Last week, we traded our laptops for aprons and teamed up with Genesis Hellas in downtown Athens. Instead of crafting digital campaigns, we prepared 120 warm meals for individuals experiencing homelessness. Genesis Hellas is a local nonprofit that provides weekly food support to those in need in central Athens. Every Wednesday, they bring together volunteers […]
Cooking with Purpose: Our Afternoon with Genesis Hellas Read More »
Some stories don’t just get told—they echo. And The Admiral Football Heritage is undoubtedly one of them. We are proud to announce that our award-winning campaign, The Admiral Football Heritage, has received three major distinctions at the Sports Marketing Awards 2025—one of the most prestigious events in the field of sports marketing and brand storytelling.
SCL Mellon achieved a remarkable win at the 2025 Influencer Marketing Awards, an institution that celebrates the most innovative and effective campaigns in the field of influencer marketing. The agency received a total of 9 awards — 1 Platinum, 5 Gold, 1 Silver, and 2 Bronze — reaffirming its status as a top player in
A Historic Streetwear Partnership For the second consecutive year, SCL Mellon has collaborated with Kappa Greece, undertaking all digital activities, influencer campaigns, and the overall marketing plan. This partnership demonstrates the agency’s ability to deliver high-impact, out-of-the-box strategies tailored to the local market and proves why global brands entrust SCL Mellon to localize their strategy
A Historic Streetwear Partnership For the second consecutive year, SCL Mellon has collaborated with Kappa Greece, undertaking all digital activities, influencer campaigns, and the overall marketing plan. This partnership demonstrates the agency’s ability to deliver high-impact, out-of-the-box strategies tailored to the local market and proves why global brands entrust SCL Mellon to localize their strategy
Kappa x LEX: The Limited-Edition Drop that made waves in the fashion & music scene Read More »
At SCL Mellon, we invest in building long-term relationships with our clients, by bringing ideas to life with cutting-edge digital solutions. Such an example is our three-year collaboration with Mondial Assistance, the leading roadside assistance company in Greece. To effectively showcase “Smart Fix”, a new service for their clients, we crafted a compelling 3D video
The Power of digital storytelling: SCL Mellon 3D video for Mondial Assistance Read More »
At this year’s Youth Marketing Conference, Katerina Dimitrakopoulou, Managing Director of SCL Mellon and an instructor at Knowcrunch, gave a talk on how brands can effectively connect with Gen Z through TikTok and Instagram, providing actionable insights that left a lasting impression on attendees. The Gen Z Connection: A New Paradigm Unlike previous generations, Gen
SCL Mellon has been awarded at the Content Marketing Awards 2024 for our mini-series “The Admiral Football Heritage“, a project that highlights the contribution of the iconic British brand, Admiral, to global football. The series earned GOLD in the Best Content Marketing Program – Sports category and SILVER in the Best Multi-Channel Content Strategy category. The Story Behind “The Admiral Football Heritage” Our goal was to
SCL Mellon Wins Content Marketing Awards for “Admiral Football Heritage” Campaign Read More »
This summer, we had the privilege of organizing a standout influencer marketing activity for Kappa, the renowned Italian fashion and sports brand. Bringing Influencers to the Heart of Kappa To highlight the summer campaign, SCL Mellon orchestrated an exciting trip for three popular Greek TikTokers: Magia Lemona, Gaia Mercouri, and Malvina Pavlopoulou. These influencers embarked on a journey to
SCL Mellon Brings Kappa’s “STAY AUTHENTIC” Summer Campaign at the FUTUR Festival Read More »
By 2025, video content is projected to represent nearly 85% of all internet traffic worldwide. The reasons are clear: more people are accessing the internet daily, technology is rapidly evolving, and social media platforms remain highly attractive—and even addictive—for consuming video content. Additionally, platforms seem to prefer videos, often promoting them as the best type
Video Marketing: Trends, Opportunities, and Advantages Read More »
