SCL Mellon achieved a remarkable win at the 2025 Influencer Marketing Awards, an institution that celebrates the most innovative and effective campaigns in the field of influencer marketing. The agency received a total of 9 awards — 1 Platinum, 5 Gold, 1 Silver, and 2 Bronze — reaffirming its status as a top player in the industry, with campaigns that combine storytelling, authenticity, and strategic influencer activations.
SCL Mellon’s outstanding performance at the 2025 Influencer Marketing Awards, as well as the Platinum Award granted to the campaign “Kappa Greece x LEX” in the “Growth & Creativity in Influencer Marketing” category — the highest distinction of the ceremony — demonstrates the agency’s strategic superiority and creative approach to influencer collaborations.
It is noteworthy that the highly awarded “Kappa Greece x LEX” campaign led to the recognition of LEX as Influencer of the Year, a title that reflects the artist’s authenticity, influence, and connection with his audience. This distinction highlights the value of strategic partnerships that bridge culture, music, and style, confirming the visionary spirit of the agency.
SCL Mellon’s distinctions at the 2025 Influencer Marketing Awards include:
For the “Kappa Greece x LEX” campaign, SCL Mellon, in partnership with the record company “STAY INDEPENDENT,” received a Platinum award in the “Growth & Creativity in Influencer Marketing” category, a Gold Award in “Most Effective Campaign with Influencers,” a Gold in “Most Effective Collaboration or Partnership,” a Gold in “Best Use of Instagram for Influencer Marketing”, a Gold in “Best Community Engagement by an Influencer,” and a Bronze award in “Best Influencer Marketing for Sales.”
SCL Mellon also won a Gold Award in the “Best in Finance & Insurance” category for Allianz Global Assistance and the campaign “Travel Further,” as well as a Silver Award in the “Best in Lifestyle, Sports & Fitness” category in collaboration with Digital Minds and Touchpoint Strategies for the Admiral Football Heritage campaign. Additionally, a Bronze Award in the “Best Use of Small Budget” category was awarded to the Kappa Greece x Futur Festival campaign.
Katerina Dimitrakopoulou, Managing Director of SCL Mellon, stated:
“These awards are not only a reward for us, but also a testament to the power of influencer marketing when combined with strategy, creativity, and authenticity. Our long-standing collaboration with the awarded companies and brands that trusted us with their communications is the most important part of our success, and we thank them deeply.”
