When creating a new website it is essential to fully understand whom you are addressing to. While this is obvious, few organizations have taken the time and resources to identify the representations of the ideal customer, or as we often find in digital marketing terms, the buyer personas. Hubspot, the well known inbound marketing and […]
Why buyer personas are important for your business Read More »
We are already on the second month of 2016 and a big online discussion is taking place concerning the Social Media Trends that will prevail on terms of digital marketing. Read below Social Mellon’s Top 5 Social Media Trends: Identify your target audience Sounds like a cliché, but things have really changed! Young people are
2016 Top Social Media Trends Read More »
Online marketing and social media presence in online tourism are quickly taking over traditional strategies. However, now that the Internet is the primary source of information for travel planning, competition is tougher than ever. The buzz in the PR and Marketing industry is online marketing strategies and the utilization of SEO, but what exactly is
5 SEO Tips for Online Tourism Read More »
You may have heard over the past few years rumors about a “dislike” option on Facebook. Due to many years of users petitioning for the Facebook dislike button, Facebook’s founder, Mark Zuckerberg, recently came out to say that users’ wishes will be granted. However, not in the way that the social media sphere may have
Facebook’s dislike button for brands: good or bad? Read More »
TripAdvisor can be a great tool to boosting your brand, but it sometimes may be the key to a company’s downfall. TripAdvisor is a social media platform where customers truly can be heard and share information with one another. It is no secret that one negative review can lead to a downpour of negative feedback,
4 Steps to Successful ΤripAdvisor Strategy Read More »
Here at Social Mellon we are all part of a passionate PR team, but each one of us plays a unique role in each campaign we create. While we may not be direct employees, we work together in a fruitful collaboration, share concepts and support each other in the same way we would as colleagues.
5 reasons why a travel PR agency rocks Read More »
Recently, I took a trip to the island of Crete. On the second to last day, a friend and I decided to take one last camping trip to a beach south of Iraklio. The beach had been recommended to us by a woman who worked at a nearby hotel. When we arrived, the afternoon was
How travelling increases creativity in content generation Read More »
Recently, I decided to sign-up and run in my very first marathon. I quickly realized, after formulating the perfect running schedule, that training for a marathon has similar qualities to create a successful brand. Each and every day I wake up early, slip on my running shoes, and set out with a goal in mind.
5 Reasons Why Running a Marathon Leads to Successful Branding Read More »
