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“Travel Further” with Allianz Global Assistance: The Campaign That Redefined Travel Insurance Awareness in Greece

A Historic Streetwear Partnership For the second consecutive year, SCL Mellon has collaborated with Kappa Greece, undertaking all digital activities, influencer campaigns, and the overall marketing plan. This partnership demonstrates the agency’s ability to deliver high-impact, out-of-the-box strategies tailored to the local market and proves why global brands entrust SCL Mellon to localize their strategy […]

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Kappa x LEX: The Limited-Edition Drop that made waves in the fashion & music scene

A Historic Streetwear Partnership For the second consecutive year, SCL Mellon has collaborated with Kappa Greece, undertaking all digital activities, influencer campaigns, and the overall marketing plan. This partnership demonstrates the agency’s ability to deliver high-impact, out-of-the-box strategies tailored to the local market and proves why global brands entrust SCL Mellon to localize their strategy

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The Power of digital storytelling: SCL Mellon 3D video for Mondial Assistance

At SCL Mellon, we invest in building long-term relationships with our clients, by bringing ideas to life with cutting-edge digital solutions. Such an example is our three-year collaboration with Mondial Assistance, the leading roadside assistance company in Greece. To effectively showcase “Smart Fix”, a new service for their clients, we crafted a compelling 3D video

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How Leading Youth Brands Are Using TikTok & Instagram to Stay Relevant with Gen Z: Insights from Katerina Dimitrakopoulou at the Youth Marketing Conference

At this year’s Youth Marketing Conference, Katerina Dimitrakopoulou, Managing Director of SCL Mellon and an instructor at Knowcrunch, gave a talk on how brands can effectively connect with Gen Z through TikTok and Instagram, providing actionable insights that left a lasting impression on attendees. The Gen Z Connection: A New Paradigm Unlike previous generations, Gen

How Leading Youth Brands Are Using TikTok & Instagram to Stay Relevant with Gen Z: Insights from Katerina Dimitrakopoulou at the Youth Marketing Conference Read More »

SCL Mellon Wins Content Marketing Awards for “Admiral Football Heritage” Campaign

SCL Mellon has been awarded at the Content Marketing Awards 2024 for our mini-series “The Admiral Football Heritage“, a project that highlights the contribution of the iconic British brand, Admiral, to global football. The series earned GOLD in the Best Content Marketing Program – Sports category and SILVER in the Best Multi-Channel Content Strategy category. The Story Behind “The Admiral Football Heritage” Our goal was to

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SCL Mellon Brings Kappa’s “STAY AUTHENTIC” Summer Campaign at the FUTUR Festival

This summer, we had the privilege of organizing a standout influencer marketing activity for Kappa, the renowned Italian fashion and sports brand. Bringing Influencers to the Heart of Kappa To highlight the summer campaign, SCL Mellon orchestrated an exciting trip for three popular Greek TikTokers: Magia Lemona, Gaia Mercouri, and Malvina Pavlopoulou. These influencers embarked on a journey to

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scl mellon video marketing blog post

Video Marketing: Trends, Opportunities, and Advantages

By 2025, video content is projected to represent nearly 85% of all internet traffic worldwide. The reasons are clear: more people are accessing the internet daily, technology is rapidly evolving, and social media platforms remain highly attractive—and even addictive—for consuming video content. Additionally, platforms seem to prefer videos, often promoting them as the best type

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Introducing “SCL Mellon Talks” – A New Video Interview and Podcast Series from Social Mellon

Our latest project, “SCL Mellon Talks” is a series of video interviews and podcasts hosted by our Managing Director, Katerina Dimitrakopoulou. At Social Mellon, we believe in the power of insightful conversations and the sharing of knowledge, and this new initiative embodies that belief. What is “SCL Mellon Talks”? “SCL Mellon Talks” is more than

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kappa stay authentic campaign cover

Kappa“Stay Authentic”: SCL Mellon launched the new Spring-Summer ’24 Campaign

At SCL Mellon, our passion for creative and impactful digital marketing has always driven us to partner with brands that embody authenticity. Our recent collaboration with Kappa for their Spring-Summer 2024 collection, under the vibrant campaign “Stay Authentic,” showcases our expertise in sports marketing and retail. The Creative Rationale Behind “Stay Authentic” Kappa, the iconic

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katerina dimitrakopoulou scl mellon

“Small in the new Big”: An interview with Katerina Dimitrakopoulou, Managing Director of SCL Mellon

Tell us a few words about your professional career. Education, employment and recruitment? Could you tell us a bit about your background and career journey?   I took a unique route, starting with a degree in design and a role as a magazine editor. Later, I found my true calling in communications and digital marketing,

“Small in the new Big”: An interview with Katerina Dimitrakopoulou, Managing Director of SCL Mellon Read More »

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