Careers

PERFORMANCE MARKETING MANAGER @SCL MELLON

Job Summary

Are you a results-driven digital marketer with a passion for delivering exceptional performance marketing campaigns across diverse clients and media channels?

We’re looking for a talented Performance Marketing Manager to join our team.

As a Performance Marketing Manager, you will play a major role in designing and executing data-driven marketing strategies that drive client success and elevate their digital presence.

SCL Mellon is a fast-growing, award-winning agency with a bold team of creative thinkers and determined achievers.

Our clients include brands from various industries such as travel, retail, fashion, B2B education and many more.

About SCL Mellon (socialmellon.com)

We are an independent boutique, digital – first agency based in Athens.

Whether the needs are digital, ATL, BTL or otherwise, our mission is to design and implement creative solutions that are always tailored to real-world business needs.

We have the enthusiasm of a start-up, and the resources and supplier network of a large ‘group’ agency.

Role Experience

Strategy & Planning

  • Develop and execute performance marketing strategies across channels such as Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, programmatic platforms, email and SMS platforms, and others.
  • Analyze target audiences to create effective segmentation and tailored ad campaigns.
  • Forecast budgets, allocate ad spend efficiently, and set clear campaign objectives and KPIs (e.g., ROAS, CPA, CTR).

Campaign Execution

  • Set up, manage, and optimize ad campaigns, ensuring they meet performance goals.
  • Conduct A/B testing for ad creatives, headlines, and landing pages to improve conversion rates.
  • Audit and implement advanced tracking (e.g., pixels, UTM tags) to accurately monitor user journeys and conversions accurately.
  • Optimization and Monitoring
  • Continuously monitor campaigns to ensure optimal performance.
  • Adjust bidding strategies, targeting, and creatives based on real-time data insights.
  • Apply advanced strategies like remarketing, lookalike audiences, and geo-targeting.
  • Analytics and Reporting
  • Use tools like Google Analytics, Google Ads, META Ads Manager, Looker Studio, and other analytics tools / platforms to analyze campaign performance.
  • Prepare detailed social media and performance reports with actionable insights for stakeholders.
  • Track and measure key metrics, including ROAS, CTR, conversions, and CPA, while identifying areas for improvement.

Collaboration and Communication

Work closely with creative teams to develop impactful ad creatives, including visuals and copy.

Collaborate with web developers to optimize landing pages for better user experience and higher conversions.

Coordinate with sales, marketing, and client teams to align campaigns with broader business objectives.

Innovation and Growth

Stay updated on the latest ads trends, tools, features, and platform updates, in general.

Experiment with new channels, tools, or strategies to maintain a competitive edge.

Identify opportunities to scale successful campaigns and explore emerging platforms.

Required Skills & Qualifications

Professional Experience: 2–5 years in performance marketing or digital advertising roles.

Tools Proficiency: Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, and Looker Studio. Knowledge of Adobe Analytics is a plus.

Analytical Skills: Strong ability to interpret data, derive actionable insights, and adjust campaigns accordingly.

Technical Skills: Experience with conversion tracking, pixel / tag implementations, and UTM tagging.

Project Management: Strong project management skills, with the ability to effectively multitask and prioritize work in a dynamic, fast-paced agency environment. Attention to detail is a must.

Creative Mindset: Ability to contribute to creative processes, ensuring ads resonate with target audiences.

Communication: Strong written and verbal communication skills for reporting and stakeholder management.

Education

Degree in Marketing, Business, or a related field (preferred but not required).

Certifications: Current industry certifications i.e. Google Ads, Facebook Blueprint, etc. (at least one)

Preferred Qualifications

Experience with programmatic advertising platforms.

Knowledge of CRO principles and basic SEO.

Familiarity with tools like SEMrush, Ahrefs, or SimilarWeb.

What we offer

Competitive salary with the potential to grow, depending on performance.

Opportunities for further professional growth and skill development.

A cozy, collaborative, and creative work environment.

Access to industry-leading tools, platforms and educational resources.

Option for flexible work arrangements (e.g., remote or hybrid options) after evaluation period.

Birthday leave

If you are up for it, please send us your CV at hello@socialmellon.com

Industry: Marketing Services

Employment Type: Full-time

On site

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