This summer, we had the privilege of organizing a standout influencer marketing activity for Kappa, the renowned Italian fashion and sports brand.
Bringing Influencers to the Heart of Kappa
To highlight the summer campaign, SCL Mellon orchestrated an exciting trip for three popular Greek TikTokers: Magia Lemona, Gaia Mercouri, and Malvina Pavlopoulou. These influencers embarked on a journey to Turin, the vibrant home of Kappa, to experience the brand’s heritage and innovative spirit firsthand.
Exclusive Access to Kappa’s Legacy
The adventure began with a visit to Kappa’s headquarters. Our influencers were granted exclusive access to Kappa’s famous archive, which houses legendary jerseys from elite football clubs and iconic players like Maradona. This unique experience allowed them to connect with the brand’s rich history and share authentic stories with their followers.
Engaging Activities and Brand Experiences
Beyond the tour, our influencers participated in a variety of engaging activities that showcased Kappa’s dynamic lifestyle. They played padel, a sport synonymous with Kappa’s active brand identity, and took part in the Kappa Closet activity. Here, professional makeup artists and hair stylists transformed them, preparing them for the festival in true Kappa style.
Immersed in Music and Culture at FUTUR Festival
The highlight of the trip was attending the FUTUR Festival in Turin, one of Europe’s largest music festivals for electronic and dance music. Our influencers enjoyed two full days of music, culture, and connection, joining influencers from Spain, Italy, and France. This multicultural gathering provided a platform for extensive content creation and sharing, significantly amplifying Kappa’s reach across different markets.
Amplifying Authenticity and Brand Connection
Throughout the trip, Magia Lemona, Gaia Mercouri, and Malvina Pavlopoulou captured and shared their experiences on TikTok and other social media platforms. Their authentic and engaging content resonated with their followers, reinforcing Kappa’s “STAY AUTHENTIC” message. The influencers’ posts generated significant engagement, showcasing the effectiveness of our carefully planned and executed campaign.
Expertly Crafted Influencer Marketing Campaigns
At SCL Mellon, we understand the power of influencer marketing in creating meaningful connections between brands and their audiences. Our expertise in organizing and managing international influencer activities ensures that brands like Kappa can achieve their marketing goals and enhance their global presence.
Our successful campaign for Kappa at the FUTUR Festival demonstrates our ability to create compelling brand experiences that resonate with audiences. By combining exclusive brand access, engaging activities, and immersive cultural experiences, we create authentic and impactful content that drives brand engagement and loyalty.
Let’s talk
Looking to elevate your brand through strategic influencer marketing campaigns? Our dedicated team is committed to delivering innovative solutions that drive results and foster genuine connections with your audience. Contact us today to learn how we can help your brand stay authentic and achieve its marketing objectives.