Social Media and NGOs: this topic is always among our favorites! Two days, six full hours of best practices and practical tips and more than 50 passionate attendees from Greek NGOs; this is the brief summary of our tailor made, comprehensive seminar. We had the pleasure to work together with Social Dynamo, the collaborative initiative between the Bodossaki Foundation and the City […]
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Pagritio 2018 is the 15th conference for foreign language which took place at Chania, Crete. The Panhellenic Federation of language school owners, Palso hosted the conference which attracted more than 200 attendees with great success. This year’s thematic was “Healthy mind in a healthy body” and it was a unique chance for professionals from all
Social Mellon at Pagritio 2018 Read More »
Say goodbye to the “View Image” button and “Search by Image” function that Google had spoiled us with for some time now. This announcement from Google aims to please the publishers, yet has sparked complaints from the users. On February 9th Getty Images, a stock photo agency, announced a global licensing partnership with Google, which
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Facebook groups have major advantages compared to pages, especially with the changes being made to the news feed. However, they still lack in basic functions that we use in pages. Here are the pros and cons: Facebook Groups Pros: Mark Zuckerberg in his official statement for the changes in Facebook said: “The first changes you’ll
Facebook groups: Pros and Cons Read More »
This is not new: research has already proven that mobile data traffic is skyrocketing, while a recent study from Cisco confirms that by 2020 video will account for 75% of that traffic. This is impressive, taken into consideration that is has gone up from 55% in 2015.
Mobile effects video; Cisco’s 2016 annual Visual Networking Index forecast (VNI) shows that mobile data traffic has grown 400M over the past 15 years. Simply put, the number of users holding advanced mobile devices will cause a tremendous increase and demand for video consumption.
4 steps to create great videos Read More »
Once upon a time people stopped to take photos that they would later frame and place in the family room, now the first thought that crosses our mind after taking a snapshot is what filter, caption and hashtag we will use when we upload the photo to Instagram. The power of images cannot be understated;
Instagram For Business: 4 Tips For Promoting Your Brand Read More »
Beyond any doubt content marketing is considered one of the most effective strategies based on the creation and distribution of valuable content and aiming to attract target audience. The very nature of content marketing as an ongoing strategy is based on owning the media. Brands heavily invest on creating attractive websites, blogs, social media channels
Content Marketing 2016: stats & trends Read More »
When creating a new website it is essential to fully understand whom you are addressing to. While this is obvious, few organizations have taken the time and resources to identify the representations of the ideal customer, or as we often find in digital marketing terms, the buyer personas. Hubspot, the well known inbound marketing and
Why buyer personas are important for your business Read More »
We are already on the second month of 2016 and a big online discussion is taking place concerning the Social Media Trends that will prevail on terms of digital marketing. Read below Social Mellon’s Top 5 Social Media Trends: Identify your target audience Sounds like a cliché, but things have really changed! Young people are
2016 Top Social Media Trends Read More »
Online marketing and social media presence in online tourism are quickly taking over traditional strategies. However, now that the Internet is the primary source of information for travel planning, competition is tougher than ever. The buzz in the PR and Marketing industry is online marketing strategies and the utilization of SEO, but what exactly is
5 SEO Tips for Online Tourism Read More »
