How can a branded podcast achieve authenticity, immediacy and credibility, especially in a market saturated with self-promotion?
For SCL Mellon, the answer was simple: stop talking about yourself and start listening to the people you work with.
This is how the “SCL Mellon Talks” series was born — a podcast and vodcast project that redefined what a branded podcast can be. In a landscape often dominated by agencies speaking about their own achievements, SCL Mellon Talks offered something different: genuine conversations with professionals, collaborators and clients whose work reflects shared values of trust and creativity.
Hosted and produced entirely in-house at SCL Mellon’s offices, each episode captures the spontaneity of real dialogue. The setting feels more like a friendly discussion than a formal interview, giving space to voices that are often unheard yet essential in the marketing, communication and creative ecosystem.
A podcast built on substance, not self-promotion
Across its first 20 episodes and more than 80 short-form videos, SCL Mellon Talks explored the subjects that truly shape the market today. Digital marketing & technology, Agency–client relations & market trends were some of the subjects being discussed and each episode concludes with the question, “Which industry cliché have you heard too many times?” — a playful, human moment that often reveals deeper truths about the industry and brings humor into professional storytelling.
Measurable impact
The success of SCL Mellon Talks was measured not only in views but in reputation and inbound opportunities:
- +25% increase in professional inquiries through LinkedIn organic reach
- +12% rise in direct website traffic
- 300K+ total views on YouTube Shorts (average 2,200 views per video)
- Top short exceeding 20K views with an Average Percentage Viewed of 66.7%
- Community engagement effect through guest shares, tags and interactions
Why it stood out
What made SCL Mellon Talks stand out was its choice to prioritize authenticity over advertising. Instead of turning the microphone inward, the podcast focused on people, on the shared experiences, perspectives and stories that define the creative industry. Each episode felt like an invitation into a genuine dialogue rather than a branded statement.
Its human-first tone was another defining element. The informal, transparent and credible style of every discussion mirrored SCL Mellon’s own culture, collaborative, grounded and curious. Nothing was scripted; everything was real.
Ultimately, SCL Mellon Talks demonstrated that you don’t need to shout to be heard; you just need to have something worth saying. In a market often driven by noise, SCL Mellon proved that authenticity and humility can be far more powerful than self-promotion.