For Katerina, this distinction carries a deeply personal meaning. When she decided to change her career path, she could not have imagined how strongly she would eventually connect with the world of digital and communication, nor how much space for creativity and growth this choice would open. Her journey proves that professional reinvention is possible when there is passion, persistence, and belief in one’s craft.
The Digital Marketing 100 Powerlist 2025
What makes this recognition even more significant is its peer-driven nature. It is the business community itself along with the editor team of Marketing Week and Daily Fax that nominates the professionals, acknowledging those who bring added value to the digital ecosystem. It serves as a reminder that consistency, quality, and dedication are always returned, not necessarily immediately, but always meaningfully.
What This Recognition Represents for SCL Mellon
SCL Mellon’s philosophy is clearly reflected in this achievement. For us, the true value of digital marketing is not found in publicity or titles, but in the work that leaves a positive imprint: for the teams who collaborate, the partners who trust the process, the brands that seek substance, and the audiences that deserve authentic and effective communication. The campaigns created by SCL Mellon stand out for their ability to blend storytelling, performance, data, and creativity in a way that generates real impact.
As we move into 2025, SCL Mellon remains committed to creating work with substance, creative depth, strategic clarity, and measurable outcomes. Developments in artificial intelligence, analytics, performance, and content are not merely trends but tools which, when combined with human sensitivity, can open new possibilities and further enhance the value we deliver.
Looking Ahead: Impact, Not Just Visibility
For us, the Digital Marketing 100 Powerlist 2025 is not the end of an effort but a confirmation that we are on the right path. Because, as Katerina states:“The real value lies in the work that leaves a positive impact, for the teams, the collaborators, the brands and their audiences.”