Katerina

Interview to Think Big: Artificial Intelligence and digital marketing

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On the 18th of October we had the pleasure to talk about Artificial Intelligence in digital marketing and eMarketer platform opportunities for modern business to Maria Akrivou and Think Big. Katerina Dimitrakopoulou, managing director of Social Mellon gave answers and tips on questions such as: How AI and machine learning change the scene in digital marketing? […]

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e-Marketer.io at the 9th e-Business & Social Media Conference

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E-Marketer platform was among the main sponsors of the 9th e-Business & Social Media Conference that took place on 23-25 September and was organized by e-businessworld. Katerina Dimitrakopoulou, managing director of Social Mellon, presented the features of e-MARKETER at a speech entitled: e-Marketer.io: Martech today with tools from the future. e-Marketer.io: Martech today with tools

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Social Media for NGO: from theory to practice in 6 hours by Social Mellon to Social Dynamo

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Social Mellon delivered on September the 24th and 26th, 2020 a webinar for Social Media entitled “Social Media for NGO: from theory to practice in 6 hours”. The training was organized by Social Dynamo -a joint initiative of the Bodossaki Foundation and the City of Athens- and was held online. The training seminar aimed at strengthening the skills and knowledge

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Interview at Fortune Greece: ΑΙ is the present and the past in digital marketing

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Interview at Fortune Greece: ΑΙ is the present and the past in digital marketing Our managing director Katerina Dimitrakopoulou was featured in Fortune Greece for an interview with Maria Akrivou. The interview focused on e-commerce, the role of Artificial Intelligence and e-Marketer.io our new comprehensive platform. Read below few main points of the interview. The

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Social Mellon for health institutions: Make your Social Media presence remarkable

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Social Mellon was invited by Sympraxis to participate at a webinar which was held on the 27th of May, addressing institutions in the field of health. Sympraxis team, supported by Novartis aimed to provide an online training on how organizations could effectively use technology and communication within a constantly changing world. Katerina Dimitrakopoulou, Managing Partner

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Social Mellon: Proud supporter of ELLOK (Hellenic Cancer Federation)

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Social Mellon proudly supported Hellenic Cancer Federation (ELLOK) by offering a webinar on Digital fundraising and e-mail marketing on the 23rd of June 2020.  The training webinar aimed at strengthening the knowledge and skills of the federation’s members in digital fundraising, digital communications and email marketing. Hellenic Cancer Federation invests in its members’ training and

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Business Elements corporate website: Lean in to Excellence

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Social Mellon in collaboration with I-decima, a development and software solutions company, designed and developed the corporate website of Business Elements. Business Elements specializes in improving business productivity and provides businesses in various industries reorganization services. As a result, companies take advantage of modern methodologies like lean and six sigma and strengthen their competitiveness. Social

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Palso & Social Mellon launch “#PalsoGoesGreen” a new awareness campaign

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The new awareness campaign of Palso for 2020 aims at raising consciousness on how we can actively contribute to the protection of the environment and improve our life quality. For the #PalsoGoesGreen awareness campaign Social Mellon took a multichannel approach featuring both online and offline marketing activations. We communicate our main message via numerous touchpoints

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Introducing e-Marketer: the digital arrow in your marketing quiver!

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Imagine shopping in a store where your personal preferences are remembered and you feel special and appreciated. Or reading your favorite magazine where the front page is surprisingly issuing all subjects you are mostly interested to! E-Marketer has the tools to do it for your business. Wholly owned by iDecima, a startup based in Athens,

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E-mail marketing training for NGOs by Social Mellon at Social Dynamo

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On December the 12th, 2019 Social Mellon delivered a training for e-mail marketing entitled “Email marketing: Best practices for NGOs“. The training was organized by Social Dynamo at the co-working space at Serafeio, municipality of the city of Athens. The training seminar aimed at strengthening the skills of the participants in order to deliver successful e-mail

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