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scl mellon video marketing blog post

Video Marketing: Trends, Opportunities, and Advantages

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By 2025, video content is projected to represent nearly 85% of all internet traffic worldwide. The reasons are clear: more people are accessing the internet daily, technology is rapidly evolving, and social media platforms remain highly attractive—and even addictive—for consuming video content. Additionally, platforms seem to prefer videos, often promoting them as the best type […]

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Introducing “SCL Mellon Talks” – A New Video Interview and Podcast Series from Social Mellon

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Our latest project, “SCL Mellon Talks” is a series of video interviews and podcasts hosted by our Managing Director, Katerina Dimitrakopoulou. At Social Mellon, we believe in the power of insightful conversations and the sharing of knowledge, and this new initiative embodies that belief. What is “SCL Mellon Talks”? “SCL Mellon Talks” is more than

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Kappa“Stay Authentic”: SCL Mellon launched the new Spring-Summer ’24 Campaign

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At SCL Mellon, our passion for creative and impactful digital marketing has always driven us to partner with brands that embody authenticity. Our recent collaboration with Kappa for their Spring-Summer 2024 collection, under the vibrant campaign “Stay Authentic,” showcases our expertise in sports marketing and retail. The Creative Rationale Behind “Stay Authentic” Kappa, the iconic

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“Small in the new Big”: An interview with Katerina Dimitrakopoulou, Managing Director of SCL Mellon

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Tell us a few words about your professional career. Education, employment and recruitment? Could you tell us a bit about your background and career journey?   I took a unique route, starting with a degree in design and a role as a magazine editor. Later, I found my true calling in communications and digital marketing,

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Kappa x ARIS FC: A Showcase of SCL Mellon’s 360° Marketing Expertise

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At SCL Mellon, we pride ourselves on being a digital-first agency, but our capabilities extend far beyond the digital realm. Our recent collaboration with Kappa and ARIS FC is a testament to our comprehensive 360-degree marketing approach. This unique event in Thessaloniki highlighted our ability to integrate branding, digital marketing, sponsorship management, and event planning

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REInvest Greece x SCL Mellon: Elevating Real Estate Communication

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We’re excited to share that REInvest Greece, a leading real estate firm in Greece, has partnered with SCL Mellon to enhance its digital communications. SCL Mellon will now spearhead the brand’s digital strategy, focusing on content creation, social media marketing, and performance marketing. With a robust portfolio that includes property and project management, along with a

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“Fashion, Football, and one iconic tracksuit: SCL Mellon celebrates Bob Marley’s Legacy with Admiral Sports”

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SCL Mellon took the lead in launching an exclusive fashion collection for Admiral Sports, resurrecting the iconic tracksuit of the legendary Bob Marley. This digital campaign was a tribute to Marley’s everlasting influence and signified a strategic collaboration between Admiral Sports and MUNDIAL magazine. A Cultural Celebration: The Resurgence of Bob Marley’s Iconic Tracksuit The

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Fashion, Music, and Sports: SCL Mellon’s collaboration with Admiral and Katerina Stikoudi

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The latest feather in SCL Mellon’s cap comes in the form of an exclusive collaboration with Admiral, and the multi-talented Greek artist, Katerina Stikoudi. This partnership unfolded in 2023, weaving together the threads of fashion, music, and digital expertise into a tapestry of success. Admiral’s Sporting Legacy Meets Katerina Stikoudi’s talent Admiral, the British brand

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SCL Mellon Celebrates Silver Win in ‘Best in Lifestyle, Sports & Fitness’ at Influencer Marketing Awards

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The latest achievement for SCL Mellon is the Silver Award in the ‘Best in Lifestyle, Sports & Fitness’ category at this year’s Influencer Marketing Awards. This award is a testament to our collaborative success in steering the ‘Athletes Are Made’ Corporate Social Responsibility (CSR) program for Admiral Greece. The ‘Athletes Are Made’ CSR Program Admiral is an

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“Travel Further” with Allianz Global Assistance and SCL Mellon’s Award-Winning Campaign

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We are thrilled to share our latest achievement – a Bronze Award in the Finance and Insurance category at Boussias Communications’ 2023 Social Media Awards. Discover how our innovative campaign inspired travelers to venture beyond their comfort zones with the peace of mind afforded by Allianz Global Assistance’s travel insurance products. The Challenge: Traveling Beyond

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