Blog
How Leading Youth Brands Are Using TikTok & Instagram to Stay Relevant with Gen Z: Insights from Katerina Dimitrakopoulou at the Youth Marketing Conference
At this year’s Youth Marketing Conference, Katerina Dimitrakopoulou, Managing Director of SCL Mellon and an instructor at Knowcrunch, gave a talk on how brands can effectively connect with Gen Z through TikTok and Instagram, providing
SCL Mellon Wins Content Marketing Awards for “Admiral Football Heritage” Campaign
SCL Mellon has been awarded at the Content Marketing Awards 2024 for our mini-series “The Admiral Football Heritage“, a project that highlights the contribution of the iconic British brand, Admiral, to global football. The series earned GOLD in the Best Content
Video Marketing: Trends, Opportunities, and Advantages
By 2025, video content is projected to represent nearly 85% of all internet traffic worldwide. The reasons are clear: more people are accessing the internet daily, technology is rapidly evolving, and social media platforms remain
Introducing “SCL Mellon Talks” – A New Video Interview and Podcast Series from Social Mellon
Our latest project, “SCL Mellon Talks” is a series of video interviews and podcasts hosted by our Managing Director, Katerina Dimitrakopoulou. At Social Mellon, we believe in the power of insightful conversations and the sharing
“Small in the new Big”: An interview with Katerina Dimitrakopoulou, Managing Director of SCL Mellon
Tell us a few words about your professional career. Education, employment and recruitment? Could you tell us a bit about your background and career journey? I took a unique route, starting with a degree
REInvest Greece x SCL Mellon: Elevating Real Estate Communication
We’re excited to share that REInvest Greece, a leading real estate firm in Greece, has partnered with SCL Mellon to enhance its digital communications. SCL Mellon will now spearhead the brand’s digital strategy, focusing on content
SCL Mellon Celebrates Silver Win in ‘Best in Lifestyle, Sports & Fitness’ at Influencer Marketing Awards
The latest achievement for SCL Mellon is the Silver Award in the ‘Best in Lifestyle, Sports & Fitness’ category at this year’s Influencer Marketing Awards. This award is a testament to our collaborative success in steering
“Travel Further” with Allianz Global Assistance and SCL Mellon’s Award-Winning Campaign
We are thrilled to share our latest achievement – a Bronze Award in the Finance and Insurance category at Boussias Communications’ 2023 Social Media Awards. Discover how our innovative campaign inspired travelers to venture beyond