Blog | Social Mellon

4 steps to create great videos

This is not new: research has already proven that mobile data traffic is skyrocketing, while a recent study from Cisco confirms that by 2020 video will account for 75% of that traffic. This is impressive, taken into consideration that is has gone up from 55% in 2015.
Mobile effects video; Cisco’s 2016 annual Visual Networking Index forecast (VNI) shows that mobile data traffic has grown 400M over the past 15 years. Simply put, the number of users holding advanced mobile devices will cause a tremendous increase and demand for video consumption.

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Instagram For Business: 4 Tips For Promoting Your Brand

Blog / By Katerina

Once upon a time people stopped to take photos that they would later frame and place in the family room, now the first thought that crosses our mind after taking a snapshot is what filter, caption and hashtag we will use when we upload the photo to Instagram. The power of images cannot be understated;

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Content Marketing 2016: stats & trends

Blog / By Katerina

Beyond any doubt content marketing is considered one of the most effective strategies based on the creation and distribution of valuable content and aiming to attract target audience. The very nature of content marketing as an ongoing strategy is based on owning the media. Brands heavily invest on creating attractive websites, blogs, social media channels

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Why buyer personas are important for your business

Blog / By Katerina

When creating a new website it is essential to fully understand whom you are addressing to. While this is obvious, few organizations have taken the time and resources to identify the representations of the ideal customer, or as we often find in digital marketing terms, the buyer personas. Hubspot, the well known inbound marketing and

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2016 Top Social Media Trends

Blog / By Katerina

We are already on the second month of 2016 and a big online discussion is taking place concerning the Social Media Trends that will prevail on terms of digital marketing. Read below Social Mellon’s Top 5 Social Media Trends: Identify your target audience Sounds like a cliché, but things have really changed! Young people are

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5 SEO Tips for Online Tourism

Blog / By Katerina

Online marketing and social media presence in online tourism are quickly taking over traditional strategies. However, now that the Internet is the primary source of information for travel planning, competition is tougher than ever. The buzz in the PR and Marketing industry is online marketing strategies and the utilization of SEO, but what exactly is

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Facebook’s dislike button for brands: good or bad?

Blog / By Katerina

You may have heard over the past few years rumors about a “dislike” option on Facebook. Due to many years of users petitioning for the Facebook dislike button, Facebook’s founder, Mark Zuckerberg, recently came out to say that users’ wishes will be granted. However, not in the way that the social media sphere may have

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4 Steps to Successful ΤripAdvisor Strategy

Blog / By Katerina

TripAdvisor can be a great tool to boosting your brand, but it sometimes may be the key to a company’s downfall. TripAdvisor is a social media platform where customers truly can be heard and share information with one another. It is no secret that one negative review can lead to a downpour of negative feedback,

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5 reasons why a travel PR agency rocks

Blog / By Katerina

Here at Social Mellon we are all part of a passionate PR team, but each one of us plays a unique role in each campaign we create. While we may not be direct employees, we work together in a fruitful collaboration, share concepts and support each other in the same way we would as colleagues.

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How travelling increases creativity in content generation

Blog / By admin

Recently, I took a trip to the island of Crete. On the second to last day, a friend and I decided to take one last camping trip to a beach south of Iraklio. The beach had been recommended to us by a woman who worked at a nearby hotel. When we arrived, the afternoon was

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