Online marketing and social media presence in online tourism are quickly taking over traditional strategies. However, now that the Internet is the primary source of information for travel planning, competition is tougher than ever. The buzz in the PR and Marketing industry is online marketing strategies and the utilization of SEO, but what exactly is […]
You may have heard over the past few years rumors about a “dislike” option on Facebook. Due to many years of users petitioning for the Facebook dislike button, Facebook’s founder, Mark Zuckerberg, recently came out to say that users’ wishes will be granted. However, not in the way that the social media sphere may have
TripAdvisor can be a great tool to boosting your brand, but it sometimes may be the key to a company’s downfall. TripAdvisor is a social media platform where customers truly can be heard and share information with one another. It is no secret that one negative review can lead to a downpour of negative feedback,
Here at Social Mellon we are all part of a passionate PR team, but each one of us plays a unique role in each campaign we create. While we may not be direct employees, we work together in a fruitful collaboration, share concepts and support each other in the same way we would as colleagues.