Social Mellon successfully delivered  a capacity building workshop  for  digital fundraising on the 29th and 30th of May, which was organized  by Social Dynamo at the co-working space at Serafeio. The two days training was specially designed for NGOs and featured best practices, useful tools and consulting tips aiming to strengthen the capacities of over 40 participating NGOs.

Social Dynamo, a joint initiative of the Bodossaki Foundation and the City of Athens, offers learning, professional support, networking and co-working space supporting civil society actors in Greece.

Social Mellon delivered a tailored workshop for fundraisers of civil society organizations and non-formal groups of citizens, as well as for executives who deal with communication and fundraising on their administrative tasks. During the training, participants had the chance to learn how to use digital tools in order to successfully fundraise their projects and get creative ideas for their fundraising strategy planning.

See below the full description of the Digital Fundraising Workshop 2019

Day 1

Digital Fundraising in 2019: understanding of digital world and learn how to target the right audience

Digital tools in fundraising: email, SEM, SEO, mobile, social media & platforms

Website: Optimizing the donation form in the website

E-mail marketing: Effective techniques on creating successful newsletters

Day 2

Being accurate on the message you want to transfer, is the key in digital fundraising for the NGOs

Build on relationships with possible donators and raise your income

Best practices and advisory on digital fundraising

Building a newsletter through mailchimp

Following a series of seminars in Cyprus and Athens this training certified our successful collaboration with Social Dynamo. We are looking forward to the next one!

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