Dev | Social Mellon

How Leading Youth Brands Are Using TikTok & Instagram to Stay Relevant with Gen Z: Insights from Katerina Dimitrakopoulou at the Youth Marketing Conference

At this year’s Youth Marketing Conference, Katerina Dimitrakopoulou, Managing Director of SCL Mellon and an instructor at Knowcrunch, gave a talk on how brands can effectively connect with Gen Z through TikTok and Instagram, providing actionable insights that left a lasting impression on attendees. The Gen Z Connection: A New Paradigm Unlike previous generations, Gen […]

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SCL Mellon Wins Content Marketing Awards for “Admiral Football Heritage” Campaign

Blog / By Dev

SCL Mellon has been awarded at the Content Marketing Awards 2024 for our mini-series “The Admiral Football Heritage“, a project that highlights the contribution of the iconic British brand, Admiral, to global football. The series earned GOLD in the Best Content Marketing Program – Sports category and SILVER in the Best Multi-Channel Content Strategy category. The Story Behind “The Admiral Football Heritage” Our goal was to

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SCL Mellon Brings Kappa’s “STAY AUTHENTIC” Summer Campaign at the FUTUR Festival

Our Work / By Dev

This summer, we had the privilege of organizing a standout influencer marketing activity for Kappa, the renowned Italian fashion and sports brand. Bringing Influencers to the Heart of Kappa To highlight the summer campaign, SCL Mellon orchestrated an exciting trip for three popular Greek TikTokers: Magia Lemona, Gaia Mercouri, and Malvina Pavlopoulou. These influencers embarked on a journey to

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Video Marketing: Trends, Opportunities, and Advantages

Blog / By Dev

By 2025, video content is projected to represent nearly 85% of all internet traffic worldwide. The reasons are clear: more people are accessing the internet daily, technology is rapidly evolving, and social media platforms remain highly attractive—and even addictive—for consuming video content. Additionally, platforms seem to prefer videos, often promoting them as the best type

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Introducing “SCL Mellon Talks” – A New Video Interview and Podcast Series from Social Mellon

Blog / By Dev

Our latest project, “SCL Mellon Talks” is a series of video interviews and podcasts hosted by our Managing Director, Katerina Dimitrakopoulou. At Social Mellon, we believe in the power of insightful conversations and the sharing of knowledge, and this new initiative embodies that belief. What is “SCL Mellon Talks”? “SCL Mellon Talks” is more than

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Kappa“Stay Authentic”: SCL Mellon launched the new Spring-Summer ’24 Campaign

Our Work / By Dev

At SCL Mellon, our passion for creative and impactful digital marketing has always driven us to partner with brands that embody authenticity. Our recent collaboration with Kappa for their Spring-Summer 2024 collection, under the vibrant campaign “Stay Authentic,” showcases our expertise in sports marketing and retail. The Creative Rationale Behind “Stay Authentic” Kappa, the iconic

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“Small in the new Big”: An interview with Katerina Dimitrakopoulou, Managing Director of SCL Mellon

Public Speaking / By Dev

Tell us a few words about your professional career. Education, employment and recruitment? Could you tell us a bit about your background and career journey? I took a unique route, starting with a degree in design and a role as a magazine editor. Later, I found my true calling in communications and digital marketing,

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Kappa x ARIS FC: A Showcase of SCL Mellon’s 360° Marketing Expertise

Our Work / By Dev

At SCL Mellon, we pride ourselves on being a digital-first agency, but our capabilities extend far beyond the digital realm. Our recent collaboration with Kappa and ARIS FC is a testament to our comprehensive 360-degree marketing approach. This unique event in Thessaloniki highlighted our ability to integrate branding, digital marketing, sponsorship management, and event planning

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REInvest Greece x SCL Mellon: Elevating Real Estate Communication

Blog / By Dev

We’re excited to share that REInvest Greece, a leading real estate firm in Greece, has partnered with SCL Mellon to enhance its digital communications. SCL Mellon will now spearhead the brand’s digital strategy, focusing on content creation, social media marketing, and performance marketing. With a robust portfolio that includes property and project management, along with a

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“Fashion, Football, and one iconic tracksuit: SCL Mellon celebrates Bob Marley’s Legacy with Admiral Sports”

Our Work / By Dev

SCL Mellon took the lead in launching an exclusive fashion collection for Admiral Sports, resurrecting the iconic tracksuit of the legendary Bob Marley. This digital campaign was a tribute to Marley’s everlasting influence and signified a strategic collaboration between Admiral Sports and MUNDIAL magazine. A Cultural Celebration: The Resurgence of Bob Marley’s Iconic Tracksuit The

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