Blog
Cooking with Purpose: Our Afternoon with Genesis Hellas
Last week, we traded our laptops for aprons and teamed up with Genesis Hellas in downtown Athens. Instead of crafting digital campaigns, we prepared 120 warm meals for individuals experiencing homelessness. Genesis Hellas is a
Three More Reasons to Celebrate: Social Mellon Wins Big at the Sports Marketing Awards 2025
Some stories don’t just get told—they echo. And The Admiral Football Heritage is undoubtedly one of them. We are proud to announce that our award-winning campaign, The Admiral Football Heritage, has received three major distinctions
SCL Mellon Wins 9 Distinctions at the 2025 Influencer Marketing Awards – LEX Named “Influencer of the Year”
SCL Mellon achieved a remarkable win at the 2025 Influencer Marketing Awards, an institution that celebrates the most innovative and effective campaigns in the field of influencer marketing. The agency received a total of 9
How Leading Youth Brands Are Using TikTok & Instagram to Stay Relevant with Gen Z: Insights from Katerina Dimitrakopoulou at the Youth Marketing Conference
At this year’s Youth Marketing Conference, Katerina Dimitrakopoulou, Managing Director of SCL Mellon and an instructor at Knowcrunch, gave a talk on how brands can effectively connect with Gen Z through TikTok and Instagram, providing
SCL Mellon Wins Content Marketing Awards for “Admiral Football Heritage” Campaign
SCL Mellon has been awarded at the Content Marketing Awards 2024 for our mini-series “The Admiral Football Heritage“, a project that highlights the contribution of the iconic British brand, Admiral, to global football. The series earned GOLD in the Best Content
Video Marketing: Trends, Opportunities, and Advantages
By 2025, video content is projected to represent nearly 85% of all internet traffic worldwide. The reasons are clear: more people are accessing the internet daily, technology is rapidly evolving, and social media platforms remain
Introducing “SCL Mellon Talks” – A New Video Interview and Podcast Series from Social Mellon
Our latest project, “SCL Mellon Talks” is a series of video interviews and podcasts hosted by our Managing Director, Katerina Dimitrakopoulou. At Social Mellon, we believe in the power of insightful conversations and the sharing
“Small in the new Big”: An interview with Katerina Dimitrakopoulou, Managing Director of SCL Mellon
Tell us a few words about your professional career. Education, employment and recruitment? Could you tell us a bit about your background and career journey? I took a unique route, starting with a degree