By 2025, video content is projected to represent nearly 85% of all internet traffic worldwide. The reasons are clear: more people are accessing the internet daily, technology is rapidly evolving, and social media platforms remain highly attractive—and even addictive—for consuming video content. Additionally, platforms seem to prefer videos, often promoting them as the best type of content.
Recent research (HubSpot) highlights this trend: 72% of people prefer video over text for learning about a product or service, and 70% of Gen Z watches more than 3 hours of video online daily.
What does this mean for companies and brands in the Greek market? It means incorporating video content into your strategy is no longer optional—it’s essential!
There are many, often contradictory, opinions about the trends and best practices for using video, especially on social media. From a professional perspective, it’s crucial for communication executives to understand what works today and choose the most suitable solutions based on their needs. Various formats—long or short, vertical or horizontal videos—exist, and knowing what performs best on each platform is key.
Here are the top trends for 2025:
Live Videos and Live Streaming
Live videos and streaming have become integral to business strategies for promoting products, conducting webinars, and connecting with audiences in real-time. The immediacy and authenticity of live videos make them highly effective for building customer relationships. They are particularly useful in retail, education, and service industries.
Short Videos and Microcontent
Short form video and microcontent dominate social media platforms like TikTok, Instagram (Reels), and YouTube (Shorts). Although Reels can last up to 90 seconds, the ideal duration is 7 to 15 seconds, performing 2.5 times better in engagement than long-form videos. This trend is growing as consumers prefer quick, easily consumable content. Businesses should create vertical, short, entertaining videos that viewers want to share or save quickly.
Videos Using Artificial Intelligence (AI)
AI is playing an increasingly significant role in video marketing. AI can create personalized content, analyze audience preferences, and automate video production processes. While not widely used in Greece yet, AI-generated videos are revolutionizing how businesses communicate and interact with their audiences across various sectors, including advertising, e-commerce, customer support, education, and entertainment.
Computer-Generated Imagery (CGI) Video
Imagine a giant team jersey emerging from the stadium—yes, we created it recently, see it here! Imagine colorful flowers blooming in an exhibition booth or a giant ice cream landing in a park. CGI includes 3D graphics seen in video games, movies, and TV productions, used to create characters, environments, backgrounds, special effects, and even entire animated films. CGI provides great solutions in retail, entertainment, culture, and tourism industries.
Real People as Protagonists
While technology is fascinating, real people build trust and tell stories that resonate with audiences. Authentic stories from actual employees, satisfied customers, long-term partners, founders, or ambassadors are memorable and relatable. Real emotion always wins, making this approach effective for many brands.The Future of Video Marketing is Here
Video marketing is an indispensable tool as social media platforms promote this type of content, offering new opportunities to reach audiences. To stay competitive, businesses must adopt strategies that include live videos, short videos, innovations like AI and CGI, and real people to create authentic connections. Consult with professionals who can responsibly guide you, propose creative ideas within your budget, and integrate videos into your strategy!
This article was first published at epixeiro.gr