Are you looking for innovative ways to increase online sales on your eshop? Looking to serve your customers the same way you do as in your physical store? Then, e-Marketer is the personalization marketing tool you are searching for. On February 26th, 2021, Social Mellon participated in the 2nd GR.EC.A Friday’s Workshop to present e-Marketer …
e-Marketer: the one marketing tool to rule them all Read More »
To some of us, Clubhouse came directly as an invitation to our iPhone. Others realized that something was going on when they suddenly started coming across a plethora of stories, tweets and posts with the hashtag #clubhouse, posted by friends who were looking for a way to join the only 24/7 open club in the …
Clubhouse: 5+1 secrets about the hottest social media audio-only app Read More »
E-Marketer platform was among the main sponsors of the 9th e-Business & Social Media Conference that took place on 23-25 September and was organized by e-businessworld. Katerina Dimitrakopoulou, managing director of Social Mellon, presented the features of e-MARKETER at a speech entitled: e-Marketer.io: Martech today with tools from the future. e-Marketer.io: Martech today with tools …
e-Marketer.io at the 9th e-Business & Social Media Conference Read More »
We designed and implemented a 360 campaign to promote the “Back to School” collection for our client, Admiral. Admiral is one of the leading clothing brands in Greece with 138 all over Greece and Cyprus.
Say goodbye to the “View Image” button and “Search by Image” function that Google had spoiled us with for some time now. This announcement from Google aims to please the publishers, yet has sparked complaints from the users. On February 9th Getty Images, a stock photo agency, announced a global licensing partnership with Google, which …
Facebook groups have major advantages compared to pages, especially with the changes being made to the news feed. However, they still lack in basic functions that we use in pages. Here are the pros and cons: Facebook Groups Pros: Mark Zuckerberg in his official statement for the changes in Facebook said: “The first changes you’ll …
Once upon a time people stopped to take photos that they would later frame and place in the family room, now the first thought that crosses our mind after taking a snapshot is what filter, caption and hashtag we will use when we upload the photo to Instagram. The power of images cannot be understated; …
Instagram For Business: 4 Tips For Promoting Your Brand Read More »
When creating a new website it is essential to fully understand whom you are addressing to. While this is obvious, few organizations have taken the time and resources to identify the representations of the ideal customer, or as we often find in digital marketing terms, the buyer personas. Hubspot, the well known inbound marketing and …
Why buyer personas are important for your business Read More »
We are already on the second month of 2016 and a big online discussion is taking place concerning the Social Media Trends that will prevail on terms of digital marketing. Read below Social Mellon’s Top 5 Social Media Trends: Identify your target audience Sounds like a cliché, but things have really changed! Young people are …
Here at Social Mellon we are all part of a passionate PR team, but each one of us plays a unique role in each campaign we create. While we may not be direct employees, we work together in a fruitful collaboration, share concepts and support each other in the same way we would as colleagues. …
