Branding your Business Online by Social Mellon at ReGeneration
With the support of the U.S. Embassy in Athens and AB Vassilopoulos, ReGeneration presented the ReGeneration FEMpowerment Initiative, a dynamic initiative designed to effectively promote women’s entrepreneurship and the personal and professional empowerment of young professionals.
Social Mellon’s managing partner, Katerina Dimitrakopoulou is honored to participate in this program which took place on Thursday 4/11 with a training entitled: “Branding your business online.” The aim of the workshop is to provide participants insights and tools on how to build or improve a brand’s image through online content creation.
The presentation focused on the effectiveness of online branding, customer’s journey and the key online branding factors. It also focused on how to choose the right channels, how to create effective content and concluded with tips and best practices on how to gain loyal customers.
Katerina Dimitrakopoulou stated: “The ultimate goal is to encourage young women to become creative entrepreneurs and highlight the importance of improving their knowledge on online branding. As a mentor for Women on Top it is always my pleasure to participate in such great initiatives.”
Accordingly, Social Mellon with this presentation would like to enrich women’s knowledge by giving them the necessary tools and skills to meet the challenges of the modern business environment.
The Regeneration program builds upon two thematic pillars:
The Academy: a course in soft skills, as well as workshops and mentoring, designed by LinkedIn Learning, under the guidance and supervision of Women On Top.
The Master class Series: is a distinguished roster of speakers from around the world, who not only convey knowledge and experience, but are also inspiring and motivating to the audience.
Social Mellon is honored to participate in this ambitious program that focuses on women’s empowerment and we look forward to similar actions again in 2022!