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Instagram For Business: 4 Tips For Promoting Your Brand
Once upon a time people stopped to take photos that they would later frame and place in the family room, now the first thought that crosses our mind after taking a snapshot is what filter,
Content Marketing 2016: stats & trends
Beyond any doubt content marketing is considered one of the most effective strategies based on the creation and distribution of valuable content and aiming to attract target audience. The very nature of content marketing as
Why buyer personas are important for your business
When creating a new website it is essential to fully understand whom you are addressing to. While this is obvious, few organizations have taken the time and resources to identify the representations of the ideal
2016 Top Social Media Trends
We are already on the second month of 2016 and a big online discussion is taking place concerning the Social Media Trends that will prevail on terms of digital marketing. Read below Social Mellon’s Top
5 SEO Tips for Online Tourism
Online marketing and social media presence in online tourism are quickly taking over traditional strategies. However, now that the Internet is the primary source of information for travel planning, competition is tougher than ever. The
Facebook’s dislike button for brands: good or bad?
You may have heard over the past few years rumors about a “dislike” option on Facebook. Due to many years of users petitioning for the Facebook dislike button, Facebook’s founder, Mark Zuckerberg, recently came out
4 Steps to Successful ΤripAdvisor Strategy
TripAdvisor can be a great tool to boosting your brand, but it sometimes may be the key to a company’s downfall. TripAdvisor is a social media platform where customers truly can be heard and share
5 reasons why a travel PR agency rocks
Here at Social Mellon we are all part of a passionate PR team, but each one of us plays a unique role in each campaign we create. While we may not be direct employees, we