content marketing | Social Mellon

Palso & Social Mellon launch “#PalsoGoesGreen” a new awareness campaign

The new awareness campaign of Palso for 2020 aims at raising consciousness on how we can actively contribute to the protection of the environment and improve our life quality. For the #PalsoGoesGreen awareness campaign Social Mellon took a multichannel approach featuring both online and offline marketing activations. We communicate our main message via numerous touchpoints […]

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Content Marketing 2016: stats & trends

Blog / By Katerina

Beyond any doubt content marketing is considered one of the most effective strategies based on the creation and distribution of valuable content and aiming to attract target audience. The very nature of content marketing as an ongoing strategy is based on owning the media. Brands heavily invest on creating attractive websites, blogs, social media channels

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How travelling increases creativity in content generation

Blog / By admin

Recently, I took a trip to the island of Crete. On the second to last day, a friend and I decided to take one last camping trip to a beach south of Iraklio. The beach had been recommended to us by a woman who worked at a nearby hotel. When we arrived, the afternoon was

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