 2022-01-26 - URL: https://socialmellon.com/social-mellon-and-excellence-training-center-provide-digital-marketing-training-in-kazakhstan/ - Categories: Blog - Tags: digital marketing training, digital seminar Digital marketing trainings have always been part of our core business. However our latest collaboration with Excellence Training Center in Kazakhstan was a real challenge! Social Mellon prepared a four days course, designed to help participants understand the basic elements of digital marketing. The training took place between 4-7 February 2019 in Astana and addressed career changers, students, business owners, entrepreneurs and aspiring digital specialists, with a passion for digital communication. At the last day of our Digital Marketing training, Vice Minister Mr. Nariman Mukushev delivered a warm speech explaining the importance of having the digitally skilled people in Kazakhstan who shall target the country’s success. The Digital Marketing Fundamentals training syllabus covered specific topics as following: Day 1: Digital Marketing Fundamentals (5 hours) The Digital Era, Growth of online, Customer journey, Digital Marketing Elements & touchpoints 2019 Trends Day 2: Websites (5 hours) Online presence, websites and key terms, website design fundamentals, e-shops layout & e-commerce fundamentals, publishers & blogs, user experience (UX) Day 3: SEO & SEM (5 hours) SEO, Onsite SEO tactics, Off-site SEO tactics, Google Search advertising fundamentals, Google display advertising fundamentals Day 4: Google Analytics & Evaluation (5 hours) How Google Analytics works, the Google Analytics layout, measuring KPIs & basic campaign tracking, multiple choice test Excellence Training Center is an organization which provides high level IT and soft skills trainings, established by passionate professionals with a long standing working experience in Kazakhstan. In order to deliver a top digital marketing course, Excellence Training Center... --- - Published: 2018-12-20 - Modified: 2022-01-26 - URL: https://socialmellon.com/cyprus-ngo-training-for-branding-and-social-media/ - Categories: Blog - Tags: branding, NGOs, Social Dynamo, social media In Social Mellon, we do love corporate trainings! Moreover, we love to cooperate with great organizations such as Bodossaki Foundation - Ίδρυμα Μποδοσάκη and Social Dynamo and improve their communication effectiveness with trainings for branding, Social Media and more. This time we flew to Nicosia, Cyprus and delivered a tailor made seminar for NGO branding and social media. The training took place in Leventis Gallery in the 29th of November 2018. More than 35 participants from 30 NGOs in Cyprus attended the 6 hours seminar. We had the chance to present best practices for NGO branding, case studies and raised ideas for real projects. Many thanks to the Bodossaki Foundation and Social Dynamo for entrusting us once more. Looking forward to the next one! --- - Published: 2018-12-05 - Modified: 2022-01-26 - URL: https://socialmellon.com/social-mellons-presence-in-digi-hotel-2018/ - Categories: Blog - Tags: digi hotel, social mellon, travel industry, xenia Xenia Digi Hotel took place in Hall 3 of the Metropolitan Expo exhibition center in the 26th of November, within the context of XENIA exhibition. The event presented the latest trends in Digital Marketing for the hospitality industry. Our managing partner, Katerina Dimitrakopoulou, was the moderator in the panel “Social Media for Hotels”. Along with Petros Giannakaris (Globe One Digital) and Dimitris Dimitriadis (Brainbox) the vivid discussion raised questions within the excited audience! Moreover Katerina presented a 45 minute speech on “How to reach your audience on Social Media”. Participating in the most prestigious exhibition for the travel and tourism industry in Greece, was an honor and we are eager for the upcoming event in 2019! ! --- - Published: 2018-11-16 - Modified: 2022-01-26 - URL: https://socialmellon.com/social-mellon-will-participate-at-xenia-digi-hotel-2018/ - Categories: Blog - Tags: digi hotel, hospitality industry, tourism Xenia is the most prestigious exhibition for the hospitality industry in Greece. With a long history and its extremely successful relaunch in 2017, Xenia is truly the ultimate exhibition event for the Greek tourism industry... . Read More » --- - Published: 2018-11-15 - Modified: 2018-11-15 - URL: https://socialmellon.com/1549/ - Categories: Blog In Social Mellon, we believe in continuous learning, that is why we love trainings so much! As we also love technology and innovation, we were thrilled to present a series of tailor made webinar for Microsoft’s partners... . Read More » --- - Published: 2018-11-12 - Modified: 2022-01-26 - URL: https://socialmellon.com/admiralbacktoschool-event-at-smart-park/ - Categories: Blog - Tags: marketing, Public Relations We designed and implemented a 360 campaign to promote the “Back to School” collection for our client, Admiral. Admiral is one of the leading clothing brands in Greece with 138 all over Greece and Cyprus... . Read More » --- - Published: 2018-11-08 - Modified: 2022-01-26 - URL: https://socialmellon.com/social-media-challenge-and-opportunity-for-palso/ - Categories: Blog, Trainings - Tags: digital marketing training, palso, social media Palso equals to education and experience! It is an organization which really cares for its members and frequently organizes events and seminars tailor – made for their needs... . Read More » --- - Published: 2018-07-31 - Modified: 2022-01-26 - URL: https://socialmellon.com/social-media-training-for-ngos-2/ - Categories: Blog Social Media and NGOs: this topic is always among our favorites! Two days, six full hours of best practices and practical tips and more than 50 passionate attendees from Greek NGOs; this is the brief summary of our tailor made, comprehensive seminar. We had the pleasure to work together with Social Dynamo, the collaborative initiative between the Bodossaki Foundation and the City of Athens Municipality SynAthina team. Social Dynamo offers learning opportunities, professional support and networking to NGOs and within this framework we presented a series of 2 topics: Social Media Marketing Fundamentals for NGOs On Monday, the 9th of July, people working in various positions within the NGOs sector, from marketing and communications to fundraising and management learned more about Content, Social Networks and Engagement tactics. The exciting topics and best practices provides us with the unique opportunity to answer questions and clarify social media myths during the event. Social Media Campaigns for NGOs On Wednesday, the 11th of July, we had the opportunity to talk more about Digital Advertising, Fundraising and the strategic steps leading to a successful social media campaign. From setting the idea all the way through an efficient implementation, we presented real cases providing in-depth analysis. We also has the chance to give feedback regarding ideas that people attending the event are currently working on. We would like to thank Social Dynamo for offering us the chance to meet great people and share inspiring ideas that can really make a difference. Are you interested in... --- - Published: 2018-07-01 - Modified: 2022-01-27 - URL: https://socialmellon.com/social-mellon-at-pagritio-2018/ - Categories: Blog - Tags: conference, palso, seminar, social media training, social mellon Pagritio 2018 is the 15th conference for foreign language which took place at Chania, Crete. The Panhellenic Federation of language school owners, Palso hosted the conference which attracted more than 200 attendees with great success. This year’s thematic was “Healthy mind in a healthy body” and it was a unique chance for professionals from all over the country to communicate, join workshops and attend important speeches... . Read More » --- - Published: 2018-03-01 - Modified: 2022-01-27 - URL: https://socialmellon.com/google-removes-image-search-tools/ - Categories: Blog - Tags: digital, google, marketing Say goodbye to the “View Image” button and “Search by Image” function that Google had spoiled us with for some time now. This announcement from Google aims to please the publishers, yet has sparked complaints from the users. On February 9th Getty Images, a stock photo agency, announced a global licensing partnership with Google, which now allows Google to use images from Getty for various products and services. This means that Google has to comply with some of Getty’s demands regarding the image search engine. Remember that in April 2016 Getty had filled a complaint against Google claiming that their image search promotes image piracy. Google had ignored it back then, but now things changed in order to benefit from a partnership with Getty Images. The changes in image search tools: “View Image” button The first change was removing the “View Image” button, which allowed users to see an image in a new tab by itself, rather than entering the web site that contains the image and search for it. Web publishers demanded this change not only because it would reduce their possible website visits, but also aided in the piracy of their image content. This was mostly affecting paid image stock websites. On the other hand, users are frustrated with this change because they now have to enter the website in order to view the full image. Many website’s landing pages for these images are not modified properly for users to see the image they want. Moreover, users may... --- - Published: 2018-02-22 - Modified: 2022-01-27 - URL: https://socialmellon.com/facebook-groups-pros-and-cons/ - Categories: Blog - Tags: digital, Facebook, Facebook groups, marketing Facebook groups have major advantages compared to pages, especially with the changes being made to the news feed. However, they still lack in basic functions that we use in pages. Here are the pros and cons: Facebook Groups Pros: Mark Zuckerberg in his official statement for the changes in Facebook said: “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and” Meaning that groups will still be on the top of the list regarding what people are seeing on their newsfeed, whereas pages will have a major disadvantage. Pages are difficult to find again after you’ve liked them, unless they keep posting. Whereas groups you’re a member of are shown as a link on the sidebar of your newsfeed. Groups are a place where you can gather your ideal clients. Members of a group are more loyal and active than likers of a page. Therefore, the rate of engagement is higher in groups. A closed group inspires trust within it’s members. It’s easier for them to engage freely in conversations knowing that only immediate members can see, rather than the entire Facebook audience. You can get more immediate and honest feedback from a published poll. Groups can be self-sustaining. It’s possible that the group members will continue to be active and create new conversations which will keep the group going without any activity on your side. Pages require constant posts in order to remain active. Groups allow you... --- - Published: 2017-03-16 - Modified: 2022-01-27 - URL: https://socialmellon.com/4-steps-create-great-videos/ - Categories: Blog This is not new: research has already proven that mobile data traffic is skyrocketing, while a recent study from Cisco confirms that by 2020 video will account for 75% of that traffic. This is impressive, taken into consideration that is has gone up from 55% in 2015. Mobile effects video; Cisco’s 2016 annual Visual Networking Index forecast (VNI) shows that mobile data traffic has grown 400M over the past 15 years. Simply put, the number of users holding advanced mobile devices will cause a tremendous increase and demand for video consumption. This is not new: research has already proven that mobile data traffic is skyrocketing, while a recent study from Cisco confirms that by 2020 video will account for 75% of that traffic. This is impressive, taken into consideration that is has gone up from 55% in 2015. Mobile effects video; Cisco’s 2016 annual Visual Networking Index forecast (VNI) shows that mobile data traffic has grown 400M over the past 15 years. Simply put, the number of users holding advanced mobile devices will cause a tremendous increase and demand for video consumption. So, how can you add video in your content strategy? Is there a cost efficient way to start producing relevant, engaging videos using cheap technology? In Social Mellon we believe there is! 1. Ready, steady... go! The things you can do with your smartphone: from the iPhone 6 and the comparable Samsung models on, the featured cameras are good enough to use for video. Smartphones are great, because they are light, easy to carry and perfect to go LIVE or use for on-the-go shooting. Tips: • Predefine the best position to place your phone; it really needs to be steady. Use a tripod, a shelf or even a book stand. • Choose the right height for the purposes of your project; slightly above the eye – level provides the most natural outcome, holding it too low or too high changes the perspective dramatically, so test it first. • If you plan to go live check your internet connection first.... --- - Published: 2016-08-29 - Modified: 2022-01-27 - URL: https://socialmellon.com/instagram-business-4-tips-promoting-brand/ - Categories: Blog - Tags: business, Digital Marketing tips, instagram, marketing Once upon a time people stopped to take photos that they would later frame and place in the family room, now the first thought that crosses our mind after taking a snapshot is what filter, caption and hashtag we will use when we upload the photo to Instagram. The power of images cannot be understated; after all a picture says a thousand words. Instagram has established itself amongst the top ranked social media platforms, but continues to distinguish itself from the rest with its photo based social sharing feature. New features like Insta-stories, in which users can create a collection of images or videos that will delete automatically after 24 hours, now make Instagram a competitor with other top social sharing apps such as Snapchat. Finding your brand's creative edge on Instagram can lead to increased brand awareness and can establish a set of long term veterans. Check 4 tips for promoting your brand on Instagram Let your Instagram represent your brand Instagram is the best channel to show an organization’s culture and humanize a brand. Anyone can take photos and upload them to the web, but if you want to have a successful Instagram account you must make sure each photo represents your brand and its unique personality. Everlane for example, a small clothing start-up based out of San Francisco, has revolved their Instagram account around simple photos in a basic black, white and grey theme. This is because Everlane prides themselves to be all about the basics. Inspire... --- - Published: 2016-04-20 - Modified: 2022-01-27 - URL: https://socialmellon.com/content-marketing-2016-stats-facts-future-trends/ - Categories: Blog - Tags: content marketing, Facebook, future trends, google, marketers Beyond any doubt content marketing is considered one of the most effective strategies based on the creation and distribution of valuable content and aiming to attract target audience. The very nature of content marketing as an ongoing strategy is based on owning the media. Brands heavily invest on creating attractive websites, blogs, social media channels and regularly uploading relevant content. The fact however is, that we produce more content than we can consume. There is physiological limit related to the amount of content a user can daily consume and this limit has already been exceeded. In this year’s European Content Marketing Report, HubSpot and Smart Insights together with European businesses have published very interesting facts about content marketing in Europe. Check out the main conclusions of the Report: 21% of marketers valued content marketing as the best digital marketing technique based on leads and sales. 67% of businesses are planning to create more content in 2016 than they did in the previous year. 72% rated their content marketing as limited, basic or inconsistent. 46% of marketers have not decided on a specific strategy or content marketing plan. 75% agreed that blogging is the best content marketing technique. 51% considered that Google Organic SEO is still the most popular distribution option, followed by e-newsletters (66%), infographics (60%) and long-form content (50%). And the surprise: 35% of all participants rated Facebook as the most popular way for content distribution over Google Remarketing which came second (32%). This ongoing competition about who will... --- - Published: 2016-03-07 - Modified: 2022-01-27 - URL: https://socialmellon.com/why-buyer-personas-are-important-for-your-business/ - Categories: Blog - Tags: audience personas, digital, marketing, sales, website When creating a new website it is essential to fully understand whom you are addressing to. While this is obvious, few organizations have taken the time and resources to identify the representations of the ideal customer, or as we often find in digital marketing terms, the buyer personas. Hubspot, the well known inbound marketing and sales platform provides us with a clear definition of buyer personas: buyer or marketing personas are fictional, generalized representations of your ideal customers. Personas are a useful tool in marketing, sales and product development because they identify the customer we're aiming to have, while associating our customers to real persons. Achieving an in depth understanding of the buyer persona(s) is important to planning content creation, driving traffic to your website and ultimately increasing sales and ROI. Depending on your industry and type of business, you could have from one or two personas, up to as many as 10-20. However a buyer persona is much more than a simple description of your customer. It includes valuable insights concerning what your buyers think about doing business with you, such as real quotes from people, potential difficulties or problems your customers may have faced, or needs that they may seek to gratify. So, how do we create buyer persona(s)? Research, surveys and interviews with your actual customers are the safest way, since marketers often imagine their ideal customers a lot different than they proved to be in reality. Gender, age, professional background, financial situation, level of education, purpose... --- - Published: 2016-02-04 - Modified: 2022-01-27 - URL: https://socialmellon.com/top-social-media-trends-for-2016/ - Categories: Blog - Tags: digital trends, Facebook, marketing, online, social media We are already on the second month of 2016 and a big online discussion is taking place concerning the Social Media Trends that will prevail on terms of digital marketing. Read below Social Mellon’s Top 5 Social Media Trends: Identify your target audience Sounds like a cliché, but things have really changed! Young people are leaving Facebook for more attractive Social Media channels like Snapchat and Instagram. After all, who wants to engage with her own mother? So, if your brand is dealing with people up to the age of 25, you have to do better than Facebook. Instagram is now offering advertising options through Facebook and bloggers are the best online opinion leaders for youth brands! Shop now button The goal is simple, yet essential: to reduce as much as possible the clicks which lead to conversion! If you can sell directly from Facebook, Twitter, Instagram, or Pinterest then it’s a win-win situation. Customers easily find attractive and interesting products and brands are taking advantage of all the new features to connect with audiences. Current predictions foreseen that social media advertising will generate up to $11 billion in revenue by 2017, certifying that browsing is slowly turning into purchasing. More mobile than ever I know what you are thinking; we said the same last year. True, but mobile is still a mighty king! Mobile e-commerce is monopolizing the interest of digital marketers and CEOs really start to allocate their budget towards clever mobile campaigns. Make it more interesting than... --- - Published: 2015-11-04 - Modified: 2022-01-27 - URL: https://socialmellon.com/5-seo-tips-for-online-tourism/ - Categories: Blog - Tags: Digital Marketing tips, online, SEO, tourism Online marketing and social media presence in online tourism are quickly taking over traditional strategies. However, now that the Internet is the primary source of information for travel planning, competition is tougher than ever. The buzz in the PR and Marketing industry is online marketing strategies and the utilization of SEO, but what exactly is SEO and what are the best practices to boost results? SEO stands for Search Engine Optimization. SEO is an attempt to improve overall search result rankings. In other words, where will your website fall in a google or other search engine query? Most clicks come from the first page of results on a google search on specific keywords. In fact, about 95% of users will select a result from the first page. Therefore, increasing your website’s ranking is the more important than ever. Although SEO is important for any industry, in tourism, SEO is not just important, it is essential. Traditional travel agents are out and online travel tools are in. Studies show that 2 out of 3 travelers now use the internet as their primary tool when planning trips. In order to make sure that your site is at the top of their results, SEO is without a doubt the key to boosting search engine rankings. Whether your business is an online travel agency, a hotel, a restaurant or a fashion boutique, a tourism company or a travel portal, SEO is a key to success. Here are 5 SEO Tips for Online Tourism: Utilize... --- - Published: 2015-10-31 - Modified: 2022-01-27 - URL: https://socialmellon.com/facebooks-dislike-button-for-brands-good-or-bad/ - Categories: Blog - Tags: Facebook You may have heard over the past few years rumors about a “dislike” option on Facebook. Due to many years of users petitioning for the Facebook dislike button, Facebook’s founder, Mark Zuckerberg, recently came out to say that users’ wishes will be granted. However, not in the way that the social media sphere may have intended. A fear amongst big brands has been the negative atmosphere a Facebook’s dislike button could have created for social media. Luckily for many Brands and PR strategists, Zuckerberg and his team have come up with an alternative solution. Facebook is in the process of testing out six new emojis that will provide users a wider selection of emotions to express on their feed. The new emojis include a heart and five smileys including: “haha”, “yay”, “wow”, “sad” and “angry. ” Zuckerberg wants to avoid the possibility of mass pessimism, caused by a dislike button on the Facebook community, and is reassuring the public that a “downvote” is not his intention. “That doesn't seem like the kind of community that we want to create: You don't want to go through the process of sharing some moment that was important to you in your day and have someone 'downvote' it,"says Zuckerberg. Instead, the Facebook founder has announced that the new features allow user to express empathy. After all, not all posts are happy posts. Although this is not the dislike button that many may have been expecting, this new feature does lead to some changes for... --- - Published: 2015-10-23 - Modified: 2022-01-27 - URL: https://socialmellon.com/tripadvisor-4-steps-to-successful-strategy/ - Categories: Blog - Tags: marketing strategy, social media TripAdvisor can be a great tool to boosting your brand, but it sometimes may be the key to a company’s downfall. TripAdvisor is a social media platform where customers truly can be heard and share information with one another. It is no secret that one negative review can lead to a downpour of negative feedback, but what does it take in order to achieve those positive reviews? There are three areas that are repeatedly said to be important to boosting TripAdvisor rankings: quantity, quality and recency. The truth is businesses need to work on their service offline in order to gain results online. This may seem simple enough, but with such a competitive market, little mistakes can lead to large problems on the review board. Here are a few tips in how business can strive for all three in order to boost overall rankings on TripAdvisor. Keep the mom and pop shop alive! Whether you own a large chain of businesses or a mom and pop shop, it is always important to let your clients know that you care about their experience. TripAdvisor can certify that online. One of my first jobs was a family owned grocery store that had multiple locations in the Northern California area. The store was known for its quality products, cleanliness, but most of all customer service. One of the requirements of working at the store was to learn 2-3 customer names every shift. Why was this? This was the key to the company’s success.... --- - Published: 2015-10-16 - Modified: 2022-01-27 - URL: https://socialmellon.com/5-reasons-why-a-travel-pr-agency-rocks/ - Categories: Blog - Tags: advertising, business, marketing, Public Relations, tourism Here at Social Mellon we are all part of a passionate PR team, but each one of us plays a unique role in each campaign we create. While we may not be direct employees, we work together in a fruitful collaboration, share concepts and support each other in the same way we would as colleagues. Coming from different backgrounds we made a strategic decision to found the inventive travel PR agency in Greece with a specialized expertise in the travel industry. Here are the main reasons why we are the best solution if your brand belongs to the travel, tourism or hospitality sector: 1. Travel and communication is our passion So cliché but true: you have to love what you do to do it right! We combine our professional expertise with the one thing that money can buy, and it makes you “reach”: traveling. We first listen to you, analyze your business and then design tailor made campaigns to meet your objectives. 2. We have great experience working with international travel brands In the past years we have been working for international hotel chains, leading hotels and global online travel agencies (OTAs). This qualifies our team as experts with valuable experience, especially in terms of digital marketing and social media. Consumers nowadays are most likely to book their air tickets, hotels or make reservations online, therefore the fact that we are digitally oriented is a significant competitive advantage. 3. We have an intercultural approach towards tourism The tourism and hospitality... --- - Published: 2015-10-06 - Modified: 2022-01-27 - URL: https://socialmellon.com/5-reasons-why-running-a-marathon-leads-to-successful-branding/ - Categories: Blog - Tags: branding, marketing, social media Recently, I decided to sign-up and run in my very first marathon. I quickly realized, after formulating the perfect running schedule, that training for a marathon has similar qualities to create a successful brand. Each and every day I wake up early, slip on my running shoes, and set out with a goal in mind. What to do - Step by step Discipline yourself to stick with a schedule Unless you are an avid runner, training for a marathon takes a great deal of time and discipline. Finding the time to run four to five times a week can be quite difficult in our busy lives, but similarly to creating a successful brand, proper scheduling and sticking to a plan regardless of the circumstances can differentiate success from failure. Have patience Success does not happen overnight. Running a marathon requires patience, not only with your body but also with your mind. Regular marathon runners will tell you that running a marathon is largely mental. Similarly to running, remaining patient, even when unexpected detours cross our path, plays a large role in developing a successful brand. Engage your competitive spirit Being overly competitive can sometimes get a bad reputation, but in the world of running being competitive is crucial for success. Some runners train to take the gold, whereas others train to compete with themselves. Regardless of the purpose, it is important to engage your competitive running spirit. Building a brand means standing above the rest. If a company lacks a... --- - Published: 2015-10-06 - Modified: 2022-01-27 - URL: https://socialmellon.com/how-travelling-increases-creativity-in-content-generation/ - Categories: Blog - Tags: content marketing Recently, I took a trip to the island of Crete. On the second to last day, a friend and I decided to take one last camping trip to a beach south of Iraklio. The beach had been recommended to us by a woman who worked at a nearby hotel. When we arrived, the afternoon was spent relaxing and exploring underwater caves. As the sun began to set and the wind began to pick up, we realized that we needed to find a spot to camp before the sun went down; however, all the good spots were taken. We were ready to give up, when a woman approached us and asked if we were looking for a place to camp. She informed us that in the distance, we could climb up a steep hill and find a cave to sleep in. She said, “There the wind won't bother you, the sun won't hit you in the morning, and you will have the perfect view of the full moon later on this evening. ” When the woman from the hotel had recommended this beach, she had also mentioned a story about a German woman who lived in a cave, and had been living there for 15 years. So when this woman recommended the cave to us, my friend proceeded to ask her if that was the cave in which the German woman lives. The woman seemed intrigued by this question and asked what else we had heard. We had also heard that... --- ---