Seminars

Training & seminars

Why does your brand need digital communications training?

As dedicated professionals we deeply appreciate the need for continuous improvement. That is why we create tailor-made in-house seminars exclusively designed for the specific training needs of your company’s employees.

If you want to build a solid in-house team to monitor your social media accounts and update their skills with hands on exercises, then Social Mellon’s corporate seminars is the smart choice for your organization.

Digital & Social Media Marketing seminars

Our corporate training courses respond to all communication needs and  are divided in two categories:

Level:advanced

All advanced level courses are designed upon request for your brand.

Level:basic-intermediate (fundamentals)

All basic-intermediate level are designed upon your industry.

Digital Marketing fundamentals for your industry/brand

– Digital Media Channels Overview & Evaluation (1h)
– The Psychology of Digital & Online Behavior (1h)
– Understand & Identify your Audience (1h)
– Building a Digital media Strategy step by step (2h)

Digital Marketing advanced

More details coming soon . . .

Social Media Strategy fundamentals

– Social Media Channels Overview & Evaluation (1h)
– The Psychology of Social (1h)
– Understand & Identify your Audience (1h)
– Building a Social Media Strategy step by step (2h)

Social Media Strategy advanced

More details coming soon . . .

Facebook fundamentals

– Facebook fundamentals (1h)
– Facebook posting & engagement specifications (2h)
– Facebook metrics & reporting (1h)
– Copy-writing for Facebook posts (0,5h)
– Hootsuite: tutorial (how to create, publish & schedule posts for social media) 0,5h
Practice: create a Facebook Post with Hootsuite (1h)

Facebook advanced

More details coming soon . . .

Instagram fundamentals

– Instagram fundamentals (1h)
– Instagram specifications & special features (1h)
– Instagram metrics & reporting (1h)
– Copy-writing for Instagram posts (0,5h)
– Social listening & experiential marketing (0,5 h)
Practice: prepare a weekly Instagram calendar  (1h)

Social Media advertising fundamentals

– Social Media advertising strategy (1h)
– Facebook & Instagram advertising fundamentals (1h)
– Goals & Objectives (1h)
– Promotional tactics (1h)
– Contests and User Generated Content (1h)

Social Media advertising advanced

More details coming soon . . .

Community building

More details coming soon . . .

Social Media content & engagement

More details coming soon . . .

Content Marketing

– Content Marketing (1h)
– Developing a brand voice/distribution/curation/best practices (2h)
– Canva: tutorial (how to create posts for social media) (0,5h)
– Lumen 5: tutorial (how to create engaging videos for social media) (0,5h)
Practice: create social media posts with Canva (1h)

Email marketing

More details coming soon . . .

Digital copy-writing

More details coming soon . . .

Digital fundraising

More details coming soon . . .

Digital brand building

More details coming soon . . .

Monitoring & reporting procedures

More details coming soon . . .

PR writing & media techniques

More details coming soon . . .

Social Media Crisis Management

More details coming soon . . .

Tailor made corporate training

Each training we deliver, we create it from scratch! We conduct an in-depth industry research, competitor analysis and follow the latest trends in order to produce a course designed to transform your in house team!

Why choose Social Mellon?

We enjoy great experience on in-house team training from various industries, including FMCG, tech companies, insurance companies, journalists from the digital media, NGOs and commercial brands.That is why we are able to respond to your exact company needs as opposed to any other academic or generic educational program.

Would you like to train your in-house team according to the latest social media trends?Give us a call at +30 211 8008138 or  Contact us !